What users are saying about
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1867 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Mailchimp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1867 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Cognito Forms

I would definitely recommend Cognito Forms to any colleague or business. I think it has the excellent capability of tracking things, simplifying a process, having a set process. Have everyone on board using the same forms or ways of transmitting information to one another. We will continue to use and find additional ways to utilized Cognito Forms.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Survey Format & Appearance

Cognito Forms
9.5
Mailchimp
Survey templates
Cognito Forms
9.5
Mailchimp
Themes
Cognito Forms
9.5
Mailchimp
Custom logo/branding
Cognito Forms
9.5
Mailchimp

Survey Content

Cognito Forms
9.0
Mailchimp
Changes to live survey
Cognito Forms
9.0
Mailchimp
Question design help
Cognito Forms
9.0
Mailchimp
Multiple question types
Cognito Forms
9.0
Mailchimp

Survey Logic

Cognito Forms
8.0
Mailchimp
Survey logic flexibility
Cognito Forms
8.0
Mailchimp

Survey Reporting & Analytics

Cognito Forms
9.5
Mailchimp
Response tracking
Cognito Forms
9.5
Mailchimp
Data export
Cognito Forms
9.5
Mailchimp
Standard reports
Cognito Forms
9.5
Mailchimp
Custom reports
Cognito Forms
9.5
Mailchimp
Analytics
Cognito Forms
9.5
Mailchimp

Survey Administration & Security

Cognito Forms
9.0
Mailchimp
Access controls
Cognito Forms
9.0
Mailchimp
Compliance
Cognito Forms
9.0
Mailchimp

Survey Distribution

Cognito Forms
9.5
Mailchimp
Vendor-offered crowdsourcing
Cognito Forms
9.5
Mailchimp
Respondent restrictions
Cognito Forms
9.5
Mailchimp

Email & Online Marketing

Cognito Forms
Mailchimp
8.1
WYSIWYG email editor
Cognito Forms
Mailchimp
8.5
Dynamic content
Cognito Forms
Mailchimp
7.8
Ability to test dynamic content
Cognito Forms
Mailchimp
7.9
Landing pages
Cognito Forms
Mailchimp
7.6
A/B testing
Cognito Forms
Mailchimp
7.8
Mobile optimization
Cognito Forms
Mailchimp
8.6
Email deliverability reporting
Cognito Forms
Mailchimp
8.8
List management
Cognito Forms
Mailchimp
8.3
Triggered drip sequences
Cognito Forms
Mailchimp
7.7

Lead Management

Cognito Forms
Mailchimp
9.2
Lead nurturing
Cognito Forms
Mailchimp
6.9
Lead scoring and grading
Cognito Forms
Mailchimp
10.0
Data quality management
Cognito Forms
Mailchimp
10.0
Automated sales alerts and tasks
Cognito Forms
Mailchimp
10.0

Campaign Management

Cognito Forms
Mailchimp
10.0
Calendaring
Cognito Forms
Mailchimp
10.0
Event/webinar marketing
Cognito Forms
Mailchimp
10.0

Social Media Marketing

Cognito Forms
Mailchimp
10.0
Social sharing and campaigns
Cognito Forms
Mailchimp
10.0
Social profile integration
Cognito Forms
Mailchimp
10.0

Reporting & Analytics

Cognito Forms
Mailchimp
7.8
Dashboards
Cognito Forms
Mailchimp
7.7
Standard reports
Cognito Forms
Mailchimp
8.2
Custom reports
Cognito Forms
Mailchimp
7.4

Platform & Infrastructure

Cognito Forms
Mailchimp
8.5
API
Cognito Forms
Mailchimp
9.0
Role-based workflow & approvals
Cognito Forms
Mailchimp
10.0
Customizability
Cognito Forms
Mailchimp
6.4
Integration with Salesforce.com
Cognito Forms
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
Cognito Forms
Mailchimp
8.5
Integration with SugarCRM
Cognito Forms
Mailchimp
8.5

Pros

Cognito Forms

  • Effective data management.
  • Extensive user accessibility in & out of house.
Brett Horton | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

Cognito Forms

  • I am happy with Cognito Forms. I have not found any issues.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

Cognito Forms

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Cognito Forms

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

Cognito Forms

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Cognito Forms

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Cognito Forms

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Cognito Forms

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Cognito Forms

I have also used Docu-sign a bit for similar data entry procedures when submitting applicants for financing and within our CRM. While Docu-sign works excellent, it is not as efficient as Cognito Forms and can prolong daily tasks creating some disconnect. Docu-sign is more useful for other tasks while Cognito Forms is pretty self-explanatory with its reports, data entry tasks, application submissions, and notification settings.
Brett Horton | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

Cognito Forms

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Cognito Forms

  • A simplified process
  • Everything in one place
  • All associates using the same system.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

Cognito Forms

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cognito Forms
9.5
Mailchimp
8.5

Likelihood to Renew

Cognito Forms
Mailchimp
9.4

Usability

Cognito Forms
Mailchimp
8.5

Reliability and Availability

Cognito Forms
Mailchimp
10.0

Performance

Cognito Forms
Mailchimp
10.0

Support Rating

Cognito Forms
Mailchimp
10.0

Implementation Rating

Cognito Forms
Mailchimp
8.8

Scalability

Cognito Forms
Mailchimp
9.3

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