Close CRM vs. Reply

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Close CRM
Score 8.0 out of 10
N/A
Close.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.
$9
per month (paid annually) per user
Reply
Score 7.2 out of 10
Small Businesses (1-50 employees)
Reply.io helps sales teams book more meetings by automating outreach with smart AI. It finds leads, writes personalized messages, handles replies, and books meetings, so you can focus on closing deals. Reply.io's AI SDR learns the product, targets its potential users, and engages across email, LinkedIn, SMS, WhatsApp, and calls. Additionally it: Handles replies, books meetings, and works in multiple languages Has access to 1B+ leads with…
$50
per month
Pricing
Close CRMReply
Editions & Modules
Solo
$9
per month (paid annually) per user
Essentials
$35
per month (paid annually) per user
Growth
$99
per month (paid annually) per user
Scale
$139
per month (paid annually) per user
AI Chat
$50
per month
Email Volume
$59
per month per user
Multichannel
$99
per month per user
Agency
$166 (starts at)
per month (billed annually) per account
AI SDR Starter
starting with $800
per month 1000 active contacts
AI SDR Growth
Starts from $2500
per month 5000 active contacts
Offerings
Pricing Offerings
Close CRMReply
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsThe pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.Discount available for annual pricing.
More Pricing Information
Community Pulse
Close CRMReply
Considered Both Products
Close CRM
Chose Close CRM
For a specific sales team, Close performs better sales tracking and email and SMS management, with a fresh and modern interface, making the team's work more comfortable, with a holistic (but not complete) tracking and reporting of the data. Helping to improve the performance of …
Chose Close CRM
All the same features and more in a much better user experience. Lots of integrations of Salesforce require a dedicated employee just to manage Salesforce and make changes. Close just works out of the box and is easy to change and customize.
Chose Close CRM
Salesforce was actually a good platform but it was a bit expensive for an organization that is in a growing stage. Close is relatively cheaper and has almost the same functionality as Salesforce. We've also tried a few other platforms, but nothing has been very beneficial or as …
Chose Close CRM
Pipedrive was great for us for a long time. We used it for over 4 years. Our product and process was simple. When things got more complex, we needed something that could handle our growing needs and Pipedrive kept falling short. We built our own custom solution in Airtable …
Chose Close CRM
I have not used any alternatives. This was selected based on ease of use, necessary functionality to address our needs, and affordability.
Chose Close CRM
Close.io does a lot more than HubSpot CRM for a lower price. The most important difference is that I can search for prospects by the notes I created and by prior activity. But, I cannot do this in HubSpot, although it seems like it should be a very basic feature.
Chose Close CRM
Close.io strikes an important balance between power (features / functionality) and simplicity, making it an enjoyable and powerful platform to use. It's also priced favorably to Salesforce.
Reply
Chose Reply
Reply is simpler and faster for reps. Sequencing, task queues, and basic A/B testing are easy to run, so ramp time and admin overhead stay low. Salesloft is stronger for enterprise governance, dialer ecosystem, and deeper analytics. HubSpot offers the widest footprint with CRM, …
Chose Reply
I’ve used Apollo.io alongside Reply, and while Apollo offers broader data enrichment and prospecting tools, Reply shines in its simplicity and focus on outreach automation. Reply’s interface feels lighter and more intuitive, making it easier to manage campaigns without …
Chose Reply
Reply is a decent alternative, but in my opinion, not much better than the selected platform alternatives
Chose Reply
We use Reply for our outbound sales initiatives, and the system performs excellently for us, outperforming any other platform. This is a fantastic
Chose Reply
Reply is a very good and widely known platform. I find it to be a lot more sophisticated and composed. I believe this tool works great for both large and small companies, which makes it stand out. There are so many other tools that work great, but they are restricted to the …
Chose Reply
Its customer service is very professional. They respond to my messages within a few minutes. I recently had a hard time creating templates, and their representative gives me the right workable solution, which makes me more comfortable using the platform on the next step. It …
Chose Reply
These tools are great, but they aren't built for what we use Reply for. Reply is perfect for doing these outbound campaigns at scale, whereas with ActiveCampaign and Vitally we were trying to turn the tools into something they are not.
Chose Reply
Reply is more user-friendly and has more features than the other tools I’ve used. It doesn’t have every feature we need, but it works better than the others that exist in the important aspects (connects to Gmail, accurate results, customization, etc.)
Chose Reply
Outreach did not cater to the Indian audience, hence went with my second best choice :)
Chose Reply
Reply is a great tool, but it is not as sophisticated as Outreach. I think Outreach works best for larger companies, while Reply works great for smaller ones. The two tools have a lot of similarities. Outreach has also built a culture around their product, whereas Reply has not …
