ClickGUARD vs. Google Ads

ClickGAURD is highly suitable for detecting and preventing fraudulent clicks and helps generate higher revenues with the same marketing budgets. The reports created by ClickGUARD are also very helpful in understanding the impact and returns on the campaigns. It also helps identifies the geographies from where the fraudulent clicks are coming to help us take preventive measures. Having detailed documentation to get it deployed and get users onboarded quickly will be very helpful.

Incentivized

Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.

Incentivized

• The real-time notifications are one of the best features of ClickGUARD for me.
• Automatic malicious click deflection is also a feature that I appreciate.
• There have been instances where a large number of clicks were made, but the resulting conversions were much below expectations.

• Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
• Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
• Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).

Incentivized

• The one thing I've noticed that I believe is a disadvantage would have to be the lack of support on weekends or holidays which is understandable but at the same time, I'm sure people expect to still be supported right around the clock if that is what is advertised.

• If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
• There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

Incentivized

I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

Incentivized

I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!

I actually haven't found the need to use their customer support as yet but I'm sure that they are knowledgable and would assist any way they can.

We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

Incentivized

Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

formerly know as PPC Protect, now known as Lunio. we side by side user lunio as well and only problem with lunio was pricing. no doubt lunio has better feature set to stack against ClickGaurd but we didn't required that many features to begin with. ClickGaurd is simple solution for us and we are planning to explore it full before moving to any other platform

Incentivized

Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

Incentivized

• Prior to acquiring Clickguard, I wasn't even able to trust the numbers I was seeing and my money was being wasted. Since getting this app, there has been a total turn around in conversions, and sales have increased.

• Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
• Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
• If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.

Incentivized