What users are saying about
13 Ratings
23 Ratings
13 Ratings
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Score 8.6 out of 100
23 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

CleverTap

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.
Anonymous | TrustRadius Reviewer

Emarsys

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

CleverTap
Emarsys
7.6
WYSIWYG email editor
CleverTap
Emarsys
1.0
Dynamic content
CleverTap
Emarsys
8.9
Ability to test dynamic content
CleverTap
Emarsys
9.4
Landing pages
CleverTap
Emarsys
7.0
A/B testing
CleverTap
Emarsys
9.5
Mobile optimization
CleverTap
Emarsys
8.9
Email deliverability reporting
CleverTap
Emarsys
9.3
List management
CleverTap
Emarsys
8.9
Triggered drip sequences
CleverTap
Emarsys
5.0

Lead Management

CleverTap
Emarsys
6.0
Lead nurturing
CleverTap
Emarsys
6.0
Lead scoring and grading
CleverTap
Emarsys
6.0

Reporting & Analytics

CleverTap
Emarsys
9.3
Dashboards
CleverTap
Emarsys
9.6
Standard reports
CleverTap
Emarsys
9.4
Custom reports
CleverTap
Emarsys
8.9

Platform & Infrastructure

CleverTap
Emarsys
6.3
API
CleverTap
Emarsys
8.0
Role-based workflow & approvals
CleverTap
Emarsys
1.0
Customizability
CleverTap
Emarsys
10.0

Pros

CleverTap

  • Journey campaigns
  • User segmentation
  • Performance tracking
  • Its customer success team is great
Julio Boschi | TrustRadius Reviewer

Emarsys

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
Anonymous | TrustRadius Reviewer

Cons

CleverTap

  • I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
Anonymous | TrustRadius Reviewer

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie | TrustRadius Reviewer

Likelihood to Renew

CleverTap

No score
No answers yet
No answers on this topic

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Support Rating

CleverTap

CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.
Anonymous | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Alternatives Considered

CleverTap

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Julio Boschi | TrustRadius Reviewer

Emarsys

Emarsys competes very well with its competitors
Anonymous | TrustRadius Reviewer

Return on Investment

CleverTap

  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Anonymous | TrustRadius Reviewer

Emarsys

  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

CleverTap

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

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