CleverTap vs. Sugar Market

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
Sugar Market
Score 2.2 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
CleverTapSugar Market
Editions & Modules
No answers on this topic
Core
$1,000
Database size
Offerings
Pricing Offerings
CleverTapSugar Market
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Features
CleverTapSugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CleverTap
-
Ratings
Sugar Market
4.4
4 Ratings
56% below category average
WYSIWYG email editor00 Ratings3.03 Ratings
Dynamic content00 Ratings5.03 Ratings
Ability to test dynamic content00 Ratings4.02 Ratings
Landing pages00 Ratings6.03 Ratings
A/B testing00 Ratings4.03 Ratings
Mobile optimization00 Ratings1.03 Ratings
Email deliverability reporting00 Ratings7.04 Ratings
List management00 Ratings4.04 Ratings
Triggered drip sequences00 Ratings6.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CleverTap
-
Ratings
Sugar Market
5.3
4 Ratings
37% below category average
Lead nurturing automation00 Ratings6.04 Ratings
Lead scoring and grading00 Ratings4.04 Ratings
Data quality management00 Ratings5.04 Ratings
Automated sales alerts and tasks00 Ratings6.03 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
CleverTap
-
Ratings
Sugar Market
6.5
3 Ratings
16% below category average
Calendaring00 Ratings6.03 Ratings
Event/webinar marketing00 Ratings7.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
CleverTap
-
Ratings
Sugar Market
8.2
1 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CleverTap
-
Ratings
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards00 Ratings5.04 Ratings
Standard reports00 Ratings1.04 Ratings
Custom reports00 Ratings1.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
CleverTap
-
Ratings
Sugar Market
4.8
4 Ratings
45% below category average
API00 Ratings5.02 Ratings
Role-based workflow & approvals00 Ratings6.02 Ratings
Customizability00 Ratings3.02 Ratings
Integration with Salesforce.com00 Ratings9.22 Ratings
Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
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CleverTapSugar Market
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User Ratings
CleverTapSugar Market
Likelihood to Recommend
8.3
(7 ratings)
3.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Support Rating
10.0
(1 ratings)
8.2
(1 ratings)
User Testimonials
CleverTapSugar Market
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Read full review
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Read full review
SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review
Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
Read full review
SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Read full review
Likelihood to Renew
CleverTap
No answers on this topic
SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review
Support Rating
CleverTap
For their expertise and timely resolution to our issues.
Read full review
SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Read full review
Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Read full review
SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Read full review
Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Read full review
SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports