Coremetrics / IBM Digital Analytics (discontinued) vs. MediaValet

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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MediaValet is well suited for DAM specific use cases, it provides robust features and functionality for sorting, segmenting and searching data so team members can easily access what they are looking for without knowing the platform. We find our Sales and Marketing teams both love this software for keeping marketing assets properly organized and available on demand whenever it's needed. This DAM solution is one of the most advanced out there and well suited for large teams looking to break silos.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• We love Portals, as a means of creating, editing and sending collections of pictures
• The tagging system allows for end users to find our photos, without knowing where we put them
• The system is quick
• Apart from our initial edit for size, customers gets full sized uncompressed files

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• I would love to have an improved MediaValet app. People send me pictures to my phone that need to go into the DAM, and it would be easier for me to upload from my phone rather than email to myself and then upload on the computer.
• I would love to see upload dates displayed when searching for photos to add to the Portals I create.
• I wish the delete feature didn't delete ALL of the pictures, even when they're in different categories.
• It would be cool to somehow integrate MediaValet as a folder on the computer like dropbox.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It is not only likely, but we have been doing it for more than 6 years. We have even had the service since before I joined the company. The service works well for me and I hope that this service will continue to be renewed next year, as not having it would make my job more complicated.

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Very easy to implement and use.

I gave MediaValet a 7 for overall usability because it is reliable and effective once you’re familiar with it, but it has a learning curve. The platform is powerful and well suited for managing large volumes of assets, but the interface can feel complex at times and some common actions take more steps than expected. With simpler navigation and a smoother onboarding experience for new users, usability could be even stronger.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The team is very responsive to requests and makes a point to provide feedback or status updates before confirming solutions.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

I mainly use MediValet to send special medical images to our partners. Collaboration with other companies is very simplified through MediaValet. The qualitatively uploaded images can be excactly assigned and organised through various filters. It is much clearer and easier for our partners to understand when the images have been accurately labelled and assigned beforehand.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

MediaValet is much better and easier to use than File Explorer. MediaValet lets us search for photos, control who can access them, and not worry about our assets being deleted at random. This is critical for a government organization that oftentimes needs to search for assets from the distant past. MediaValet makes it much easier to tag our photos, add post dates, and set usage rights for each photo.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• While we have had MediaValet only for a short period, we are already seeing improvements in how quickly certain projects can be completed.
• I recently created an Annual Report which had a lot of big image files and data tables and using a Lightbox with our design agency to share these files saved us a huge amount of time.
• As we roll out MediaValet to the teams, staff are becoming more aware of the quality, amount, and value of our best assets.

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info