EverString is a must for ABM success!
October 03, 2017
EverString is a must for ABM success!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
We use Everstring to provide fit scoring for accounts and to find companies that would be a good target for our products based on modeling of where we have won etc.
- Easy to use and integration with Salesforce and Bombora
- Great customer support and help to ensure our success
- Innovation in product and strong vision oh how AI can help B2B marketers
- Comprehensive and accurate data
- Would love to see more options for filters, ways to create lists and export them without having to manipulate in Excel
- Integrations to Marketo
Not too much. The team did great with onboarding us and is really intuitive to use in the interface.
So far very happy with the results to help us identify high fit accounts.
Everstring is core to our ABM strategy to identify high for accounts we can target along with intent data from Bombora it's a win-win.
The team sees info about accounts righ in Salesforce and doesn’t have to go out to other sources. It’s a big time saver. It’s also cut down time significantly in choosing target accounts.
It’s changed the dynamic between sales and marketing when doscussing good fit accojnts since we have a strong data source to rely on now!
We chose Everstring for their market vision, strong product and approach as a partner for marketing and sales success.
Using EverString
15 - Marketing, sales and sales Development
1 - Marketing ops
- Account insights
- For score for leads or accounts in Salesforce
- Predictive fit model for finding new accounts to target
- Prioritization of accounts for ABM
- Used it to help prioritize large tradeshow lead list
- Real time use for lead or account scoring in conjunction with Marketo or Engagio
Evaluating EverString and Competitors
- Product Features
- Positive Sales Experience with the Vendor
Experience with the vendor in evaluation and their persistence in a non-pushy way
I wouldn’t change a thing
EverString Implementation
- Implemented in-house
Change management was minimal
- Getting users set up in Everstring and Salesforce
- Not uploading lists correctly
EverString Training
- Online training
- Self-taught
It was easy to learn with a little explanation from our Customer Success Manager.
Configuring EverString
Trust their team!
No - there is no facility to customize the interface - N/A
No - the product does not support adding custom code - N/a
Nothing to note
EverString Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Not Sure - Don’t need it as the regular service is good and also not time sensitive enough we would need premium help
We had someone leave our company who had managed Everstring and after I found myself in need of help several times and the Everstring team was responsive, helpful and consultative. Great customer experience!
Using EverString
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Publishing data over to Salesforce
- Uploading a list and scoring it
- Seeing the criteria used in the model
EverString Reliability
Integrating EverString
- Marketo
Not yet to my knowledge
- File import/export
Nothing to note
Relationship with EverString
Upgrading EverString
Not Sure - N/A
- Additional functionality
- Enhanced features