ClickDimensions vs Omnisend

Likelihood to Recommend

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

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Lisa Korston

Marketing Director

Korstan CosmeticsApparel & Fashion, 1-10 employees

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Feature Rating Comparison

ClickDimensions

Omnisend

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ClickDimensions

Omnisend

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ClickDimensions

Omnisend

Calendaring

Event/webinar marketing

ClickDimensions

Omnisend

Social sharing and campaigns

Social profile integration

ClickDimensions

Omnisend

Dashboards

Standard reports

Custom reports

ClickDimensions

Omnisend

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

The nurture campaign builder was great. Easy to use and to follow along with.
The drop and drag editor was easy to use and you could start using it with no training.
I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.

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Neville Wiles

Sales & Marketing Support Specialist

Lasers ResourceBusiness Supplies and Equipment, 11-50 employees

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Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.

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Verified User

Employee in Corporate

Construction Company, 1-10 employees

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Cons

Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
Managing customer preferences and subscriptions felt extremely convoluted
Interfaces generally not intuitive
Reporting was not in the class of competitors
Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.

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Verified User

Manager in Marketing

Marketing & Advertising Company, 11-50 employees

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Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
Would like to see more sample templates and campaigns.

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Verified User

Partner in Information Technology

Automotive Company, 51-200 employees

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Likelihood to Renew

ClickDimensions 9.0

Based on 1 answer

I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.

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Verified User

Employee in Marketing

Information Technology and Services Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Usability

ClickDimensions 5.0

Based on 3 answers

I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

ClickDimensions 1.0

Based on 4 answers

You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.

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Chris Thorne

Commercial Marketing Manager

Horizon DiscoveryBiotechnology, 201-500 employees

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At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time

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Lisa Korston

Marketing Director

Korstan CosmeticsApparel & Fashion, 1-10 employees

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Return on Investment

Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
Lead scoring helps develop more qualified leads.

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Emily Olson

Marketing Generalist

CC&NInformation Technology and Services, 51-200 employees

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Omnisend has assisted with getting the word out
Great structure on templates making the company look very professional.

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Verified User

Employee in Corporate

Construction Company, 1-10 employees

View all 3 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ClickDimensions Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Required

$16*

* Month

Omnisend Editions & Modules

Edition

Free plan	$0
Standard plan	$16
Pro plan	$99
Enterprise plan	Custom pricing

Additional Pricing Details

—

Rating Summary

ClickDimensions

Omnisend

ClickDimensions

Omnisend

ClickDimensions

Omnisend

ClickDimensions

Omnisend

Likelihood to Recommend