CleverTap vs Emarsys | TrustRadius

Likelihood to Recommend

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.

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Verified User

Manager in Marketing

Consumer Goods Company, 1001-5000 employees

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Feature Rating Comparison

CleverTap

Emarsys

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

CleverTap

Emarsys

Lead nurturing

Lead scoring and grading

CleverTap

Emarsys

Dashboards

Standard reports

Custom reports

CleverTap

Emarsys

API

Role-based workflow & approvals

Customizability

Pros

Journey campaigns
User segmentation
Performance tracking
Its customer success team is great

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Good segmentation
Good reporting
Once implemented, it's a fast and easy to use tool

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Verified User

Professional in Marketing

Retail Company, 51-200 employees

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Cons

I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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The email and content builder is significantly worse than other email marketing platforms I've used
Emails campaigns cannot be used in more than one automation flow
Amount of emails collected and being sent for smart insight are inaccurate
I've rarely completed a task without some type of user interface error
Customer service mostly directs you to help center on website
You have to pay extra for training
You have to pay extra for reporting in which the system cannot provide
Lengthy contract with a high price tag

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Joel Samonie

Web Development and Design

Uckele Health & NutritionHealth, Wellness and Fitness, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Emarsys 9.9

Based on 2 answers

We have no intention of changing Emarsys

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Verified User

Engineer in Customer Service

Furniture Company, 11-50 employees

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Support Rating

CleverTap 10.0

Based on 2 answers

For their expertise and timely resolution to our issues.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Emarsys competes very well with its competitors

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Verified User

Director in Marketing

Marketing and Advertising Company, 1-10 employees

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Return on Investment

Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.

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Verified User

Manager in Marketing

Consumer Goods Company, 1001-5000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$0

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Rating Summary

CleverTap

Emarsys

CleverTap

Emarsys

CleverTap

Emarsys

Likelihood to Recommend

CleverTap

Emarsys

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Pros

CleverTap

Emarsys

Cons

CleverTap

Emarsys

Likelihood to Renew

CleverTap

Emarsys

Support Rating

CleverTap

Emarsys

Alternatives Considered

CleverTap

Emarsys

Return on Investment

CleverTap

Emarsys

Screenshots

CleverTap

Emarsys

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison