Cognism vs. Owler

Its a good tool, the quality of data is good specially for emails. So its going to be a good addition in sales tool arsenal for sales teams. However, there are some areas that can be improved significantly like AI Assistant, Quality of mobile numbers. It is less appropriate if teams are looking to execute candeces as well

Incentivized

Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.

Incentivized

• Data enrichment
• Email List building
• EU data
• North American data
• Integration to CRM
• Integration to LinkedIn sales navigator
• Verified emails to avoid a high bounce rate
• Exporting Data for campaigns

Incentivized

• Great industry info.
• Really good industry- or company-specific rss feed.
• Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
• Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
• We get all these great benefits for free!

Incentivized

• The phone numbers don't always work
• Sometimes data export can be a little tricky, requires a lot of clicks
• UI can be a bit complicated sometimes

Incentivized

• The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
• Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
• There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
• It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
• They need to maintain the database in aperiodic manner with precise information

Incentivized

Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.

Cognism does come with a learning curve, which makes sense because of all the functionalities it offers. In the beginning, it will take some time to get used to it. Also, for new employees, this counts. We had on onsite training provided by them, which was very helpful. Having a few experienced people in your team with Cognism already helps a lot. Once you know how to use it, it's very easy!

Incentivized

I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography

Incentivized

I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.

The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.

Problems have been closed quickly and professionally.

Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.

Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and compared results; Cognism was definitely the winner for us.

Incentivized

Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into technology in use and intent

Incentivized

• We were able to reach prospective customers through phone or email
• We save time not dialing office numbers, because Cognism gives us a heads up on that
• We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC

Incentivized

• Owler has enabled those in my organization to demonstrate their knowledge on companies to clients without spending too much time working to procure information from various sources.
• Owler contributes to a more comprehensive analysis of companies when making investment decisions.
• Owler can be frustrating to use and inefficient as a result of a lack of robust data quality measures.

Incentivized