Critical Mention vs. Yext

Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.

Incentivized

We have multiple branch locations throughout our market area. It's very challenging to manage the web listings for each location, with a large volume of listings across numerous platforms for each of those locations. Yext significantly reduces the workload by allowing me to make a single update and Yext automatically pushes the notifications across the other platforms

Incentivized

• Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
• The ability to create tailored clips of each mention and quickly share them is unparalleled.
• The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.

Incentivized

• Yext is very, very user-friendly and easy to use.
• Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
• Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.

Incentivized

• I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
• One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
• Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.

Incentivized

• Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
• Annual contracts limit flexibility for smaller companies
• The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation

Incentivized

I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective

Incentivized

It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips

Incentivized

Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy

Incentivized

Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.

Incentivized

Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.

Incentivized

Critical Mention implementation was easy and fast. Their support and training were awesome.

Incentivized

Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to

Incentivized

We initially chose Yext because it provided the greatest control for our multiple listings. Plus, it had access to the most publishers. However, when evaluating Synup we were very impressed. You would not go wrong to choose either!

Incentivized

• Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
• One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
• Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.

Incentivized

• Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
• Yext saves me hours of legwork to manage numerous web listing platforms individually.

Incentivized