Creatio vs Veeva CRM | TrustRadius

Likelihood to Recommend

If you have an in-house expert, then this product, due to its customization abilities, is a great choice for a CRM. However, due to Creatio's low-code approach, there are areas where end-users can make their own changes and customizations without the need for a developer. One such case is building out team dashboards for real-time reporting.

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Carl Moore

CRM Administrator

USEAFinancial Services, 11-50 employees

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Good for larger teams with a lot of activities and therefore a good justification for the investment. Great for 'as above' + the companies looking to integrate Veeva CRM with other Veeva offerings, such as Align, Inslight, Zinc/PromoMats etc. Not so great for smaller organisations or those with more slightly more restricting budgets.

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Verified User

Partner in Information Technology

Pharmaceuticals Company, 51-200 employees

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Feature Rating Comparison

Creatio

Veeva CRM

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

Creatio

Veeva CRM

Case management

Call center management

Help desk management

Creatio

Veeva CRM

Lead management

Email marketing

Creatio

Marketing automation

Creatio

Veeva CRM

Mobile access

Pros

Customization: We have heavily customized the system. Creatio has been excellent in helping build requirements & see these through to implementation.
The system is really easy to use. Users pick it up & love it immediately.
Support is superb: If we have any issues or want to change the system at all, the team is always there helping by being fast, efficient & friendly
Cost: Definitely competitive.

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Will Ludgate

Business/Systems Analyst (contract)

OKI Europe LtdPrinting, 201-500 employees

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Easily accessible with any devices such as ipads, iphones and desktop
Data mining - system provides insightful information to users which are targeted for each customer
Increases productivity of field staffs

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Verified User

Contributor in Marketing

Pharmaceuticals Company, 1001-5000 employees

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Cons

Having more marketplace solutions that add to the system’s functionality would be great.
We look forward to further enhancements in ML (even though Creatio already has some AI-powered solutions in place).
We would also like to see some improvements to the customer portal.

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Tatyana Yaroshenko

Chief Marketing Officer

Be TechInformation Technology & Services, 11-50 employees

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Configuration flexibility specific to Medical continues to be a challenge to differentiate from Commercial
Standardization of permissions and customization across teams
Pricing

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Verified User

Program Manager in Information Technology

Pharmaceuticals Company, 11-50 employees

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Alternatives Considered

The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.

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Vladlen Manastiretskiy

System Manager

National Property RescueReal Estate, 11-50 employees

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As Veeva CRM is built on Salesforce' platform, both solutions have rather similar look, feel and offered set of functionalities. Veeva CRM is geared up specifically for the pharmaceutical industry - to my understanding, there is an agreement between the companies, preventing Salesforce.com from stepping into the pharma market. So if you are familiar with the Salesforce.com experience - from the solution to their implementation, training and support approaches - you can expect similar from Veeva (CRM).

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Verified User

Partner in Information Technology

Pharmaceuticals Company, 51-200 employees

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Return on Investment

bpm'online is a bit pricey, so utilizing it in place of other tools to help on your ROI is important.
Users are seeing the value of a consolidated information source and buy-in is quicker than it was with Salesforce or GoldMine.
The automation of internal notifications when particular fields are marked has increased productivity and decreased human error overall.

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Kenneth Harrington-Colon

Internal Systems Specialist

Creative Business Resources (CBR)Human Resources, 11-50 employees

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The system has allowed our field staff to be more efficient
Target marketing based on the data analytics

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Verified User

Contributor in Marketing

Pharmaceuticals Company, 1001-5000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

$3,000*

* Per installation

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

Rating Summary

Creatio

Veeva CRM

Likelihood to Recommend

Creatio

Veeva CRM

Feature Rating Comparison

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

Case management

Call center management

Help desk management

Lead management

Email marketing

Task management

Billing and invoicing management

Reporting

Forecasting

Pipeline visualization

Customizable reports

Custom fields

Custom objects

Scripting environment

API for custom integration

Single sign-on capability

Role-based user permissions

Social data

Social engagement

Marketing automation

Mobile access

Pros

Creatio

Veeva CRM

Cons

Creatio

Veeva CRM

Alternatives Considered

Creatio

Veeva CRM

Return on Investment

Creatio

Veeva CRM

Screenshots

Creatio

Veeva CRM

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison