What users are saying about
25 Ratings
13 Ratings
25 Ratings
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Score 9.4 out of 100
13 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Creatio

If you have an in-house expert, then this product, due to its customization abilities, is a great choice for a CRM. However, due to Creatio's low-code approach, there are areas where end-users can make their own changes and customizations without the need for a developer. One such case is building out team dashboards for real-time reporting.
Carl Moore | TrustRadius Reviewer

Veeva CRM

Good for larger teams with a lot of activities and therefore a good justification for the investment. Great for 'as above' + the companies looking to integrate Veeva CRM with other Veeva offerings, such as Align, Inslight, Zinc/PromoMats etc. Not so great for smaller organisations or those with more slightly more restricting budgets.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Creatio
9.5
Veeva CRM
7.6
Customer data management / contact management
Creatio
9.9
Veeva CRM
8.0
Workflow management
Creatio
9.6
Veeva CRM
8.1
Territory management
Creatio
9.1
Veeva CRM
7.1
Opportunity management
Creatio
9.7
Veeva CRM
8.0
Integration with email client (e.g., Outlook or Gmail)
Creatio
9.4
Veeva CRM
7.6
Contract management
Creatio
9.5
Veeva CRM
7.1
Quote & order management
Creatio
10.0
Veeva CRM
6.1
Interaction tracking
Creatio
9.2
Veeva CRM
8.3
Channel / partner relationship management
Creatio
9.4
Veeva CRM
8.0

Customer Service & Support

Creatio
9.1
Veeva CRM
8.0
Case management
Creatio
9.7
Veeva CRM
8.0
Call center management
Creatio
8.5
Veeva CRM
8.0
Help desk management
Creatio
9.1
Veeva CRM
8.0

Marketing Automation

Creatio
9.6
Veeva CRM
7.1
Lead management
Creatio
9.6
Veeva CRM
7.0
Email marketing
Creatio
9.5
Veeva CRM
7.1

CRM Project Management

Creatio
9.0
Veeva CRM
7.5
Task management
Creatio
9.4
Veeva CRM
8.0
Billing and invoicing management
Creatio
8.2
Veeva CRM
7.6
Reporting
Creatio
9.5
Veeva CRM
6.9

CRM Reporting & Analytics

Creatio
9.5
Veeva CRM
6.4
Forecasting
Creatio
9.4
Veeva CRM
6.1
Pipeline visualization
Creatio
9.4
Veeva CRM
7.7
Customizable reports
Creatio
9.5
Veeva CRM
5.4

Customization

Creatio
9.9
Veeva CRM
7.4
Custom fields
Creatio
9.9
Veeva CRM
7.2
Custom objects
Creatio
9.9
Veeva CRM
7.2
Scripting environment
Creatio
10.0
Veeva CRM
7.3
API for custom integration
Creatio
9.8
Veeva CRM
7.9

Security

Creatio
9.2
Veeva CRM
9.0
Single sign-on capability
Creatio
9.1
Veeva CRM
9.0
Role-based user permissions
Creatio
9.2
Veeva CRM
9.0

Social CRM

Creatio
9.4
Veeva CRM
8.5
Social data
Creatio
9.2
Veeva CRM
8.0
Social engagement
Creatio
9.7
Veeva CRM
9.0

Integrations with 3rd-party Software

Creatio
8.4
Veeva CRM
9.0
Marketing automation
Creatio
8.4
Veeva CRM
9.0

Platform

Creatio
9.0
Veeva CRM
9.2
Mobile access
Creatio
9.0
Veeva CRM
9.2

Pros

Creatio

  • Customization: We have heavily customized the system. Creatio has been excellent in helping build requirements & see these through to implementation.
  • The system is really easy to use. Users pick it up & love it immediately.
  • Support is superb: If we have any issues or want to change the system at all, the team is always there helping by being fast, efficient & friendly
  • Cost: Definitely competitive.
Will Ludgate | TrustRadius Reviewer

Veeva CRM

  • Easily accessible with any devices such as ipads, iphones and desktop
  • Data mining - system provides insightful information to users which are targeted for each customer
  • Increases productivity of field staffs
Anonymous | TrustRadius Reviewer

Cons

Creatio

  • Having more marketplace solutions that add to the system’s functionality would be great.
  • We look forward to further enhancements in ML (even though Creatio already has some AI-powered solutions in place).
  • We would also like to see some improvements to the customer portal.
Tatyana Yaroshenko | TrustRadius Reviewer

Veeva CRM

  • Configuration flexibility specific to Medical continues to be a challenge to differentiate from Commercial
  • Standardization of permissions and customization across teams
  • Pricing
Anonymous | TrustRadius Reviewer

Alternatives Considered

Creatio

The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Vladlen Manastiretskiy | TrustRadius Reviewer

Veeva CRM

As Veeva CRM is built on Salesforce' platform, both solutions have rather similar look, feel and offered set of functionalities. Veeva CRM is geared up specifically for the pharmaceutical industry - to my understanding, there is an agreement between the companies, preventing Salesforce.com from stepping into the pharma market. So if you are familiar with the Salesforce.com experience - from the solution to their implementation, training and support approaches - you can expect similar from Veeva (CRM).
Anonymous | TrustRadius Reviewer

Return on Investment

Creatio

  • bpm'online is a bit pricey, so utilizing it in place of other tools to help on your ROI is important.
  • Users are seeing the value of a consolidated information source and buy-in is quicker than it was with Salesforce or GoldMine.
  • The automation of internal notifications when particular fields are marked has increased productivity and decreased human error overall.
Kenneth Harrington-Colon | TrustRadius Reviewer

Veeva CRM

  • The system has allowed our field staff to be more efficient
  • Target marketing based on the data analytics
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Creatio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
$3,000*

* Per installation

Veeva CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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