CleverTap vs Emarsys | TrustRadius

What users are saying about

Score 8.3 out of 10

Based on 19 reviews and ratings

Score 8.4 out of 10

Based on 34 reviews and ratings

Feature Set Ratings

Email & Online Marketing

CleverTap

Feature Set Not Supported

N/A

8.2

Emarsys

82%

Emarsys ranks higher in 9/9 features

WYSIWYG email editor

N/A

0 Ratings

8.3

83%

4 Ratings

Dynamic content

N/A

0 Ratings

7.7

77%

5 Ratings

Ability to test dynamic content

N/A

0 Ratings

7.4

74%

6 Ratings

Landing pages

N/A

0 Ratings

8.0

80%

3 Ratings

A/B testing

N/A

0 Ratings

8.7

87%

6 Ratings

Mobile optimization

N/A

0 Ratings

8.4

84%

6 Ratings

Email deliverability reporting

N/A

0 Ratings

8.7

87%

9 Ratings

List management

N/A

0 Ratings

8.7

87%

6 Ratings

Triggered drip sequences

N/A

0 Ratings

8.0

80%

5 Ratings

Lead Management

CleverTap

Feature Set Not Supported

N/A

7.8

Emarsys

78%

Emarsys ranks higher in 2/2 features

Lead nurturing

N/A

0 Ratings

7.7

77%

4 Ratings

Lead scoring and grading

N/A

0 Ratings

8.0

80%

3 Ratings

Reporting & Analytics

CleverTap

Feature Set Not Supported

N/A

8.7

Emarsys

87%

Emarsys ranks higher in 3/3 features

Dashboards

N/A

0 Ratings

9.0

90%

6 Ratings

Standard reports

N/A

0 Ratings

8.7

87%

6 Ratings

Custom reports

N/A

0 Ratings

8.3

83%

6 Ratings

Platform & Infrastructure

CleverTap

Feature Set Not Supported

N/A

8.6

Emarsys

86%

Emarsys ranks higher in 5/5 features

API

N/A

0 Ratings

8.0

80%

5 Ratings

Role-based workflow & approvals

N/A

0 Ratings

9.5

95%

3 Ratings

Customizability

N/A

0 Ratings

8.3

83%

5 Ratings

Integration with Salesforce.com

N/A

0 Ratings

8.3

83%

3 Ratings

Integration with Microsoft Dynamics CRM

N/A

0 Ratings

9.0

90%

2 Ratings

Attribute Ratings

Emarsys is rated higher in 1 area: Likelihood to Recommend

CleverTap

83%

9 Ratings

8.6

Emarsys

86%

8 Ratings

CleverTap

N/A

0 Ratings

9.9

Emarsys

99%

2 Ratings

CleverTap

100%

2 Ratings

Emarsys

N/A

0 Ratings

Pros

Web Analytics - understanding of how users are navigating on the website
Re-engagement - how to engage the users if they drop off from a particular step
Funnels - How are users navigating from 3-4 page routes predetermined by the business
Forward Flows - How and where are users moving forward on a particular page
User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion

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Rajat Khatri

Head - Business Intelligence & Analytics

ProptigerReal Estate, 1001-5000 employees

View all 9 answers on this topic

It has the ability to reach maximum market chains.
It helps to keep our customer’s data confidential in any means.
It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
It is targeting the required and interested audience for the organization.

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Robert Callum

Global Head of Strategy

VizeumMarketing & Advertising, 1001-5000 employees

View all 8 answers on this topic

Cons

Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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Verified User

Manager in Marketing

Automotive Company, 51-200 employees

View all 9 answers on this topic

Progressing support for custom advancement work has been missing from our record.
We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.

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Kate Woodward

Marketing Project Manager

LiveRampMarketing & Advertising, 501-1000 employees

View all 8 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Starting Price

—

Likelihood to Renew

No score

No answers yet

No answers on this topic

Emarsys 9.9

Based on 2 answers

We have no intention of changing Emarsys

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Verified User

Engineer in Customer Service

Furniture Company, 11-50 employees

View all 2 answers on this topic

Support Rating

CleverTap 10.0

Based on 2 answers

For their expertise and timely resolution to our issues.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

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Vishal Pamnani

Senior Software Quality Assurance Analyst

Ulink Agritech (AgroStar)Computer Software, 1001-5000 employees

View all 9 answers on this topic

Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.

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Verified User

Manager in Marketing

Consumer Goods Company, 1001-5000 employees

View all 8 answers on this topic

Return on Investment

Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

View all 9 answers on this topic

It has helped us to create email campaigns in an easier and quicker way.
It has added flexibility to our daily operations.
It is not a cheap tool.
To use in full capability, dev work is required.

Read full review

Verified User

Professional in Marketing

Retail Company, 51-200 employees

View all 8 answers on this topic

Screenshots

See All (6) CleverTap Screenshots

—

CleverTap

Emarsys

CleverTap

Emarsys

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

CleverTap

Emarsys

Lead nurturing

Lead scoring and grading

CleverTap

Emarsys

Dashboards

Standard reports

Custom reports

CleverTap

Emarsys

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

CleverTap

Emarsys

CleverTap

Emarsys

CleverTap

Emarsys

Likelihood to Recommend

CleverTap

Emarsys

Pros

CleverTap

Emarsys

Cons

CleverTap

Emarsys

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Likelihood to Renew

CleverTap

Emarsys

Support Rating

CleverTap

Emarsys

Alternatives Considered

CleverTap

Emarsys

Return on Investment

CleverTap

Emarsys

Screenshots

CleverTap

Emarsys

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