Conductor vs. RavenTools

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conductor
Score 8.8 out of 10
N/A
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process,…N/A
RavenTools
Score 7.6 out of 10
N/A
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
Pricing
ConductorRavenTools
Editions & Modules
No answers on this topic
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Offerings
Pricing Offerings
ConductorRavenTools
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ConductorRavenTools
Considered Both Products
Conductor
Chose Conductor
I have used Semrush regularly, alongside Conductor and in place of Conductor. Semrush is more cost effective, but overly complicated and not as good with reporting. I think the biggest thing I miss when using Semrush is content segments actually. However, I do prefer Semrush's …
Chose Conductor
Conductor gives the ability to view thousands of keywords across multiple pages. SEMRush does not allow you to categorize keywords or competitors - it is very basic tracking. When you are tracking hundreds of pages, you need a platform that will show you details of performance …
Chose Conductor
BrightEdge was the tool we had. We felt that Conductor, however, was a much better fit for our internal needs, and spreading the best SEO practice to employees and sub-teams.
Chose Conductor
My organization switched from a top competitor of Conductor's to increase reporting efficiencies, internal operations needs and our company's goal of partnering with innovative and like-minded companies.
Chose Conductor
We've evaluated multiple enterprise and SMB platforms in ecommerce and multi-location SEO. We switched from a very similar platform for the improvement in the quality and design of the reports our clients enjoy seeing, not realizing it was also chocked full of other tools like …
Chose Conductor
We have tried a number of tools over the years. The biggest difference with Conductor has to be the integration, competitive analysis and recommendations that the software makes based on the current structure of the site, content and keyword discovery. Customer service is also …
Chose Conductor
As with many vertical specific tools, all of those above have strengths in some areas, weaknesses in others. For us, we continue to use them for specific things, but the day to day monitoring and strategy planning comes from Conductor.
RavenTools
Chose RavenTools
Conductor Searchlight - Heinous. The tool doesn't function well, not as responsive as RavenTools and other SEO suites I've used and it's far too expensive. Most people probably buy into it because they are fooled by the price thinking that they will get a tool that's worth that …
Chose RavenTools
Well to be honest, we hadn't tried other solutions before RavenTools. Until we started with them we were doing all of our work the old fashioned way, pouring through code for on-site SEO problems and kicking out reports and/or screenshots of charts from other services depending …
Top Pros
Top Cons
Features
ConductorRavenTools
SEO
Comparison of SEO features of Product A and Product B
Conductor
7.8
257 Ratings
1% above category average
RavenTools
8.4
12 Ratings
8% above category average
Keyword analysis8.7256 Ratings10.011 Ratings
Backlink management5.992 Ratings7.012 Ratings
SERP ranking tracking9.1242 Ratings10.012 Ratings
Page grader7.7111 Ratings10.011 Ratings
Competitive analysis7.8254 Ratings10.011 Ratings
Site audit / diagnostics7.4228 Ratings10.012 Ratings
Site recommendations8.9242 Ratings2.011 Ratings
Task management6.993 Ratings8.08 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Conductor
8.0
230 Ratings
5% above category average
RavenTools
10.0
10 Ratings
27% above category average
Local SEO8.5186 Ratings10.08 Ratings
Social SEO5.629 Ratings10.010 Ratings
Mobile SEO8.9206 Ratings10.08 Ratings
Global SEO8.9191 Ratings10.08 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Conductor
8.7
243 Ratings
3% above category average
RavenTools
10.0
12 Ratings
17% above category average
Multi-domain support9.0214 Ratings10.010 Ratings
Integration with web analytics tools8.4229 Ratings10.012 Ratings
Best Alternatives
ConductorRavenTools
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Score 9.9 out of 10
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Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
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Score 8.7 out of 10
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User Ratings
ConductorRavenTools
Likelihood to Recommend
8.7
(258 ratings)
8.0
(26 ratings)
Likelihood to Renew
8.9
(14 ratings)
9.0
(16 ratings)
Usability
7.8
(149 ratings)
7.0
(1 ratings)
Availability
10.0
(1 ratings)
8.0
(1 ratings)
Performance
7.0
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(219 ratings)
9.0
(2 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
4.6
(7 ratings)
-
(0 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.6
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.8
(2 ratings)
-
(0 ratings)
User Testimonials
ConductorRavenTools
Likelihood to Recommend
Conductor
Conductor is irreplaceable for enterprise rank tracking across multiple regional sites. Conductor's blend of keyword and competitor tracking is perfect for keyword research in my industry. Conductor allows me to collect and report on our web content in any grouping and isolate it for performance.
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RavenTools
If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
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Pros
Conductor
  • When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
  • The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
  • A content guidance tool that is unmatched by any other product available in the market.
Read full review
RavenTools
  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
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Cons
Conductor
  • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
  • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
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RavenTools
  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
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Likelihood to Renew
Conductor
Conductor has the right amount of tools for our usage. The support is also really good so we get help when we need it. The tool is well priced for the amount of functionality you get. There is plenty more I could say here but I'll keep it short and sweet.
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RavenTools
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
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Usability
Conductor
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
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RavenTools
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
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Reliability and Availability
Conductor
Always works when I've needed it
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RavenTools
No answers on this topic
Performance
Conductor
Sometimes reports can take some time to load
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RavenTools
No answers on this topic
Support Rating
Conductor
It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on
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RavenTools
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
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In-Person Training
Conductor
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
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RavenTools
No answers on this topic
Implementation Rating
Conductor
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
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RavenTools
No answers on this topic
Alternatives Considered
Conductor
We have looked at a few other competitors or other SAAS options but none of them offered the number and quality of tools and resources that Conductor offered especially for the flexible pricing we found with Conductor
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RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
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Scalability
Conductor
Many features
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RavenTools
No answers on this topic
Return on Investment
Conductor
  • Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
  • With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
  • All this extra traffic, gave us more leads, therefore more sales!
Read full review
RavenTools
  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
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ScreenShots

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.