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Constant Contact vs. IBM Watson Studio on Cloud Pak for Data

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    IBM Watson Studio

    Score10 out of 10
    N/AIBM Watson Studio enables users to build, run and manage AI models, and optimize decisions at scale across any cloud. IBM Watson Studio enables users can operationalize AI anywhere as part of IBM Cloud Pak® for Data, the IBM data and AI platform. The vendor states the solution simplifies AI lifecycle management and accelerates time to value with an open, flexible multicloud architecture.N/A
    Pricing
    Constant ContactIBM Watson Studio
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Constant ContactIBM Watson Studio
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.—
    More Pricing Information
    Community Pulse
    Constant ContactIBM Watson Studio
    Considered Both Products
    Constant Contact
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    61 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    61 Answers
    No answers on this topic
    Happy with the feature set
    85%
    Happy with the feature set
    61 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    42 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    46 Answers
    No answers on this topic
    Features
    Constant ContactIBM Watson Studio
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and IBM Watson Studio on Cloud Pak for Data
    Feature
    Constant Contact
    9.0
    120 Ratings
    11% above category average
    IBM Watson Studio on Cloud Pak for Data
    -
    Ratings
    WYSIWYG email editor9.7102 Ratings00 Ratings
    Dynamic content9.7104 Ratings00 Ratings
    Ability to test dynamic content8.582 Ratings00 Ratings
    Landing pages9.378 Ratings00 Ratings
    A/B testing8.473 Ratings00 Ratings
    Mobile optimization8.686 Ratings00 Ratings
    Email deliverability reporting9.9116 Ratings00 Ratings
    List management9.3118 Ratings00 Ratings
    Triggered drip sequences8.062 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and IBM Watson Studio on Cloud Pak for Data
    Feature
    Constant Contact
    8.5
    117 Ratings
    11% above category average
    IBM Watson Studio on Cloud Pak for Data
    -
    Ratings
    Dashboards8.488 Ratings00 Ratings
    Standard reports9.8115 Ratings00 Ratings
    Custom reports7.558 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and IBM Watson Studio on Cloud Pak for Data
    Feature
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    IBM Watson Studio on Cloud Pak for Data
    -
    Ratings
    URL Validation8.231 Ratings00 Ratings
    Link Tracking7.934 Ratings00 Ratings
    Image Validation8.932 Ratings00 Ratings
    Inbox Display8.635 Ratings00 Ratings
    Email Accessibility Tools7.928 Ratings00 Ratings
    Spelling and Grammar Check9.856 Ratings00 Ratings
    Spam Testing6.026 Ratings00 Ratings
    Email Previews9.968 Ratings00 Ratings
    Platform Connectivity
    Comparison of Platform Connectivity features of Constant Contact and IBM Watson Studio on Cloud Pak for Data
    Feature
    Constant Contact
    -
    Ratings
    IBM Watson Studio on Cloud Pak for Data
    8.1
    22 Ratings
    3% below category average
    Connect to Multiple Data Sources00 Ratings8.022 Ratings
    Extend Existing Data Sources00 Ratings8.022 Ratings
    Automatic Data Format Detection00 Ratings10.021 Ratings
    MDM Integration00 Ratings6.414 Ratings
    Data Exploration
    Comparison of Data Exploration features of Constant Contact and IBM Watson Studio on Cloud Pak for Data
    Feature
    Constant Contact
    -
    Ratings
    IBM Watson Studio on Cloud Pak for Data
    10.0
    22 Ratings
    17% above category average
    Visualization00 Ratings10.022 Ratings
    Interactive Data Analysis00 Ratings10.022 Ratings
    Data Preparation
    Comparison of Data Preparation features of Constant Contact and IBM Watson Studio on Cloud Pak for Data
    Feature
    Constant Contact
    -
    Ratings
    IBM Watson Studio on Cloud Pak for Data
    9.5
    22 Ratings
    15% above category average
    Interactive Data Cleaning and Enrichment00 Ratings10.022 Ratings
    Data Transformations00 Ratings10.021 Ratings
    Data Encryption00 Ratings8.020 Ratings
    Built-in Processors00 Ratings10.021 Ratings
    Platform Data Modeling
    Comparison of Platform Data Modeling features of Constant Contact and IBM Watson Studio on Cloud Pak for Data
    Feature
    Constant Contact
    -
    Ratings
    IBM Watson Studio on Cloud Pak for Data
    9.5
    22 Ratings
    12% above category average
    Multiple Model Development Languages and Tools00 Ratings10.021 Ratings
    Automated Machine Learning00 Ratings10.022 Ratings
    Single platform for multiple model development00 Ratings10.022 Ratings
    Self-Service Model Delivery00 Ratings8.020 Ratings
    Model Deployment
    Comparison of Model Deployment features of Constant Contact and IBM Watson Studio on Cloud Pak for Data
    Feature
    Constant Contact
    -
    Ratings
    IBM Watson Studio on Cloud Pak for Data
    8.0
    22 Ratings
    6% below category average
    Flexible Model Publishing Options00 Ratings9.022 Ratings
    Security, Governance, and Cost Controls00 Ratings7.022 Ratings
    Best Alternatives
    Constant ContactIBM Watson Studio
    Small Businesses
