Coremetrics / IBM Digital Analytics (discontinued) vs. Mimecast Security Behavior Management

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Staff is the single most significant danger to the cyber security posture of an organization. Before implementing Mimecast Awareness Training, staff had almost no awareness or concept of IT security or the potential risks. Staff attitudes have improved dramatically since introducing Awareness Training.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• It provides relatable situations in a humourous and entertaining manner
• It provides a wide range of topics and scenarios
• Users can easily access the platform and test their knowledge
• It gives us great tools to capture which users are doing well and the ones needing more attention and safeguarding

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• I would like to see better reporting for "Targeted Training"
• Phishing Training Templates need to be more robust with the capability to spoof trusted domains.
• Mimecast should also provide more Phishing Training Templates to customize.
• To add custom modules to "Company Wide Training"

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

I’ve parked the slider at a solid 10 because the platform keeps proving its worth every quarter. Staff phishing‑click rates have plunged from double digits to low single digits, our audit team finally stopped chasing overdue modules, and—bonus—engagement surveys show people actually enjoy the bite‑sized, comedic flavoured content. The built‑in reporting lets me walk straight into the boardroom with clean metrics. Minimal admin, measurable behaviour change, and zero eye‑rolls from end‑users—hard to ask for more.

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Very easy to implement and use.

I pegged usability at a full‑blown 10 because even my least tech‑savvy colleagues—think “still double‑clicks web links” level—navigate the portal without ringing the help‑desk. Single‑sign‑on drops them straight into the next module, the interface looks like Netflix for cyber nerds, and the progress bar shouts “two minutes left” instead of burying them in menus. On the admin side, I spin up campaigns in three clicks, clone content on the fly, and the drag‑and‑drop scheduling means I can rejig a whole quarter’s plan during the time it takes the kettle to boil. Zero training manuals, zero grumbles, zero excuses—just smooth sailing from login to completion.

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Never had any issues

Its the best, hands down. Great, easy to use and on point content that injects some humour into the training makes it relevent whilst staying engaging. We have seen our engagement scores almost double since using Mimecast, with completion rates across the buisness above 90% compared to previous scores on less than 50%.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

The product is quick and responsive. Emails alert the staff of new training content and provides a direct link to the training video. They watch, learn and than answer a brief question to test their knowledge. This feeds into the users risk profile in which additional training can be automatically applied based on a risk scores.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

We have had a couple of instances where we needed to contact customer support for our minecast cyber awareness training. The team were great and easy to deal with. The problem in itself was minor, and turned out to be our issues and understanding setup, however the mimecase team walked us through the issue and it was resolved exceptionally quick.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

I gave implementation a rock‑solid 10 because, frankly, it was smoother than a servo sausage roll at 2 a.m. SSO clicked in on the first try, directory sync hoovered up all the user data without mangling job titles, and change comms went out on time—no “surprise training” backlash. Key insight: involve your internal comms or HR crew from day zero so the launch emails feel like a friendly nudge, not a phishing attempt. We also ran a pilot with our most cynical techs; their nit‑picks helped us tweak permissions before unleashing it on the masses. Finally, schedule the baseline phishing test after staff receive the kickoff memo—sounds obvious, but it spares you the angry “gotcha” emails and makes the resulting metrics actually meaningful.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Mimecast's content is much higher quality. KnowBe4's sales tactics are much more pushy. Customer service has been better with Mimecast in general, though Mimecast's UX/UI is a lot more confusing a less user-friendly to navigate than KnowBe4. It is difficult to group individuals together, let alone manage if the directory integration is not used.

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Honestly, the pricing model is about as painless as a public‑holiday Monday—straightforward per‑user cost, no sneaky “module packs” hiding in the fine print, and the nonprofit discount went down a treat. If I had to nit‑pick for the sake of continuous improvement, I’d love two tweaks:


Seat‑band granularity. The jump between tiers can feel like falling off a cliff when you’re hovering near the threshold; a smaller step (say, every 50 users) would soften the blow on fast‑growing teams.


Mid‑term seat reductions. We negotiated a generous +10 % buffer, but if headcount ever drops, a pro‑rata credit instead of waiting for renewal would be ace.


Minor quibbles, though—the value’s still a raging 10/10.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Mimecast Awareness Training is so easy to use, a child could set it up. One of the major benefits of the platform is its ability to easily prepare a years worth of content. As new users enter the organisation, its integration with Microsoft makes it easy to onboard the user and have then catch up on training.

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I’m handing professional services a loud 10 because they rocked up like a pit‑crew at Bathurst and had us race‑ready in record time. Two half‑day workshops, and suddenly we’d nailed SSO, tuned the Azure AD connector, and had a fistful of custom phishing templates dripping with Aussie‑isms (Bunnings receipts, anyone?). Their consultant even whipped up a cheeky PowerShell script to clean up dodgy display‑name attributes, saving our sys‑ops hours of beard‑scratching. On top of that, they translated our dull “Information Handling” policy into bite‑sized language for the learner splash screens—legal loved it, staff actually read it. Zero scope creep, crystal‑clear handover docs, and follow‑up calls that felt more like mentoring than billable hours. Worth every cent.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• We have established a measurable increase in awareness for users to the business
• Quicker onboarding for new employees and getting up to speed in terms of awareness
• Real world reduction in users live bad links and bad email interaction

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