Coremetrics / IBM Digital Analytics (discontinued) vs. SAP HANA Cloud

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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I think if you have a large organization, it's probably the product and the marketplace to go to. We're a large management consulting firm operating in four to seven countries. And generally speaking, I think that's the size and the scope where it scales best. I can't speak to smaller companies, but I can't see smaller companies leveraging the benefits as much as a larger organization can.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Real-time reporting and analytics on data: because of its in-memory architecture, it is perfect for businesses that need to make quick decisions based on current information.
• Managing workload with complex data: it can handle a vast range of data types, including relational, documental, geospatial, graph, vector, and time series data.
• Developing and deploying intelligent data applications: it provides various tools for such applications and can be used for machine learning and artificial intelligence to automate tasks, gain insights from data, and make predictions.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Requires higher processing power, otherwise it won't fly. How ever computing costs are lower. Incase you are migrating to cloud please do not select the highest config available in that series . Upgrading it later against a reserved instance can cost you dearly with a series change
• Lack of clarity on licensing is one major challenge
• Unless S/4 with additional features are enabled mere migration HANA DB is not a rewarding journey. Power is in S/4

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We would rate our likelihood of renewing at 9/10. SAP HANA Cloud has proven to be a highly reliable and scalable data platform that consistently delivers strong performance. Its seamless integration with our overall SAP landscape, combined with improved analytics and real-time data capabilities, makes it a core part of our long-term technology strategy.

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Very easy to implement and use.

It is very useful solution which provides you speedier data processing, real-time analytics. It helps you manage diverse data types. It also offers you excellent disaster management. It has user friendly interface which helps you navigate system and transactions easily and perform task smoothly.

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Never had any issues

so far, we didn't get any outage

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

so far good

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

However, I am not the right person to answer this as we have another department to handle support and contact the service provider for any support required. Although i will say that they are the quick respondent and knows how to handle querry of the customers and provide quick and better support.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Professional GIS people are some of the most risk-averse there are, and it's difficult to get them to move to HANA in one step. Start with small projects building to 80% use of HANA spatial over time.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I have deep knowledge of other disk based DBMSs. They are venerable technology, but the attempts to extend them to current architectures belie the fact they are built on 40 year old technology. There are some good columnar in-memory databases but they lack the completeness of capability present in the HANA platform.

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I don't have visibility in licensing

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Limitation of training deliverable by organization

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We are still in process for the first applciaiton

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• ROI has always been high in terms of the functionality that it offers and the security features it comes with.
• Managing large volumes of data in real-time is not an easy task, but it does it pretty well with faster data processing.

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