CleverTap vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
Emarsys
Score 8.2 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
CleverTapEmarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CleverTapEmarsys
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Features
CleverTapEmarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CleverTap
-
Ratings
Emarsys
8.0
6 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.24 Ratings
Dynamic content00 Ratings6.85 Ratings
Ability to test dynamic content00 Ratings6.96 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings8.76 Ratings
Mobile optimization00 Ratings8.36 Ratings
Email deliverability reporting00 Ratings8.86 Ratings
List management00 Ratings8.76 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CleverTap
-
Ratings
Emarsys
7.7
4 Ratings
1% below category average
Lead nurturing00 Ratings7.44 Ratings
Lead scoring and grading00 Ratings8.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CleverTap
-
Ratings
Emarsys
8.6
6 Ratings
13% above category average
Dashboards00 Ratings9.06 Ratings
Standard reports00 Ratings8.76 Ratings
Custom reports00 Ratings8.26 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
CleverTap
-
Ratings
Emarsys
8.6
5 Ratings
13% above category average
API00 Ratings8.05 Ratings
Role-based workflow & approvals00 Ratings9.43 Ratings
Customizability00 Ratings7.95 Ratings
Integration with Salesforce.com00 Ratings8.63 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
Best Alternatives
CleverTapEmarsys
Small Businesses
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CleverTapEmarsys
Likelihood to Recommend
8.2
(7 ratings)
8.7
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
CleverTapEmarsys
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Read full review
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Read full review
Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Read full review
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Read full review
Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
Read full review
SAP
  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
Read full review
Likelihood to Renew
CleverTap
No answers on this topic
SAP
We have no intention of changing Emarsys
Read full review
Support Rating
CleverTap
For their expertise and timely resolution to our issues.
Read full review
SAP
No answers on this topic
Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Read full review
SAP
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
Read full review
Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Read full review
SAP
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
Read full review
ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports