Coremetrics / IBM Digital Analytics (discontinued) vs. Proofpoint Email Protection

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Well suited: Proofpoint does a pretty good job at protecting us from spam emails. I was able to block a lot of emails coming from SendGrid by blocking SendGrid emails with a custom spam filter. However, SendGrid has a lot of legit emails too so I was able to create another rule to allow those emails from certain people, then block the rest. That way business need was met but spam emails are blocked. Less Appropriate If you are trying to monitor internal to internal emails Proofpoint is probably a little over featured for that.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Spam - catches these emails before hitting the inbox.
• Daily digest - provides users with a list of the emails that were blocked and allows them to choose to release them if they are legitimate emails.
• Ensures that emails coming into our organization is safe for our users and verifies the email is coming from stated senders email server.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Proofpoint could offer more frequent training opportunities to customers at all levels of expertise.
• Proofpoint can always continue to strive to keep its product a leader in the industry.
• Proofpoint's support site could be overhauled to provide a more logical flow.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Very robust and solid product in protecting our emails. The engineers who assisted with our implementation was very knowledgable and great to work with. Easy to use by end-users. Administration and management are also easy for IT. Great dashboard and reporting tools for business reviews.

Never had any issues

There were no appliance errors or unplanned outages during five years of operation.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Most important thing is the performance of processing mails. Even in a complex environment the system keeps performing on a very high Level.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

We use ProofPoint support quite often to fix issues and assist with setting up features and rules. Each time we have created a ticket, they have been very helpful and respectful. Each ticket has been treated with the appropriate SLA time and attention. We also enjoy the regular check-ins from the engineers when tickets are open but we get busy with other tasks.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We previously used halon anti-spam, which lasted us well until our organization really started to grow and it was not able to keep up with the amount of mail we were receiving. The support is also nothing compared to Proofpoint's professional services offering. Halon was also not able to have the complex rules that Proofpoint can offer.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

You can add a lot of agents to your environment if you need them. And you can operate hardware appliances and virtual appliances in the same cluster.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Having easy-to-reach backups of all employee emails has made Proofpoint worth it by itself. That plus the countless times that spam/malicious emails did not make it through to the intended person that could have potentially cost the organization a lot of money.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info