Critical Mention vs. Simplify360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Critical Mention
Score 7.1 out of 10
N/A
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.N/A
Simplify360
Score 7.8 out of 10
N/A
Simplify360 is a Social Business Intelligence company headquartered in Carrollton, Texas with global clients & operations. Simplify360 is an integrated enterprise solutions provider; offering Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. Simplify360 operates directly or through partners in the US, Malaysia, Korea, Brazil and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.N/A
Pricing
Critical MentionSimplify360
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Critical MentionSimplify360
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
User Ratings
Critical MentionSimplify360
Likelihood to Recommend
6.8
(21 ratings)
8.9
(6 ratings)
Likelihood to Renew
10.0
(7 ratings)
8.8
(6 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Availability
8.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
9.1
(2 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
Critical MentionSimplify360
Likelihood to Recommend
Critical Mention
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
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Simplify360
To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered
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Pros
Critical Mention
  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
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Simplify360
  • BeFirst publishes to multiple social channels for clients. The publishing module makes publishing very easy and effective.
  • Workflow allows our team to handle customer service requests and brand management issues very quickly to maintain a company's reputation.
  • The ease of set up in the listening module, makes brand reputation very effective.
  • The platform does offer platform provide sentiment analysis, and it works great. The team has found that is very easy to keep up conversations and answer customer for clients or forward the infomation to said client.
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Cons
Critical Mention
  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
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Simplify360
  • I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.
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Likelihood to Renew
Critical Mention
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
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Simplify360
We have a great relationship with the Simplify team and anyone in our team is able to reach out to them and get answers to questions is a wonderful benefit of working with them. Also we have collaborated with the team to enhance the product, which again is a very welcome gesture from a company that sells a product that helps enterprises listen in to people and support them.
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Usability
Critical Mention
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
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Simplify360
No answers on this topic
Support Rating
Critical Mention
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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Simplify360
No answers on this topic
Implementation Rating
Critical Mention
Critical Mention implementation was easy and fast. Their support and training were awesome.
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Simplify360
No answers on this topic
Alternatives Considered
Critical Mention
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
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Simplify360
In side by side analysis, Simplify 360 was much easier to set up teams, work flow and the brand monitoring was quite a bit more accurate
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Return on Investment
Critical Mention
  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
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Simplify360
  • Reduction of weekly and monthly report building time by over 70%
  • Lead generation increased by over 30%.
  • Online brand negativity neutralized by over 80%.
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