Coosto vs Parse.ly

• Quick, easy to use SQL based search functionality.
• Simple interface with useful predesigned measures.

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• Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
• Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
• Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
• Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.

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• The dashboard is only useable in full screen, not in compartments
• Rather expensive

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• Needs better social tracking, what post/group is generating traffic rather than just which platform.
• Scheduled email reports could provide more context, similar to what's available on a site's landing page.
• The overlay function is very limited and even more temperamental, not a valuable tool.

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• Positive impact on communications strategies.
• Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

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• Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.

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