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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Growth

    Score8 out of 10
    N/ACriteo Commerce Growth is a performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on Criteo's commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With cross-channel activation, deep commerce insights, and…N/A

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    Criteo Commerce GrowthOrtto
    Editions & Modules
    No answers on this topic
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    Criteo Commerce GrowthOrtto
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsCriteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    Criteo Commerce GrowthOrtto
    Considered Both Products
    Criteo
    No answer on this topic
    Ortto
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    12 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    80%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    Criteo Commerce GrowthOrtto
    Ad Network Integration
    Comparison of Ad Network Integration features of Criteo Commerce Growth and Ortto
    Feature
    Criteo Commerce Growth
    6.0
    27 Ratings
    20% below category average
    Ortto
    -
    Ratings
    Data Transfer2.926 Ratings00 Ratings
    DSP integration9.220 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Criteo Commerce Growth and Ortto
    Feature
    Criteo Commerce Growth
    7.5
    57 Ratings
    5% below category average
    Ortto
    -
    Ratings
    Ad campaign creation7.354 Ratings00 Ratings
    Ad deployment5.653 Ratings00 Ratings
    Display advertising8.955 Ratings00 Ratings
    Ad display and retargeting segmentation8.350 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Criteo Commerce Growth and Ortto
    Feature
    Criteo Commerce Growth
    7.2
    57 Ratings
    7% below category average
    Ortto
    -
    Ratings
    Ad dashboards8.656 Ratings00 Ratings
    Ad performance reports8.656 Ratings00 Ratings
    Ad conversion tracking4.953 Ratings00 Ratings
    Ad attribution reporting6.614 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization6.83 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Criteo Commerce Growth and Ortto
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Ortto
    9.0
    11 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings8.911 Ratings
    Dynamic content00 Ratings8.98 Ratings
    Ability to test dynamic content00 Ratings8.98 Ratings
    A/B testing00 Ratings8.98 Ratings
    Mobile optimization00 Ratings8.910 Ratings
    Email deliverability reporting00 Ratings9.911 Ratings
    List management00 Ratings8.911 Ratings
    Triggered drip sequences00 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Criteo Commerce Growth and Ortto
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Ortto
    9.2
    11 Ratings
    15% above category average
    Lead nurturing automation00 Ratings9.911 Ratings
    Data quality management00 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Criteo Commerce Growth and Ortto
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    16% above category average
    Event/webinar marketing00 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Criteo Commerce Growth and Ortto
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Ortto
    8.9
    8 Ratings
    16% above category average
    Social profile integration00 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Criteo Commerce Growth and Ortto
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Ortto
    8.9
    12 Ratings
    17% above category average
    Dashboards00 Ratings8.912 Ratings
    Standard reports00 Ratings8.912 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Criteo Commerce Growth and Ortto
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    15% above category average
    API00 Ratings8.98 Ratings
    Customizability00 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    Best Alternatives
    Criteo Commerce GrowthOrtto
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Magnite
    Score8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score7.8 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Criteo Commerce GrowthOrtto
    Likelihood to Recommend
    8.4
    (58 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.4
    (12 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (12 ratings)
    -
    (0 ratings)
    User Testimonials
    Criteo Commerce GrowthOrtto
    Likelihood to Recommend
    Criteo
    Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
    Incentivized
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    Criteo
    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Incentivized
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    Criteo
    • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
    • I wish there were more targeting features other than retargeting. Would love to target based on interests.
    • Video features are limited. Would love to see new products here.
    Incentivized
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Likelihood to Renew
    Criteo
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Usability
    Criteo
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Support Rating
    Criteo
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Alternatives Considered
    Criteo
    Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
    Incentivized
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Return on Investment
    Criteo
    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Incentivized
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    Criteo Commerce Growth Screenshots

    Screenshot of where to select a campaign type.Screenshot of the interface to manage ad sets.Screenshot of where to choose display or video.Screenshot of where to configure a plan and run a forecast.Screenshot of the interface to create a custom report.Screenshot of Criteo powered audiences.

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.