Chose Reply
We've used MailChimp's email chain automation but they don't work as well as Reply.io when you need a plain text email to write to your contact. Our Business Development Managers are happier with Reply.io and say it has met their needs a lot better than the instruments that …
Chose Reply
I terms of outbound emails, I would say Reply.io is very similar to SalesLoft Cadence. I haven't used Cadence since last year, so there may be upgrades that I'm unaware of. But I prefer the interface for Reply and it's significantly cheaper. For teams smaller than 4 you can't …
Chose Reply
I think Reply.io has the most features for the price and the ability for me to insert dynamic images was the real winner. I have found that this is usually an enterprise feature in most of the platforms I have evaluated. I also like that this is accessible to the every day …
Features
Close CRMReply
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Close CRM
8.9
Ratings
13% above category average
Reply
-
Ratings
Customer data management / contact management8.00 Ratings00 Ratings
Workflow management7.70 Ratings00 Ratings
Territory management8.00 Ratings00 Ratings
Opportunity management10.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.30 Ratings00 Ratings
Contract management10.00 Ratings00 Ratings
Interaction tracking8.30 Ratings00 Ratings
Channel / partner relationship management9.70 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Close CRM
8.5
Ratings
10% above category average
Reply
-
Ratings
Case management8.00 Ratings00 Ratings
Call center management7.40 Ratings00 Ratings
Help desk management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Close CRM
9.0
Ratings
15% above category average
Reply
-
Ratings
Lead management8.70 Ratings00 Ratings
Email marketing9.30 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Close CRM
7.9
Ratings
2% above category average
Reply
-
Ratings
Task management8.30 Ratings00 Ratings
Billing and invoicing management10.00 Ratings00 Ratings
Reporting5.40 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Close CRM
7.5
Ratings
2% below category average
Reply
-
Ratings
Forecasting10.00 Ratings00 Ratings
Pipeline visualization8.00 Ratings00 Ratings
Customizable reports4.40 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Close CRM
8.6
Ratings
11% above category average
Reply
-
Ratings
Custom fields10.00 Ratings00 Ratings
Custom objects10.00 Ratings00 Ratings
Scripting environment8.00 Ratings00 Ratings
API for custom integration6.40 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Close CRM
8.0
Ratings
5% below category average
Reply
-
Ratings
Single sign-on capability8.00 Ratings00 Ratings
Role-based user permissions8.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Close CRM
10.0
Ratings
28% above category average
Reply
-
Ratings
Social data10.00 Ratings00 Ratings
Social engagement10.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Close CRM
6.4
Ratings
16% below category average
Reply
-
Ratings
Marketing automation6.40 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Close CRM
10.0
Ratings
27% above category average
Reply
-
Ratings
Mobile access10.00 Ratings00 Ratings
Best Alternatives
Close CRMReply
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.3 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.8 out of 10
Enterprises
Creatio
Creatio
Score 9.3 out of 10
Outreach
Outreach
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Close CRMReply
Likelihood to Recommend
9.3
(0 ratings)
6.3
(0 ratings)
Usability
8.7
(0 ratings)
6.3
(0 ratings)
Support Rating
9.3
(0 ratings)
8.0
(0 ratings)
User Testimonials
Close CRMReply
Likelihood to Recommend
Close is my #1 choice for sales teams, both inbound and outbound. The telephony features in Close are exceptional and they lead the Industry in features and innovation. The power dialer increases productivity by cutting down the manual time of physically dialing calls. All calls and interactions including SMS messages are automatically logged to the client's account within the CRM.
Read full review
The
reply is an excellent sales management solution. If any company wants
to save time and keep their sales team flexible, they should try it first. It
is a fantastic tool for delivering multiple emails to any target audience. This
is also the best deal for firms who looking for an all-in-one solution, as it
provides virtually unlimited email addresses along with CRM and outreach
automation.
Read full review
Pros
  • You can search for prospects by your activity & notes.
  • It helps automate the follow up process.
  • It ties cold emailing into a powerful CRM all in one portal.
Read full review
  • This product gives me the liberty to very easily and freely navigate all things on my own, which does not require many skills to start working.
  • This product gives us the leverage of creating our own tailored and personalized templates for our teams in just a matter of minutes.
  • This program is so automated that it performs everything on its own from LinkedIn to email search, to even booking meetings.
  • I found the onboarding process pretty great and efficient. I am really happy with the overall customer support. They are some of the nicest people I have met who are there to willingly help me at any time of need and problem.
  • Their usability is also hands down very good. However, I find their user interface to be slightly less user-friendly, so there is some degree of scope in the improvement of their user intuitiveness and user-friendliness.
