Coremetrics / IBM Digital Analytics (discontinued) vs. KnowBe4 PhishER/PhishER Plus

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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From an MSP perspective, it’s easier to sell products that provide cybersecurity protections if it’s all in one bundle. If you start providing 5 different email security products (even with the same vendor), it becomes confusing to non-technical individuals. They need a single package that doesn’t break the bank. Other products like Ironscales do that by providing an “all-in-one” package, essentially. And for a much less expensive price. I believe if you included all the features of anti-phishing, account takeover protection, and security awareness training, it would be close to $8/person each month. Competitors offer rates closer to $2/user, which include all those features and sometimes more.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• KnowBe4's Phish Alert Button effectively collects all reported emails from end-users in one place.
• The PhishML feature of PhishER effectively auto-scan reported emails using machine learning technologies, providing a tag for each email based on its body content and other aspects.
• The PhishRIP feature works well by allowing the security team to create a query and quarantine all relevant emails from the end user's email system.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Issues with Global Blocklist
• Email Template Modification - Simplification
• Target Specific Users vs. Groups
• PhishRIP info tabs (i.e. if improperly check ripped emails are turned into tests. This has caused issues.) Info tabs or markers allow user to hover and get more information about what action a check box or slider provides.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

When we first discovered that KnowBe4 released something like this, we saw a demo of it and were floored at what it could do and how it could help us from a security standpoint. Gone are the days of us in IT sending out a mass email saying please don't click on anything in the email from sender "X", and it allows us to quietly and easily ensure that people don't take any action on malicious emails.

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Very easy to implement and use.

It has been super easy for users to work with training and quizzes. Admin is a little difficult because you have to build the specific campaign type you want. But you can even create your own training and upload it to your LMS. This is great!!

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

When I have a question, their were fast to respond. The downside is a that at least once I had to work through the issue with the person assigned to help me because they didn't know the answer. That said they did try and were patient. However they should have known the answer on integration.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

It was very simple to implement - with just a few settings needed to connect it to our O365 environment

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We evaluated the Titan options because we have already used their DNS filtering product. However, KnowBe4 came in with a better price per user and a significantly stronger product lineup, particularly with its security awareness training component.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• There has been a 700% increase in emails being reported now. Previously, staff were only reporting 4 emails a month. It is easier for us to promote the phish alert button, receive automated remediation and rapidly respond.
• We had no reports on the amount of phishing emails were coming through Mimecast but now we have reports for the board of trustees.
• Every Wednesday we talk about cyber security to all staff, PhishER allows us to point out the trend and what to look out for which raises awareness. Never before were we able to talk about cyber security like this.

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info