What users are saying about
16 Ratings
35 Ratings
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Score 9.2 out of 100
16 Ratings
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Score 8 out of 100

Likelihood to Recommend

Critical Mention

Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Tom McGuire | TrustRadius Reviewer

Simplify360

To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered
Nishad Ramachandran | TrustRadius Reviewer

Pros

Critical Mention

  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
Anonymous | TrustRadius Reviewer

Simplify360

  • BeFirst publishes to multiple social channels for clients. The publishing module makes publishing very easy and effective.
  • Workflow allows our team to handle customer service requests and brand management issues very quickly to maintain a company's reputation.
  • The ease of set up in the listening module, makes brand reputation very effective.
  • The platform does offer platform provide sentiment analysis, and it works great. The team has found that is very easy to keep up conversations and answer customer for clients or forward the infomation to said client.
Tom Ski (Social Media Marketing  Specialist) | TrustRadius Reviewer

Cons

Critical Mention

  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Jerry Kambic | TrustRadius Reviewer

Simplify360

  • I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.
Sneh Sharma | TrustRadius Reviewer

Likelihood to Renew

Critical Mention

Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Anonymous | TrustRadius Reviewer

Simplify360

Simplify360 8.8
Based on 6 answers
We have a great relationship with the Simplify team and anyone in our team is able to reach out to them and get answers to questions is a wonderful benefit of working with them. Also we have collaborated with the team to enhance the product, which again is a very welcome gesture from a company that sells a product that helps enterprises listen in to people and support them.
Nishad Ramachandran | TrustRadius Reviewer

Usability

Critical Mention

Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Lyla Shaibi | TrustRadius Reviewer

Simplify360

No score
No answers yet
No answers on this topic

Support Rating

Critical Mention

Critical Mention 5.0
Based on 3 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Jerry Kambic | TrustRadius Reviewer

Simplify360

Simplify360 9.1
Based on 2 answers
No answer on this topic is available.

Implementation Rating

Critical Mention

Critical Mention 10.0
Based on 1 answer
Critical Mention implementation was easy and fast. Their support and training were awesome.
Jerry Kambic | TrustRadius Reviewer

Simplify360

No score
No answers yet
No answers on this topic

Alternatives Considered

Critical Mention

Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
Anonymous | TrustRadius Reviewer

Simplify360

In side by side analysis, Simplify 360 was much easier to set up teams, work flow and the brand monitoring was quite a bit more accurate
Tom Ski (Social Media Marketing  Specialist) | TrustRadius Reviewer

Return on Investment

Critical Mention

  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Keith Wald | TrustRadius Reviewer

Simplify360

  • Reduction of weekly and monthly report building time by over 70%
  • Lead generation increased by over 30%.
  • Online brand negativity neutralized by over 80%.
Anonymous | TrustRadius Reviewer

Pricing Details

Critical Mention

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Simplify360

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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