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Cool Tabs vs. Sysomos, now part of Meltwater

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cool Tabs

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…

    $49

    Per User per Month

    Sysomos, now part of Meltwater

    Score9.5 out of 10
    N/ASysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

    $1,000

    per month

    Pricing
    Cool TabsSysomos, now part of Meltwater
    Editions & Modules
    Stone
    $49
    Per User per Month
    Gold
    $199
    Per User per Month
    Diamond
    $399
    Per User per Month
    Diamond with Unlimited Campaigns
    $499
    Per User per Month
    Diamond with Paths
    $499
    User per Month
    Diamond with Paths and Unlimited Campaigns
    $699
    User per Month
    Sysomos
    $1,000.00
    per month
    Offerings
    Pricing Offerings
    Cool TabsSysomos, now part of Meltwater
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$49 per planNo setup fee
    Additional Details——
    More Pricing Information
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    Cool TabsSysomos, now part of Meltwater
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    User Ratings
    Cool TabsSysomos, now part of Meltwater
    Likelihood to Recommend
    8.2
    (15 ratings)
    7.0
    (46 ratings)
    Likelihood to Renew
    8.0
    (8 ratings)
    6.8
    (28 ratings)
    Usability
    7.3
    (2 ratings)
    9.0
    (6 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    2.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    9.6
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (8 ratings)
    User Testimonials
    Cool TabsSysomos, now part of Meltwater
    Likelihood to Recommend
    Cool Tabs
    In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
    Incentivized
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    Discontinued Products
    Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
    Incentivized
    Read full review
    Pros
    Cool Tabs
    • It provides a wide range of settings options to your social media promotions.
    • Is easy to use for developing and managing promotions.
    • It offers an very complete tool to extract information about your promotions.
    • The support service is highly advisable: fast and adequate to satisfy users' needs.
    Read full review
    Discontinued Products
    • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
    • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
    • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
    Incentivized
    Read full review
    Cons
    Cool Tabs
    • Interface is a bit difficult.
    • Management if the tool is not intuitive.
    • More filters for analyzing would be great specifically in the demographics region.
    Incentivized
    Read full review
    Discontinued Products
    • It does not provide a visual for volume over time.
    • The visuals aren't excellent, and would require an export to create better looking graphics.
    • The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
    Incentivized
    Read full review
    Likelihood to Renew
    Cool Tabs
    I have a good relationship with the customer service and I love to help them to promote their service.
    Read full review
    Discontinued Products
    There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
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    Usability
    Cool Tabs
    Because it lacks customization options for its aesthetics. We did a specific adaptation for registering entries and participants, and it worked perfectly. It's a very comprehensive tool for launching viral campaigns for all types of businesses. We will continue working on campaigns in collaboration with Cool Tabs. Porque le falta capacidad de personalización de la estética.En su momento, hicimos una adaptación concreta para el registro de participaciones y participantes y sale todo genial. Es una herramienta muy completa para lanzar campañas virales para todo tipo de empresas. Seguiremos trabajando las campañas en colaboración con Cool Tabs.
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    Discontinued Products
    The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
    Read full review
    Reliability and Availability
    Cool Tabs
    No answers on this topic
    Discontinued Products
    Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
    Read full review
    Performance
    Cool Tabs
    No answers on this topic
    Discontinued Products
    This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
    Read full review
    Support Rating
    Cool Tabs
    No answers on this topic
    Discontinued Products
    Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
    Incentivized
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    Online Training
    Cool Tabs
    No answers on this topic
    Discontinued Products
    We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
    Read full review
    Implementation Rating
    Cool Tabs
    No answers on this topic
    Discontinued Products
    Implementation was so easy I dont even remember it!
    Incentivized
    Read full review
    Alternatives Considered
    Cool Tabs
    Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
    Read full review
    Discontinued Products
    We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though
    Incentivized
    Read full review
    Return on Investment
    Cool Tabs
    • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
    • When the customer is engaged, they are more likely to share and or inquire about what we do.
    • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
    Incentivized
    Read full review
    Discontinued Products
    • Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
    • We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
    • Competition tracking was never easier
    Incentivized
    Read full review
    ScreenShots

    Cool Tabs Screenshots

    Screenshot of Page Performance DashboardScreenshot of Stats DashboardScreenshot of Instagram hashtag analysis: top potential contributorsScreenshot of Instagram hashtag analysis: words analysisScreenshot of Twitter Hashtag Analysis: Main StatsScreenshot of Campaign Stats Dashboard

    Sysomos, now part of Meltwater Screenshots

    Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.Screenshot of FAN MODERATION: Sysomos Expion makes it easy to know who to speak to, when to engage in conversation and can even be integrated with customer care centers.Screenshot of PUBLISH: Easily plan, schedule and publish content from a simple drag-and-drop calendar with workflow that’s easy to track and review.Screenshot of OPTIMIZE PAID ADS: Optimize paid ads with smarter analytics and trending triggers so you can better understand how organic and paid content are working together.Screenshot of DYNAMIC DASHBOARDS: Powerful marketing analytics shows that it’s not just about creating a report or crunching some numbers - but about telling a story.  You’ll discover patterns, breakouts, and trends in real time to capitalize on opportunities.