19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 19 reviews and ratings
34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 34 reviews and ratings
Feature Set Ratings
Email & Online Marketing
CleverTap
Feature Set Not Supported
N/A

8.2
Emarsys
82%
Emarsys ranks higher in 9/9 features
Emarsys ranks higher in 9/9 features
WYSIWYG email editor
N/A
0 Ratings

8.3
83%
4 Ratings
Dynamic content
N/A
0 Ratings

7.7
77%
5 Ratings
Ability to test dynamic content
N/A
0 Ratings

7.4
74%
6 Ratings
Landing pages
N/A
0 Ratings

8.0
80%
3 Ratings
A/B testing
N/A
0 Ratings

8.7
87%
6 Ratings
Mobile optimization
N/A
0 Ratings

8.4
84%
6 Ratings
Email deliverability reporting
N/A
0 Ratings

8.7
87%
9 Ratings
List management
N/A
0 Ratings

8.7
87%
6 Ratings
Triggered drip sequences
N/A
0 Ratings

8.0
80%
5 Ratings
Lead Management
CleverTap
Feature Set Not Supported
N/A

7.8
Emarsys
78%
Emarsys ranks higher in 2/2 features
Emarsys ranks higher in 2/2 features
Lead nurturing
N/A
0 Ratings

7.7
77%
4 Ratings
Lead scoring and grading
N/A
0 Ratings

8.0
80%
3 Ratings
Reporting & Analytics
CleverTap
Feature Set Not Supported
N/A

8.7
Emarsys
87%
Emarsys ranks higher in 3/3 features
Emarsys ranks higher in 3/3 features
Dashboards
N/A
0 Ratings

9.0
90%
6 Ratings
Standard reports
N/A
0 Ratings

8.7
87%
6 Ratings
Custom reports
N/A
0 Ratings

8.3
83%
6 Ratings
Platform & Infrastructure
CleverTap
Feature Set Not Supported
N/A

8.6
Emarsys
86%
Emarsys ranks higher in 5/5 features
Emarsys ranks higher in 5/5 features
API
N/A
0 Ratings

8.0
80%
5 Ratings
Role-based workflow & approvals
N/A
0 Ratings

9.5
95%
3 Ratings
Customizability
N/A
0 Ratings

8.3
83%
5 Ratings
Integration with Salesforce.com
N/A
0 Ratings

8.3
83%
3 Ratings
Integration with Microsoft Dynamics CRM
N/A
0 Ratings

9.0
90%
2 Ratings
Attribute Ratings
- Emarsys is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.3
CleverTap
83%
9 Ratings

8.6
Emarsys
86%
8 Ratings
Likelihood to Renew
CleverTap
N/A
0 Ratings

9.9
Emarsys
99%
2 Ratings
Support Rating
10.0
CleverTap
100%
2 Ratings

Emarsys
N/A
0 Ratings
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

Verified User
Manager in Customer Service
Consumer Services Company, 51-200 employeesEmarsys
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
SEO Strategist
Cheaper Than Dirt!Retail, 51-200 employees
Pros
CleverTap
- Web Analytics - understanding of how users are navigating on the website
- Re-engagement - how to engage the users if they drop off from a particular step
- Funnels - How are users navigating from 3-4 page routes predetermined by the business
- Forward Flows - How and where are users moving forward on a particular page
- User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion
Head - Business Intelligence & Analytics
ProptigerReal Estate, 1001-5000 employees
Emarsys
- It has the ability to reach maximum market chains.
- It helps to keep our customer’s data confidential in any means.
- It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
- It is targeting the required and interested audience for the organization.
Global Head of Strategy
VizeumMarketing & Advertising, 1001-5000 employees
Cons
CleverTap
- Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
- Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
- The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

Verified User
Manager in Marketing
Automotive Company, 51-200 employeesEmarsys
- Progressing support for custom advancement work has been missing from our record.
- We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
Marketing Project Manager
LiveRampMarketing & Advertising, 501-1000 employees
Pricing Details
CleverTap
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0
Starting Price
—Emarsys
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
—Likelihood to Renew
CleverTap
No score
No answers yet
No answers on this topic
Emarsys
Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys

Verified User
Engineer in Customer Service
Furniture Company, 11-50 employeesSupport Rating
CleverTap
CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesEmarsys
No score
No answers yet
No answers on this topic
Alternatives Considered
CleverTap
Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Senior Software Quality Assurance Analyst
Ulink Agritech (AgroStar)Computer Software, 1001-5000 employees
Emarsys
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.

Verified User
Manager in Marketing
Consumer Goods Company, 1001-5000 employeesReturn on Investment
CleverTap
- Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

Verified User
Team Lead in Other
Computer Software Company, 11-50 employeesEmarsys
- It has helped us to create email campaigns in an easier and quicker way.
- It has added flexibility to our daily operations.
- It is not a cheap tool.
- To use in full capability, dev work is required.

Verified User
Professional in Marketing
Retail Company, 51-200 employees