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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clicktools

    Score10 out of 10
    N/AClicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in turn was acquired by SAP in 2017 when the companies formed a strategic partnership.N/A

    Cognito Forms

    Score8.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    Pricing
    ClicktoolsCognito Forms
    Editions & Modules
    No answers on this topic
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    Offerings
    Pricing Offerings
    ClicktoolsCognito Forms
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ClicktoolsCognito Forms
    Considered Both Products
    SAP
    No answer on this topic
    Cognito Forms
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    ClicktoolsCognito Forms
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Clicktools and Cognito Forms
    Feature
    Clicktools
    8.3
    14 Ratings
    3% above category average
    Cognito Forms
    8.3
    4 Ratings
    3% above category average
    Survey templates7.011 Ratings8.54 Ratings
    Themes8.912 Ratings7.04 Ratings
    Custom logo/branding8.914 Ratings9.54 Ratings
    Survey Content
    Comparison of Survey Content features of Clicktools and Cognito Forms
    Feature
    Clicktools
    8.9
    16 Ratings
    4% above category average
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    Changes to live survey8.916 Ratings8.53 Ratings
    Question design help8.914 Ratings8.54 Ratings
    Multiple question types8.916 Ratings9.04 Ratings
    Survey Logic
    Comparison of Survey Logic features of Clicktools and Cognito Forms
    Feature
    Clicktools
    8.0
    13 Ratings
    4% below category average
    Cognito Forms
    9.5
    4 Ratings
    13% above category average
    Survey logic flexibility8.013 Ratings9.54 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Clicktools and Cognito Forms
    Feature
    Clicktools
    9.5
    16 Ratings
    16% above category average
    Cognito Forms
    9.5
    4 Ratings
    16% above category average
    Response tracking9.914 Ratings9.03 Ratings
    Data export9.915 Ratings9.54 Ratings
    Standard reports9.013 Ratings10.04 Ratings
    Custom reports9.911 Ratings9.54 Ratings
    Analytics9.011 Ratings9.54 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Clicktools and Cognito Forms
    Feature
    Clicktools
    8.9
    14 Ratings
    3% above category average
    Cognito Forms
    9.8
    4 Ratings
    13% above category average
    Access controls8.914 Ratings9.54 Ratings
    Compliance9.06 Ratings10.04 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Clicktools and Cognito Forms
    Feature
    Clicktools
    9.0
    6 Ratings
    11% above category average
    Cognito Forms
    9.3
    3 Ratings
    14% above category average
    Vendor-offered crowdsourcing10.01 Ratings9.53 Ratings
    Respondent restrictions8.06 Ratings9.03 Ratings
    Best Alternatives
    ClicktoolsCognito Forms
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClicktoolsCognito Forms
    Likelihood to Recommend
    8.9
    (28 ratings)
    9.5
    (6 ratings)
    Likelihood to Renew
    9.0
    (12 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (4 ratings)
    8.5
    (5 ratings)
    Performance
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (6 ratings)
    8.5
    (3 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.6
    (5 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ClicktoolsCognito Forms
    Likelihood to Recommend
    SAP
    For any organization that is using salesforce.com and needs to implement a survey system that directly ties back to their salesforce.com system I would highly recommend Clicktools. We tried building our own customer satisfaction survey and it was not worth the effort, especially as our questions are ever changing. The integration with the case module was easy to configure
    Incentivized
    Read full review
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    Pros
    SAP
    • Integration with Salesforce: it is critical to us as we use Salesforce, and a lot of record management is automated thanks to great Clicktools integration with Salesforce.
    • Responsiveness of technical support: a lot of program staff across our organization use Clicktools every day, so having a quick response time to troubleshoot arising issues is important.
    • User-friendly interface: Clicktools improved their interface to make it more user-friendly which improves efficiency.
    Incentivized
    Read full review
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
    Read full review
    Cons
    SAP
    • Speed - the quality of graphics is high and a lot of info is being pulled, it can take quite a bit of time to produce results.
    • I am unable to open multiple tabs to run several functions within Clicktools simultaneously.
    • Easier/more intuitive graphics uploading.
    • Run reports based on a certain factor (i.e. if there is a particular product we continuously run reports on, I would like to see a chart comparison of how that products scores have varied over time).
    Incentivized
    Read full review
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have loved using Clicktools and will continue to use it for the foreseeable future. The price and Salesforce integration is what really sets it apart from any other solution out there. I have learned a great deal about surveys and how to manage them in a CRM by using Clicktools. We will certainly be renewing our contract.
    Read full review
    Cognito Forms
    No answers on this topic
    Usability
    SAP
    ClickTools is very easy to use and get started doing the basics. Anyone will be able to easily log in an create a survey from day 1. Skip logic can be a little tricky and is less user friendly, so testing is very important. I would say that, overall, usability is good.
    Read full review
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    Performance
    SAP
    ClickTools is always available when I need it. The interface is quick and does not drag. Survey responses show up quickly after a survey is submitted. The survey analyzer is swift as well. There is no waiting around for something to process when you are using ClickTools.
    Read full review
    Cognito Forms
    No answers on this topic
    Support Rating
    SAP
    I get frustrated by not being able to find the answers to my questions online by myself. I would rather search FAQs and find things that way, but it seems I always have to contact support to get the answer I need. They need a more robust support center so you can do it yourself. But on the upside, when I do contact support, they respond immediately and usually solve my problem quickly
    Read full review
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
    Read full review
    Implementation Rating
    SAP
    If you are setting up integration with a CRM (Salesforce) get this done early on in the process. You can always do it later, but it's easiest to lay your foundation first and then build up and around it later
    Read full review
    Cognito Forms
    No answers on this topic
    Alternatives Considered
    SAP
    There was no need to create survey landing pages from Salesforce for external polls, we could decide where survey results were captured in Salesforce (if at all - can report straight from CT), and with simple html skills we could brand everything
    Read full review
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
    Read full review
    Return on Investment
    SAP
    • Clicktools plays a crucial role in our Net Promoter Score (NPS) survey. Twice a year we deploy the survey, and because of the flexibility of ClickTools and its integration with SFDC, we've seen a 40% response rate in a survey that formally only received 6-7%.
    Incentivized
    Read full review
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    ScreenShots