Likelihood to Recommend If you are looking for an experimentation/feature flag style tool that is quick to adopt and provides enough functionality for light/medium use cases, then this is the tool for you. Additionally, they are growing and expanding their functionality and feature set so they can grow alongside you and your needs. The publicly accessible roadmap is also a great benefit to see where time is being spent on which feature next.
Read full review Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Read full review Pros Fast and easy feature toggling that gets developers developing World class support in both speed and quality for how to best use the service Great ear for customer needs and fast paced development Read full review VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration. Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward. I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved. Read full review Cons No automatic push for flag changes - have to write our own webhooks No scheduling interface for flipping flags automatically on a schedule Interface is a bit cluttered for people who are just flipping flags Read full review The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc). Read full review Likelihood to Renew ConfigCat has done the job, and has been great to work with.
Read full review It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Read full review Usability I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Read full review Reliability and Availability I have not experienced an application error or unplanned outage with VWO.
Read full review Performance VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Read full review Support Rating They have a community Slack channel that is open to anyone. They always seem to have people in there, even over the weekends and are always happy to answer any questions you have,
Read full review While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Read full review Online Training Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Read full review Implementation Rating Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Read full review Alternatives Considered At iBinder we searched for and vetted several suppliers of a feature toggle service to handle feature toggling in our production environment. In addition to our functional requirements, it was crucial for us to find a partner that could deliver an EU-compliant service. We finally decided to sign a service agreement with ConfigCat. This has been a real success story for us – in addition to being compliant, ConfigCat delivers an amazing, flexible, and reliable service. They continue to impress by also being very transparent and having a fantastic support and they are very solution oriented and accommodating when it comes to our feature requests etc. We have now used ConfigCat for approximately 2 years and we give our warmest recommendations to anyone who needs a stable, reliable and EU-compliant feature toggle service.
Read full review I used
Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use
Hotjar for certain features that VWO offers, but which I think function better in
Hotjar . I for instance prefer the
Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like
Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Read full review Scalability The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Read full review Return on Investment Allowed us to migrate seamlessly from a major customer communication system to another, reducing end-user friction and production bugs by being able to turn features off if they didn't work as intended. We went from zero experimentation to running 10-20 experiments concurrently across systems. Engineering teams are thinking in an experimentation mindset. Read full review The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so Read full review ScreenShots