Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to:
Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Optimizely Content Management System
Score8.4 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.
N/A
Pricing
Curata
Optimizely Content Management System
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
No answers on this topic
Offerings
Pricing Offerings
Curata
Optimizely Content Management System
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Required
Additional Details
We have 2 solutions:
- Curata CCS content curation software
- Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
Structured Data/MicroData - maybe it's our install, but this seems to be missing
Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
