ConvertPlug vs. Knak vs. VerticalResponse

Very well suited for ANY serious website operator - be it services, info-products or e-commerce. It's not just list marketing but pop-ups. Basis our usage experience, we never found any restrictive-case use situations

Incentivized

If you have Marketo or Pardot and have emails that might be somewhat simple to slightly complex, without the budget for a developer, Knak is the right solution for you. If you have complex emails that require a lot of code or customization and have the in-house resources, Knak might not be the perfect solution

Incentivized

For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

Incentivized

• Integrates well with Wordpress, Studiopress (genesis) and all major email marketing software
• Impressive variety of pop-ups and ability to customize those
• "light loading" (less page load time) and mobile friendly for sure
• Impressive "pop-up behaviour" customization ....right from "When and where on website" to "Which specific country" and much more
• Adaptable to subscription or e-commerce website architecture as well

Incentivized

• Well designed templates
• Easy integration with Marketo
• New templates all the time and a big library to choose from
• Mobile-optimized templates

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• I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
• We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
• The dashboard is functional and easy to find when you need with a quick search.

Incentivized

• Look and feel of templates could use greater westernization. Colors tend to be more oriental/Bright oriented - However color pallets can be changed easily
• Covert Plus: PLEASE also bring in a content locker!

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• Sometimes there are issues with buggy code
• Updates sometimes will break emails

Incentivized

• The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
• Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

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Never had an issue with uptime

No issues

1 business day response email support. Plenty of videos as well but if you need "human emails", got to wait

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At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

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Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Salesforce integration never worked right. We had to abandon.

The above and various other plugins/software were either not compatible with some of our software OR were too expensive (often with recurring costs vs. one-time) OR offered too many add-on features that weren't needed. It took us nearly 40 expensive man-hours to test and narrow down on this particular plugin that met all requirements in a go

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Marketo has email templates and you can, of course, create your own - but Knak makes it so much easier to create templates that are nice looking and mobile-optimized.

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In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

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• Immediate ROI, Highly positive case use
• Customer support could be faster

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• Great return on time investment
• Great return on our strategy to get new communications out the door

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• We were able to blast out promotions our company was having to customers which created an increase in business.
• By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
• Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Incentivized