Coremetrics / IBM Digital Analytics (discontinued) vs. SnapLogic

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Snaplogic is unique from other IPASS tools if you're very sensitive about data security as they have an on-premise option where your data never needs to leave your data center. And data pipelines can be quickly created if Snaplogic has the requisite connector to your data sources. On the downside, if you're transforming a large amount of data for example in training machine learning models, a tool with elastic compute capability is more appropriate.

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Easy access to any type of source system. Data could be in any format.
• Very beautiful visual representation of transforms that makes it super easy to use it by any non developer.
• It can be run in cloud or on-premise. helping you choose your comfort of security.
• Has pretty good customer support and have recently started their community forum as well.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• They need to have a way to connect to GitHub to allow the users to maintain their version control in GitHub. This is a missing functionality.
• As pipelines become complex, it's difficult to have all the snaps stitched together - just like to see it done differently.
• They do not have a way to start/stop a preview. This is hard to use, especially if you have to stop an accidental preview invocation.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

This has been hands down the BEST software company I have ever used and dealt with. I am a 25 year IT veteran at this college. They go above and beyond in soliciting our feedback/input and proactively follow up about bugs, issues, etc. I have given multiple potential clients my thoughts and after seeing the SL demo they all sign up. I appreciate their support model, it's REFRESHING!

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Very easy to implement and use.

It is very powerful but has a steep learning curve

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

They can be prompt but they have not been as useful as I've wanted. We had a bug that affected many of our customers through an API connection between SnapLogic and our platform. Eventually they were able to figure it out, but it took a long time of negotiating between our engineering team and theirs. Additionally, we installed the SnapLogic groundplex for our customers and we've run into a bunch of problems of connectivity. If SnapLogic offered to be on those calls with our clients to troubleshoot how to fix these problems, I would give them a better grade here.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

The groundplex in our VPC is very nice for security reasons and the SnapLogic team was extremely helpful during our implementation

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We opted for SnapLogic due its ease of use and the flexibility it offers, it was the platform that was strongest in both application integration and data integration and both were use cases we wanted to be able to cover.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Independently Invited by TrustRadius

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• We have cut development time down by at least 70%
• The software was more on the expensive side at renewal which required some further approvals to be sought for the spend
• More developers are able to build and use Snaplogic pipelines in their projects

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info