ClickFunnels vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickFunnels
Score 8.0 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Pricing
ClickFunnelsMailerLite
Editions & Modules
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
ClickFunnelsMailerLite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
ClickFunnelsMailerLite
Features
ClickFunnelsMailerLite
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
ClickFunnels
1.9
12 Ratings
103% below category average
MailerLite
-
Ratings
Landing page A/B testing:2.111 Ratings00 Ratings
Dynamic page text replacement1.77 Ratings00 Ratings
Real-time analytics dashboard2.012 Ratings00 Ratings
SEO tools1.810 Ratings00 Ratings
Optimization recommendations1.78 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ClickFunnels
-
Ratings
MailerLite
8.8
88 Ratings
9% above category average
WYSIWYG email editor00 Ratings9.577 Ratings
Dynamic content00 Ratings9.069 Ratings
Ability to test dynamic content00 Ratings7.563 Ratings
Landing pages00 Ratings8.566 Ratings
A/B testing00 Ratings8.854 Ratings
Mobile optimization00 Ratings8.469 Ratings
Email deliverability reporting00 Ratings9.377 Ratings
List management00 Ratings9.276 Ratings
Triggered drip sequences00 Ratings9.051 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ClickFunnels
-
Ratings
MailerLite
6.9
76 Ratings
11% below category average
Dashboards00 Ratings6.01 Ratings
Standard reports00 Ratings8.876 Ratings
Custom reports00 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ClickFunnels
-
Ratings
MailerLite
9.4
69 Ratings
15% above category average
Email Previews00 Ratings9.469 Ratings
Best Alternatives
ClickFunnelsMailerLite
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickFunnelsMailerLite
Likelihood to Recommend
7.0
(33 ratings)
9.0
(88 ratings)
Likelihood to Renew
10.0
(2 ratings)
9.1
(2 ratings)
Usability
10.0
(2 ratings)
9.2
(25 ratings)
Support Rating
10.0
(12 ratings)
9.4
(4 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
ClickFunnelsMailerLite
Likelihood to Recommend
ClickFunnels
Great for an all-in-one marketing package. From the web page to lead and email capture. Running ads to a sales funnel page to capture leads to a sale on a shopping cart page and the ability to up-sell and down-sell products with ease. Whether your business is face-to-face or online ClickFunnels has everything and more that you require to run marketing.
Read full review
Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Pros
ClickFunnels
  • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
  • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
  • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
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Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Cons
ClickFunnels
  • End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
  • User navigation - It's not necessarily user intuitive.
  • The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
  • They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
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Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
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Likelihood to Renew
ClickFunnels
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
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Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
ClickFunnels
Very easy to use and manage. There have been a few times I have needed to make some edits or change the flow of the funnel, and even though I didn't do the initial setup, I have no problems figuring out how to make the changes on my own without their help.
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Mailerlite
I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
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Support Rating
ClickFunnels
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
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Mailerlite
Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
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Implementation Rating
ClickFunnels
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
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Mailerlite
No answers on this topic
Alternatives Considered
ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed
Read full review
Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
Read full review
Return on Investment
ClickFunnels
  • My clients make more money with it than without it
  • Other builders aren't necessarily better...we've tried and keep coming back to CF
  • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
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Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations