Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.
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SailPoint Identity Security Cloud
Score 7.4 out of 10
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SailPoint Identity Security for the cloud enterprise manages risk from the explosion of technology access. The solution gives businesses visibility while automating and accelerating the management of all user identities, entitlements, systems, data and cloud services.
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
As discussed in previous sections, it does integrate well with other systems, and basic JML works well; it's very powerful and customizable in these areas (though also complex). The downsides are in areas like access reviews, where it's less customizable (no way to automatically send a review to the owner for a set of access items; each review needs an individual to be selected for it).
Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
The user interface is not very intuitive. It is hard for the occasional user to navigate through the request process. There are no instructions on the screen to help the user to know what to do. It is left up to the user to figure out what to click on and how to navigate through the process.
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
Its a best tool for a CISO, works very well, easy to use, great connectors and integrations, great reports, automated reviews, full compliance, great support to a JML (Joiners, Movers and Leavers) project;
Always improving the UI, so it's getting better. Some areas are fully featured, but others, such as Separation of Duties reporting and policies, are very weak.
The first journey isn't easy because you need to win your internal process and problem concern and Sailpoint have many experience to support this phase, and make the real difference into the client experience;
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
The on-prem SailPoint IdentityIQ platform provides the necessary customization that is required in our dynamic environment. Although we may look at a cloud-based Identity Management service again in the future, (there are many advantages), our identity management, authentication, and application assignment processes cannot be quickly consolidated to a single cloud-based service at this time.
Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Over 300,000 password change/reset calls avoided to the helpdesk annually.
1,000 plus accounts with proper accesses provisioned via automated birthright processes weekly versus 1-2 days of manual provisioning and approvals. With a call center population that churns many people per week, this brings many dollars of efficiency to the operations teams.
Flexibility on terminations to manage accounts and access for target applications based on regulatory or business rules to ensure compliance and avoid fines for non-compliance.
