CleverTap vs. Resulticks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
Resulticks
Score 6.8 out of 10
Enterprise companies (1,001+ employees)
Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email, mobile (in app, text), web, QR code, social media, sentiment monitoring, Resulticks also provides added value for multi-market, multi-channel models.N/A
Pricing
CleverTapResulticks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CleverTapResulticks
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional-$500,022,000 per installation
Additional Details
More Pricing Information
Features
CleverTapResulticks
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CleverTap
-
Ratings
Resulticks
7.6
2 Ratings
0% above category average
WYSIWYG email editor00 Ratings9.11 Ratings
Dynamic content00 Ratings7.32 Ratings
Ability to test dynamic content00 Ratings7.32 Ratings
Landing pages00 Ratings6.82 Ratings
A/B testing00 Ratings7.72 Ratings
Mobile optimization00 Ratings7.32 Ratings
Email deliverability reporting00 Ratings7.34 Ratings
List management00 Ratings7.72 Ratings
Triggered drip sequences00 Ratings8.21 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CleverTap
-
Ratings
Resulticks
7.7
2 Ratings
1% above category average
Lead nurturing00 Ratings8.21 Ratings
Data quality management00 Ratings7.32 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
CleverTap
-
Ratings
Resulticks
7.5
2 Ratings
0% above category average
Calendaring00 Ratings7.72 Ratings
Event/webinar marketing00 Ratings7.32 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
CleverTap
-
Ratings
Resulticks
7.5
2 Ratings
1% above category average
Social sharing and campaigns00 Ratings7.32 Ratings
Social profile integration00 Ratings7.72 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CleverTap
-
Ratings
Resulticks
7.0
2 Ratings
5% below category average
Dashboards00 Ratings7.32 Ratings
Standard reports00 Ratings7.32 Ratings
Custom reports00 Ratings6.42 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
CleverTap
-
Ratings
Resulticks
6.8
2 Ratings
8% below category average
API00 Ratings6.82 Ratings
Role-based workflow & approvals00 Ratings6.82 Ratings
Customizability00 Ratings6.82 Ratings
Integration with Salesforce.com00 Ratings6.82 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.82 Ratings
Integration with SugarCRM00 Ratings6.82 Ratings
Best Alternatives
CleverTapResulticks
Small Businesses
OneSignal
OneSignal
Score 9.2 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CleverTapResulticks
Likelihood to Recommend
8.0
(7 ratings)
6.8
(2 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
CleverTapResulticks
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
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Resulticks
  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
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Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
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Resulticks
  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels
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Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
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Resulticks
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Read full review
Usability
CleverTap
No answers on this topic
Resulticks
The UI and visualise toons are very intuitive and do not require interpretation
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Support Rating
CleverTap
For their expertise and timely resolution to our issues.
Read full review
Resulticks
No answers on this topic
Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
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Resulticks
Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.
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Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Read full review
Resulticks
  • Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
  • Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
  • Accurate conversion tracking across channels
Read full review
ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports