Culture Amp vs Medallia

• The Culture Amp support team is unparalleled. They offer live chat support as well as office hours that you can attend for help on anything from technical issues to the best way to phrase a survey question. They are always willing to help and are experts in their field.
• The report pages are very detailed and it's easy to view the data in a lot of different ways. This helps with more insightful analysis.
• I love that you can benchmark your survey results to your industry/region; it helps a lot to give context to your results.

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• Integration with Salesforce: Medallia can be fully integrated with Salesforce or other CRM systems with all the data in both places and Account Managers/Sales, CSM's, Support, Onboarding, executives, etc., never have to leave SF and they have a Dashboard in SF tailored to their role. All data is available in real-time.
• Closed loop: Great closed-loop where alerts are sent out to the right person in real time if there is a detractor or dissatisfied customer. This means you can contact the customer within 24 hours, which wows your customers and makes it easy to move to customers from a Detractor to a Promoter.
• Actionable insights: Medallia has amazing dashboards, that give you the data you need along with text analytics to make changes based on your customer needs, pain points and trends. It gives you all the tools you need to take the right actions to improve you customer experience and the bottom-line.

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• They recently launched a text analytics feature but I think it still needs some work. I don't find the attributes of sentiment to comments to make complete sense. Text analytics are also not yet available for export so it makes it very difficult to share with others in presentations and reports outside of the system.
• Currently they don't have the ability to set an automated file with and connect with an HRIS (at least not with Ultimate) so every time you want to refresh your users you have to upload a new file feed manually (which is pretty simple, it is just impossible to set the refresh on autopilot).

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• Our service model does not provide any ownership over the platform. We have to engage our Medallia Project Team to build surveys, troubleshoot issues, make changes to surveys, reports, and dashboards, resulting in long turnaround times and inefficiency.
• Medallia charges for both "units" and users. "Units" are defined as named individuals in surveys, but don't have log-in privileges. In our case, they are customer service agents or business consultants that engaged with the client but are not part of our closed-loop case management process or access to the platform.

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• We use culture amp to measure engagement levels surrounding certain "standard" questions we ask on a recurring basis. this gives us a viable way to measure how we are doing overall in certain areas that are important to us.
• The Diversity survey helped us pinpoint some areas were we could work on improving. This came out in comments from several users.
• We have to keep in mind that comments are important, but sometimes it is just one person who is upset about one thing that does not affect anyone else. We must keep that in mind and set those aside. It is easy to get caught up in some of those comments.

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• You have full visibility into what your customers are thinking on a wide spectrum, allowing you to get out of specific anecdotes and really determine your strengths and weaknesses.
• You'll be able to make your customers feel more valued in asking for their feedback in improving, adding another layer of positive to the customer experience.
• Medallia will help your employees learn what they're doing well and where they can get better, automatically helping to keep all of your employees continuously improve.

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