    Mad Mimi
    Score10 out of 10
    RapidMiner
    Score8.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Anaconda
    Score8.8 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Posit
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Constant ContactIBM Watson Studio
    Likelihood to Recommend
    9.8
    (135 ratings)
    8.0
    (65 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    8.2
    (1 ratings)
    Usability
    10.0
    (12 ratings)
    9.6
    (2 ratings)
    Availability
    9.0
    (2 ratings)
    8.2
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    Support Rating
    10.0
    (9 ratings)
    8.2
    (1 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    10.0
    (1 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    7.3
    (1 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Constant ContactIBM Watson Studio
    Likelihood to Recommend
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
    Read full review
    IBM
    It has a lot of features that are good for teams working on large-scale projects and continuously developing and reiterating their data project models. Really helpful when dealing with large data. It is a kind of one-stop solution for all data science tasks like visualization, cleaning, analyzing data, and developing models but small teams might find a lot of features unuseful.
    Incentivized
    Read full review
    Pros
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    IBM
    • Integration of IBM Watson APIs such as speech to text, image recognition, personality insights, etc.
    • SPSS modeler and neural network model provide no-code environments for data scientists to build pipelines quickly.
    • Enforced best-practices set up POCs for deployment in production with a minimum of re-work.
    • Estimator validation lets data scientists test and prove different models.
    Incentivized
    Read full review
    Cons
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
    Read full review
    IBM
    • The cost is steep and so only companies with resources can afford it
    • It will be nice to have Chinese versions so that Chinese engineers can also use it easily
    • It takes a while to learn how to input different kinds of skin defects for detection
    Incentivized
    Read full review
    Likelihood to Renew
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    IBM
    because we find out that DSX results have improved our approach to the whole subject (data, models, procedures)
    Incentivized
    Read full review
    Usability
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    IBM
    The UI flawlessly merges this offering by providing a neat, minimal, responsive interface
    Incentivized
    Read full review
    Reliability and Availability
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
    Read full review
    IBM
    From time to time there are services unavailable, but we have been always informed before and they got back to work sooner than expected
    Incentivized
    Read full review
    Performance
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review
    IBM
    Never had slow response even on our very busy network
    Incentivized
    Read full review
    Support Rating
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review
    IBM
    I received answers mostly at once and got answered even further my question: they gave me interesting points of view and suggestion for deepening in the learning path
    Incentivized
    Read full review
    In-Person Training
    Constant Contact
    No answers on this topic
    IBM
    The trainers on the job are very smart with solutions and very able in teaching
    Incentivized
    Read full review
    Online Training
    Constant Contact
    No answers on this topic
    IBM
    The Platform is very handy and suggests further steps according my previous interests
    Incentivized
    Read full review
    Implementation Rating
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review
    IBM
    It surprised us with unpredictable case of use and brand new points of view
    Incentivized
    Read full review
    Alternatives Considered
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    IBM
    The main reason I personally changed over from Azure ML Studio is because it lacked any support for significant custom modelling with packages and services such as TensorFlow, scikit-learn, Microsoft Cognitive Toolkit and Spark ML. IBM Watson Studio provides these services and does so in a well integrated and easy to use fashion making it a preferable service over the other services that I have personally used.
    Incentivized
    Read full review
    Scalability
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
    Read full review
    IBM
    It helped us in getting from 0 to DSX without getting lost
    Incentivized
    Read full review
    Return on Investment
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
    Read full review
    IBM
    • Could instantly show data driven insights to drive 20% incremental revenue over existing results
    • Still don't have a real use case for unstructured data like twitter feed
    • Some of the insights around user actions have driven new projects to automate mundane tasks
    Incentivized
    Read full review
    ScreenShots

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.