Constructor.io Search vs. Google Cloud AI vs. Webtrends Optimize

Constructor.io Search takes all of the guesswork out of maintaining a search engine. As merchandisers or product teams, we have educated guesses at how search relevance should work but the customer is always king. We can't always predict the ways in which consumers will search or what their intent is. That's why the behavioral-driven approach that Constructor.io employs works so well. It means that merchandisers can focus on their sales and promotional responsibilities, instead of wasting time and bandwidth on base-level relevance questions.

Incentivized

Google Cloud AI is a wonderful product for companies that are looking to offset AI and ML processing power to cloud APIs, and specific Machine Learning use cases to APIs as well. For companies that are looking for very specific, customized ML capabilities that require lots of fine-tuning, it may be better to do this sort of processing through open-source libraries locally, to offset the costs that your company might incur through this API usage.

Incentivized

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.

Incentivized

• Optimizes for business KPIs, not string matches, so merchandisers can focus on strategy instead of maintaining a dictionary.
• Gives merchandisers control to curate the right customer experience per their expert understanding.
• Customer/technical support during and after implementation.

Incentivized

• good conversion from the voice to the text
• speed in the conversion from voice to text
• time-saving in the conversion activity
• analysis of the results of the conversion in real time

Incentivized

• Intuitive test set-up makes for a low learning curve.
• Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
• Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

• Visibility of the personalization algorithm.
• Exposing detailed analytics within the customer-facing dashboard.
• "Top searches" available via API.

Incentivized

• Some of the build in/supported AI modules that can be deployed, for example Tensorflow, do not have up-to-date documentation so what is actually implemented in the latest rev is not what is mentioned in the documentation, resulting in a lot of debugging time.
• Customization of existing modules and libraries is harder and it does need time and experience to learn.
• Google Cloud AI can do a better job in providing better support for Python and other coding languages.

Incentivized

• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Incentivized

We are extremely satisfied with the impact that this tool has made on our organization since we have practically moved from crawling to walking in the process of generating information for our main task to investigate in the field through interviews. With the audio to text translation tool there is a difference from heaven to earth in the time of feeding our internal data.

Incentivized

Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.

I give 8 because although it´s a tool I really enjoy working with, I think Google Cloud AI's impact is just starting, therefore I can visualize a lot/space of improvements in this tool. As an example the application of AI in international environments with different languages is a good example of that space/room to improve.

Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.

zero complaints. I'm not aware of it ever failing.

Zero complaints. It seemed to do its job quickly and accurately.

Every rep has been nice and helpful whenever I call for help. One of the systems froze and wouldn't start back up and with the help of our assigned rep we got everything back up in a timely manner. This helped us not lose customers and money.

Incentivized

The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.

Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

In fact, you only need the basic tech knowledge to do a Google search. You need to know if your organization requires it or not,. our organization required it. And that is why we acquired it and solved a need that we had been suffering from. This is part of the modernization of an organization and part of its growth as a company.

Incentivized

Implementation was pretty straightforward

These are basic tools although useful, you can't simply ignore them or say they are not good. These tools also have their own values. But, Yes, Google is an advanced one, A king in the field of offering a wide range of tools, quality, speed, easy to use, automation, prebuild, and cost-effective make them a leader and differentiate them from others.

Incentivized

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources

• Artificial intelligence and automation seems 'free' and draws the organization in, without seeming to spend a lot of funds. A positive impact, but who is actually tracking the cost?
• We want our employees to use it, but many resist technology or are scared of it, so we need a way to make them feel more comfortable with the AI.
• The ROI seems positive since we are full in with Google, and the tools come along with the functionality.

Incentivized

• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.