EverString is a must for ABM success!
October 03, 2017

EverString is a must for ABM success!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with EverString

We use Everstring to provide fit scoring for accounts and to find companies that would be a good target for our products based on modeling of where we have won etc.
  • Easy to use and integration with Salesforce and Bombora
  • Great customer support and help to ensure our success
  • Innovation in product and strong vision oh how AI can help B2B marketers
  • Comprehensive and accurate data
  • Would love to see more options for filters, ways to create lists and export them without having to manipulate in Excel
  • Integrations to Marketo
Not too much. The team did great with onboarding us and is really intuitive to use in the interface.
So far very happy with the results to help us identify high fit accounts.
Everstring is core to our ABM strategy to identify high for accounts we can target along with intent data from Bombora it's a win-win.
The team sees info about accounts righ in Salesforce and doesn’t have to go out to other sources. It’s a big time saver. It’s also cut down time significantly in choosing target accounts.
It’s changed the dynamic between sales and marketing when doscussing good fit accojnts since we have a strong data source to rely on now!
We chose Everstring for their market vision, strong product and approach as a partner for marketing and sales success.
Everstring is great for marketers who want to find companies to target, for scoring leads based on a fit model and provides deep intelligence on accounts for the sales team.

Using EverString

15 - Marketing, sales and sales Development
  • Account insights
  • For score for leads or accounts in Salesforce
  • Predictive fit model for finding new accounts to target
  • Prioritization of accounts for ABM
  • Used it to help prioritize large tradeshow lead list
  • Real time use for lead or account scoring in conjunction with Marketo or Engagio
Seen value realized

Evaluating EverString and Competitors

  • Product Features
  • Positive Sales Experience with the Vendor
Experience with the vendor in evaluation and their persistence in a non-pushy way
I wouldn’t change a thing

EverString Implementation

Spend time thinking about how you want to use the scoring data.
Change management was minimal
  • Getting users set up in Everstring and Salesforce
  • Not uploading lists correctly

EverString Training

  • Online training
  • Self-taught
It was helpful
It was easy to learn with a little explanation from our Customer Success Manager.

Configuring EverString

Just right - balances best practices and our specific needs
Trust their team!
No - there is no facility to customize the interface - N/A
No - the product does not support adding custom code - N/a

EverString Support

Haven’t had any issues
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Not Sure - Don’t need it as the regular service is good and also not time sensitive enough we would need premium help
We had someone leave our company who had managed Everstring and after I found myself in need of help several times and the Everstring team was responsive, helpful and consultative. Great customer experience!

Using EverString

Intuitive and haven’t had any major issues
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Publishing data over to Salesforce
  • Uploading a list and scoring it
  • Seeing the criteria used in the model

EverString Reliability

Hasn’t experienced any issues to doubt reliability
Had very good experience when using it

Integrating EverString

Relationship with EverString

Super consultative, persistent but not pushy, fun! They built a relationship.
Been amazing partners