What users are saying about
19 Ratings
34 Ratings
19 Ratings
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Score 8.3 out of 100
34 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    CleverTap

    Feature Set Not Supported
    N/A
    8.2

    Emarsys

    82%
    Emarsys ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.3
    83%
    4 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.7
    77%
    5 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.4
    74%
    6 Ratings

    Landing pages

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    A/B testing

    N/A
    0 Ratings
    8.7
    87%
    6 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.4
    84%
    6 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.7
    87%
    9 Ratings

    List management

    N/A
    0 Ratings
    8.7
    87%
    6 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Lead Management

    CleverTap

    Feature Set Not Supported
    N/A
    7.8

    Emarsys

    78%
    Emarsys ranks higher in 2/2 features

    Lead nurturing

    N/A
    0 Ratings
    7.7
    77%
    4 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Reporting & Analytics

    CleverTap

    Feature Set Not Supported
    N/A
    8.7

    Emarsys

    87%
    Emarsys ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Standard reports

    N/A
    0 Ratings
    8.7
    87%
    6 Ratings

    Custom reports

    N/A
    0 Ratings
    8.3
    83%
    6 Ratings

    Platform & Infrastructure

    CleverTap

    Feature Set Not Supported
    N/A
    8.6

    Emarsys

    86%
    Emarsys ranks higher in 5/5 features

    API

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    9.5
    95%
    3 Ratings

    Customizability

    N/A
    0 Ratings
    8.3
    83%
    5 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.3
    83%
    3 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Attribute Ratings

    • Emarsys is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.3

    CleverTap

    83%
    9 Ratings
    8.6

    Emarsys

    86%
    8 Ratings

    Likelihood to Renew

    CleverTap

    N/A
    0 Ratings
    9.9

    Emarsys

    99%
    2 Ratings

    Support Rating

    10.0

    CleverTap

    100%
    2 Ratings

    Emarsys

    N/A
    0 Ratings

    Likelihood to Recommend

    CleverTap

    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Anonymous | TrustRadius Reviewer

    Emarsys

    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Daniel Berry | TrustRadius Reviewer

    Pros

    CleverTap

    • Web Analytics - understanding of how users are navigating on the website
    • Re-engagement - how to engage the users if they drop off from a particular step
    • Funnels - How are users navigating from 3-4 page routes predetermined by the business
    • Forward Flows - How and where are users moving forward on a particular page
    • User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion
    Rajat Khatri | TrustRadius Reviewer

    Emarsys

    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Robert Callum | TrustRadius Reviewer

    Cons

    CleverTap

    • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
    • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
    • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
    Anonymous | TrustRadius Reviewer

    Emarsys

    • Progressing support for custom advancement work has been missing from our record.
    • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
    Kate Woodward | TrustRadius Reviewer

    Pricing Details

    CleverTap

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $0

    Starting Price

    Emarsys

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    Likelihood to Renew

    CleverTap

    No score
    No answers yet
    No answers on this topic

    Emarsys

    Emarsys 9.9
    Based on 2 answers
    We have no intention of changing Emarsys
    Anonymous | TrustRadius Reviewer

    Support Rating

    CleverTap

    CleverTap 10.0
    Based on 2 answers
    For their expertise and timely resolution to our issues.
    Anonymous | TrustRadius Reviewer

    Emarsys

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    CleverTap

    Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Vishal Pamnani | TrustRadius Reviewer

    Emarsys

    Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    CleverTap

    • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
    Anonymous | TrustRadius Reviewer

    Emarsys

    • It has helped us to create email campaigns in an easier and quicker way.
    • It has added flexibility to our daily operations.
    • It is not a cheap tool.
    • To use in full capability, dev work is required.
    Anonymous | TrustRadius Reviewer

    Screenshots

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