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Cons
  • Minor bugs? - Sometime when I'm replying to an account it attempts to send the email as a different user. Thankfully I've only missed it when sending internal emails!
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  • Syncing to other programs. You cannot interrelate Reply with other software in a simple way. Zapier is required and even then it’s not perfect.
  • Similar to syncing, there’s no way to export results of particular campaigns. This is awful. If I send out a campaign to a group, I’d like to export the results to enter into a CRM since I can’t sync the contacts. One of these features must be added ASAP.
  • Organization. While Reply itself is user-friendly, keeping campaigns and contacts and results organized is not. You cannot organize campaigns or file them away when they are done. Therefore you have to delete campaigns to stay organized and lose results, which you cannot even export.
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Usability
Close is a simpler platform to use when it comes to initiating email campaigns and managing leads. It has great visibility on opportunities and can be shared with specified users or can also be kept confidential. Close is not for someone who is very new to tools of its kind.
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Reply’s overall usability is strong. The interface is intuitive, and most features are easy to navigate without much training. Creating and managing sequences is straightforward, and the automation flow saves a lot of manual effort. Occasionally, the dashboard can feel a bit cluttered, and reporting could be more flexible. But overall, it’s a user-friendly tool that allows teams to get started quickly and operate efficiently day to day
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Support Rating
Close's support team offers a really good service, they are always willing to help with whatever is needed or arises, they investigate everything they need to find a solution and give an answer as quickly as possible, their attitude is better and their optimism really helps in times of stress, they do a great job in record time.
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I generally receive a reply in no time at all and found not only the support org. but the sales team to be extremely helpful. Additionally I found a great onboarding process with plenty of resources to consume.
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Alternatives Considered
For a specific sales team, Close performs better sales tracking and email and SMS management, with a fresh and modern interface, making the team's work more comfortable, with a holistic (but not complete) tracking and reporting of the data. Helping to improve the performance of each agent and obtain better results. For all other campaigns we use the predictive dialers mentioned above, Close is better for tracking current customers and for warm leads.
Read full review
Reply is simpler and faster for reps. Sequencing, task queues, and basic A/B testing are easy to run, so ramp time and admin overhead stay low. Salesloft is stronger for enterprise governance, dialer ecosystem, and deeper analytics. HubSpot offers the widest footprint with CRM, marketing automation, and complex workflows, but it’s heavier and pricier. We chose Reply for speed, cleaner UX, and cost efficiency. Tradeoff: it lacks some HubSpot extras like advanced workflows, ticketing, and multi-touch attribution.
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Return on Investment
  • Has allowed us to have full visibility into our pipeline
  • Has allowed us to automate lead entry and follow up, saving us tons of time and helping us to make sure we're not letting people slip through the cracks. This is done through the Zapier integration and new email sequences feature
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  • Reply.io has been a lot more effective than MailChimp in terms of the follow-ups for the email chains. We use them to contact the people who said they wanted to do business with us and MailChimp's emails usually went to Promotions on Gmail. With Reply.io, we overcame this problem and the open rate improved 30%.
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ScreenShots

Close CRM Screenshots

Screenshot of Close's Inbox, which keeps sales team's emails, calls, and follow-ups in one unified view, so nothing slips through the cracks and every lead gets the attention it deserves.Screenshot of Close's Sales Pipeline, which offers a visual overview of every deal in progress, so your team can track opportunities, forecast revenue, and stay focused on moving deals forward.Screenshot of Close's Predictive Dialer. This automatically connects sales reps to live answers back-to-back, eliminating manual dialing and maximizing talk time to reach more prospects in less time.Screenshot of Close's Lead Profiles, which gives team a complete, centralized view of every contact, communication, and activity.Screenshot of Close's Smart Views, which prioritize leads with dynamic, customizable filters that keep sales teams focused.Screenshot of Close's Workflows, which automate repetitive sales tasks and follow-up sequences.

Reply Screenshots

Screenshot of an overview of Reply's multichannel outreach toolScreenshot of Reply's multichannel cold outreachScreenshot of an overview of Reply's AI PersonalizationScreenshot of the email deliverability kitScreenshot of Reply's B2B databaseScreenshot of the AI SDR Agent