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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Painter

    Score9.9 out of 10
    N/APainter is a digital art and painting application, from Corel Corporation.N/A

    PathFactory

    Score8.3 out of 10
    N/APathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
    Pricing
    PainterPathFactory
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    PainterPathFactory
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    PainterPathFactory
    Considered Both Products
    Corel Corporation
    No answer on this topic
    PathFactory
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    67 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    47 Answers
    Features
    PainterPathFactory
    Content Publishing
    Comparison of Content Publishing features of Corel Painter and PathFactory
    Feature
    Corel Painter
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    5% above category average
    Content hub00 Ratings8.4150 Ratings
    Forms / Gated content00 Ratings7.5150 Ratings
    Embedded CTAs00 Ratings8.0135 Ratings
    Content distribution00 Ratings9.09 Ratings
    Content promotion00 Ratings9.06 Ratings
    Content automation00 Ratings7.0120 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Corel Painter and PathFactory
    Feature
    Corel Painter
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    11% above category average
    Audience profiling and targeting00 Ratings7.7132 Ratings
    Closed-loop tracking and reporting00 Ratings7.8125 Ratings
    Content performance analytics00 Ratings8.3157 Ratings
    Campaign optimization dashboard00 Ratings8.98 Ratings
    Best Alternatives
    PainterPathFactory
    Small Businesses
    GIMP
    Score8 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Adobe Illustrator
    Score9.4 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Adobe PhotoShop
    Score9.2 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PainterPathFactory
    Likelihood to Recommend
    7.0
    (2 ratings)
    8.5
    (158 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (7 ratings)
    Usability
    1.0
    (1 ratings)
    9.3
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (8 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (8 ratings)
    Support Rating
    3.0
    (1 ratings)
    9.1
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    PainterPathFactory
    Likelihood to Recommend
    Corel Corporation
    Corel Painter does have a lot of great brushes, and they do emulate real art supplies very well. Especially the thick paint is well done. But unfortunately there are so many functional and UX bugs that overall it is just horrible to work with. When contacting customer support about it, they really seem clueless about the seriousness of the situation, and clueless about what proper UX is in general. They have tried to make it work a bit like Photoshop, which is a good move but then some things are absolutely not intuitive at all and they are definitely missing the mark horribly with so many issues. I would highly recommend using Photoshop instead, though you'll have to download them separately; it also offers a lot of great brushes nowadays and works much much smoother without all those aggravating bugs of Painter. The price of Corel Painter is just not at all worth all these horrible bugs.
    Read full review
    PathFactory
    It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
    Incentivized
    Read full review
    Pros
    Corel Corporation
    • Watercolor Compatible
    • Multiple variety of Brushes and shapes
    • Captured Dab Library
    Incentivized
    Read full review
    PathFactory
    • Create Visually appealing performance report
    • Give more in-depth information about performance metrics than most alternatives
    • Ability to track performance over time and compare this performance across time periods
    • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
    Incentivized
    Read full review
    Cons
    Corel Corporation
    • Way too many functional bugs, makes it hard to work with
    • Bad UX and usability, too much unintuitive behavior, makes it particularly hard to work with
    • Overall looks and behaves as if it was coded in the '90s, it really needs a complete UX overhaul
    • Did I mention the many bugs yet? Yeah? I'll mention it again because it's bad
    Read full review
    PathFactory
    • Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
    • Better instructions on how to customize tracks and use the different tools.
    • Users that come in without UTM parameters should still be included in all data reporting.
    • The reporting is confusing.
    Incentivized
    Read full review
    Likelihood to Renew
    Corel Corporation
    No answers on this topic
    PathFactory
    We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
    Incentivized
    Read full review
    Usability
    Corel Corporation
    If it wasn't quite clear yet, I'll state it again: the usability of Corel Painter is, simply put, horrid. And I am not talking about rendering, lagging, etc., it is not even all that bad there. I am talking about the weird issues like being unable to move a brush into a custom brush palette when you work on a second screen, like being unable to move the software onto the second screen in the first place unless you separate all the palettes and the windows (and if nobody tells you upfront there is no way of knowing because the manual doesn't state this at all), and then having to drag all your separate windows and palettes over one by one every time your computer wakes up again, and they won't really want to move to the other screen but only through a tiny corner of your screen, and the fact that you have to scroll through lists and lists of fonts but can't search and when you apply this font, add another piece of text the font jumps back to the default font of all the text already applied even when you haven't selected any of the text. Just to name a very small few.
    Read full review
    PathFactory
    Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
    Incentivized
    Read full review
    Reliability and Availability
    Corel Corporation
    No answers on this topic
    PathFactory
    I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
    Incentivized
    Read full review
    Performance
    Corel Corporation
    No answers on this topic
    PathFactory
    The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
    Incentivized
    Read full review
    Support Rating
    Corel Corporation
    It was really hard to get them to understand what I was having problems with. It was hard to get the message through that Painter has an unacceptable amount of functional and UX bugs. When I finally talked to someone who was easier to communicate with, he was very stoic about the situation, like they didn't really care about the awful amount of bugs.
    Read full review
    PathFactory
    We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
    Incentivized
    Read full review
    In-Person Training
    Corel Corporation
    No answers on this topic
    PathFactory
    I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
    Incentivized
    Read full review
    Online Training
    Corel Corporation
    No answers on this topic
    PathFactory
    The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
    Incentivized
    Read full review
    Implementation Rating
    Corel Corporation
    No answers on this topic
    PathFactory
    The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
    Incentivized
    Read full review
    Alternatives Considered
    Corel Corporation
    Corel Painter has support to multiple OS and across all the devices. Coloring and multi layer imaging works very well. The new enhanced brush settings and the redesigned brush libraries.
    Incentivized
    Read full review
    PathFactory
    I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
    Incentivized
    Read full review
    Scalability
    Corel Corporation
    No answers on this topic
    PathFactory
    Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
    Incentivized
    Read full review
    Return on Investment
    Corel Corporation
    • Customer support could be improved in my opinion.
    • Multiple bugs while working with layered designing.
    Incentivized
    Read full review
    PathFactory
    • We saw ROI within the first 9 months of using PathFactory.
    • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
    • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
    Incentivized
    Read full review
    ScreenShots

    PathFactory Screenshots

    Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.