Creatio vs. Metadata.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Creatio
Score 9.1 out of 10
N/A
Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom. The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals and marketplace add-ons.
$25
per month per user
Metadata.io
Score 8.1 out of 10
N/A
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
$24,000
per year
Pricing
CreatioMetadata.io
Editions & Modules
Growth
$25
per month per user
Growth + CRM (Marketing/Sales/Service)
$40
per month per user
Enterprise
$55
per month per user
Enterprise
$55
per month per user
Enterprise + CRM (Marketing/Sales/Service)
$70
per month per user
Enterprise + CRM (Marketing/Sales/Service)
$70
per month per user
Unlimited
$85
per month per user
Unlimited
$85
per month per user
Unlimited + CRM (Marketing/Sales/Service)
$100
per month per user
Unlimited + CRM (Marketing/Sales/Service)
$100
per month per user
MetaMatch
$295
per month per installation
Web Personalization
$24,000
per year
Audience Targeting
$24,000
per year
Metadata Base Platform
$60,000
per year
Offerings
Pricing Offerings
CreatioMetadata.io
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$2,500 one-time fee per installation
Additional Details
More Pricing Information
Community Pulse
CreatioMetadata.io
Top Pros
Top Cons
Features
CreatioMetadata.io
Low-Code Development
Comparison of Low-Code Development features of Product A and Product B
Creatio
8.9
35 Ratings
3% above category average
Metadata.io
-
Ratings
Visual Modeling9.032 Ratings00 Ratings
Drag-and-drop Interfaces9.434 Ratings00 Ratings
Platform Security8.633 Ratings00 Ratings
Platform User Management8.635 Ratings00 Ratings
Reusability8.633 Ratings00 Ratings
Platform Scalability9.034 Ratings00 Ratings
Best Alternatives
CreatioMetadata.io
Small Businesses
Jotform
Jotform
Score 8.7 out of 10
Sitecore Send
Sitecore Send
Score 9.9 out of 10
Medium-sized Companies
Quixy
Quixy
Score 9.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Quickbase
Quickbase
Score 9.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CreatioMetadata.io
Likelihood to Recommend
9.4
(57 ratings)
7.9
(21 ratings)
Likelihood to Renew
9.6
(4 ratings)
-
(0 ratings)
Usability
9.0
(38 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
9.7
(38 ratings)
10.0
(1 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
7.6
(2 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
7.8
(15 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
CreatioMetadata.io
Likelihood to Recommend
Creatio
Changing CRMs can be a very daunting proposition. Creatio's Support and Customer Success teams have been nothing short of fantastic as we recently navigated this change. The regular check-ins helped ensure we had the tools we needed to be successful. I do not have any programming background or experience. Creatio's low-code design has allowed me to implement the majority of changes very easily without additional third-party consultants. Some of the resource documents have not been updated to current versions of the software and/or would benefit from 'How to' videos for the novice user/administrator.
Read full review
Metadata, Inc
Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
Read full review
Pros
Creatio
  • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
  • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
  • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
Read full review
Metadata, Inc
  • Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
  • Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
  • Attribution: see influenced & triggered opportunities/CW deals
  • Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
Read full review
Cons
Creatio
  • More rapid availability of updated documentation as they move forward into the Quantum release and beyond
  • Better out of the box support for SAS and Service Companies in general
  • Would like to see some no-code options for fine tuning CSS on Freedom UI pages
Read full review
Metadata, Inc
  • If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
  • Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
  • Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
  • Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
  • Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.
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Likelihood to Renew
Creatio
We have always used a CRM and Creatio has proven to be much more effective in meeting our needs than our previous provider. Its customizability will allow us to adapt this product as our business may change in the future.
Read full review
Metadata, Inc
No answers on this topic
Usability
Creatio
Because it is so easy to use and navigate through - even the most technophobic people in our company are using it on a regular basis. It is easy to change around and switch through different sections and keep neat and tidy.
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Metadata, Inc
No answers on this topic
Reliability and Availability
Creatio
Other than the daily maintenance window where the server may be inaccessible for a few minutes, there have been no issues with accessing our Creatio site. The daily maintenance window is outside normal business hours so it does not affect our Users - just myself when I am looking to implement changes.
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Metadata, Inc
No answers on this topic
Performance
Creatio
Some Users have reported slow responses from the server at times which seems to be localized. Users are based across four different time zones and the issue is intermittent.
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Metadata, Inc
No answers on this topic
Support Rating
Creatio
The people at the Creatio offices world wide are very friendly, patience and always happy to help. I have a huge respect for them, especially the people that were based in the Ukraine. Still in these strange times they always keep the focus on the customer, where we would have totaly understanded it if it was any different. So huge compliments to the whole team, keep up the energy and the good work
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Metadata, Inc
Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
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Online Training
Creatio
Most of the roadblocks to learning were not discovered until the users were actually in the system using it on a day to day basis. Our Customer Success Manager has offered to setup additional training sessions as needed to close the gaps in our learning. Some areas which required some additional training are setting up filters, dashboards, and generating reports.
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Metadata, Inc
No answers on this topic
Implementation Rating
Creatio
The project manager for our implementation was great to work with and took the time to understand our business. We felt very comfortable going into the project with a reasonable scope of work to provide us with a functional version of Creatio to meet our needs. Unfortunately, we came across multiple challenges with this partner in their deliverables and timelines. Thankfully Creatio was able to provide support resources to ensure we were able to launch. We have since changed partners for our third-party support.
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Metadata, Inc
No answers on this topic
Alternatives Considered
Creatio
The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far outweighed the ROI. These are all things Creatio offers, out-of-the-box.
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Metadata, Inc
We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
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Scalability
Creatio
I can see the promise of how it can be customized to other aspects of our business.
Read full review
Metadata, Inc
No answers on this topic
Return on Investment
Creatio
  • Communication between sales representatives, vendors, and customers helps improve sales.
  • Automating the sales process has allowed us to land more deals via opportunity management tools.
  • No coding or manual sales processes are involved, hence we make zero errors when enhancing sales procedures.
Read full review
Metadata, Inc
  • Huge decrease in CPLs, CPMQL and Cost Per Opportunity
  • Big improvement in MQL to SQL rates
  • 90%+ of our leads from paid social now have valid business emails, before it was like 30%
  • Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
Read full review
ScreenShots

Creatio Screenshots

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Metadata.io Screenshots

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