Coveo Relevance Cloud vs. Webtrends Optimize

Coveo Relevance Cloud is a great solution to implement into Salesforce to provide Knowledge-Centered Support, Enhancements to a Customer Community, to provide sales aids, or to complement your customized app in Salesforce.

Incentivized

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.

Incentivized

• Coveo is fast, search results come up quick (though it's not always great).
• Not much complexity to run.
• Coveo is implemented within our portal and doesn't require extra steps to use it.

Incentivized

• Intuitive test set-up makes for a low learning curve.
• Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
• Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

• It would be great if Coveo 6 allowed you to rebuild indexes from a certain subtree instead of needing to rebuild the entire tree to see changes. This functionality was added in Coveo 7 and is very useful.
• In Coveo 6, integration with Sitecore is more difficult than one would expect. This integration is much improved in Coveo 7.
• I have seen cases where an exception thrown when crawling a specific document will cause the indexing to stop completely. I believe this only happens in implementations using custom faceting but it could be handled more efficiently if the trouble document was skipped and the indexing could continue.
• Relevancy ranking editor is good but not as powerful as GSA. GSA offers a self-learning scorer which automatically analyzes user behavior and the specific links that users click on for specific queries to fine tune relevance and scoring.
• We've ran into issues on multiple clients with Sitecore items being indexed multiple times in Sitecore 7 and Coveo 7. The fix Coveo suggested was to upgrade our Sitecore version and Coveo but unfortunately this didn't resolve our issue. After months of testing we were finally able to resolve this by implementing our own CoveoItemCrawler to get around the issue (based on https://developers.coveo.com/display/public/SC201404/Items+in+the+Same+Language+Gets+Indexed+Multiple+Times;jsessionid=3C1A2AE33540E0A0B8BB52BA3A64AF70).
• Integration with RabbitMQ in Coveo 7 seems error prone. We often see the error "The AMQP operation was interrupted" and on occasion, need to restart the Coveo service to get this operating again. In some extreme cases, we have also had to restart the server because of issues when attempting to restart the Coveo service.

Incentivized

• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Incentivized

This question is not applicable to me

Incentivized

Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.

Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.

zero complaints. I'm not aware of it ever failing.

Zero complaints. It seemed to do its job quickly and accurately.

The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.

Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

Implementation was pretty straightforward

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources

• Quick to find things in a massive database when needed.
• Results need to be more concise - sometimes we spend more time looking for the right file than if we were to just search amongst our own networks instead.
• Coveo is not always the most useful but does its job when general information is needed.

Incentivized

• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.