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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Winmo

    Score6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations,N/A
    Pricing
    CognismWinmo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismWinmo
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    CognismWinmo
    Considered Both Products
    Cognism
    No answer on this topic
    List Partners
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Features
    CognismWinmo
    Prospecting
    Comparison of Prospecting features of Cognism and Winmo
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Winmo
    8.2
    22 Ratings
    6% above category average
    Advanced search8.84 Ratings8.520 Ratings
    Identification of new leads8.04 Ratings7.622 Ratings
    List quality8.24 Ratings8.021 Ratings
    List upload/download9.34 Ratings8.017 Ratings
    Ideal customer targeting8.04 Ratings8.121 Ratings
    Load time/data access9.04 Ratings9.022 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Winmo
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Winmo
    8.2
    22 Ratings
    6% above category average
    Contact information8.04 Ratings8.222 Ratings
    Company information7.74 Ratings8.422 Ratings
    Industry information7.84 Ratings8.121 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Winmo
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Winmo
    7.8
    22 Ratings
    5% above category average
    Lead qualification process7.74 Ratings7.219 Ratings
    Smart lists and recommendations7.74 Ratings7.317 Ratings
    Salesforce integration9.73 Ratings8.312 Ratings
    Company/business profiles8.04 Ratings7.920 Ratings
    Alerts and reminders9.33 Ratings7.910 Ratings
    Data hygiene8.33 Ratings7.120 Ratings
    Automatic data refresh7.74 Ratings8.218 Ratings
    Tags7.74 Ratings7.717 Ratings
    Filters and segmentation9.34 Ratings8.519 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Winmo
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Winmo
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismWinmo
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismWinmo
    Likelihood to Recommend
    9.5
    (6 ratings)
    8.6
    (22 ratings)
    Usability
    8.8
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    CognismWinmo
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    List Partners
    Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    List Partners
    • Allows us to view information from companies in the industry to stay on top of industry news and trends.
    • It provides a large database of clients and important companies, with the contacts of managers and executive staff.
    • Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    List Partners
    • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
    • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    List Partners
    No answers on this topic
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    List Partners
    I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    List Partners
    • There has been a positive ROI in terms of list building.
    • The ROI has also been positive in terms of competitive research.
    • The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.
    Incentivized
    Read full review
    ScreenShots

    Winmo Screenshots

    Screenshot of Discover emerging business opportunities with integrated DailyVista news and forecasting.Screenshot of Follow prospects in Winmo to get email alerts when decision-makers change.Screenshot of Target advertisers and agencies from many different angles to uncover the leads that matter to you most.Screenshot of Tag contacts to build customized lists. Refer to them in Winmo anytime, or merge and export them to Salesforce or Excel with automatic duplicate detection.Screenshot of Prospect Agencies in Winmo based on holding companies.