What users are saying about
13 Ratings
Top Rated
425 Ratings
13 Ratings
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Score 9.4 out of 100
Top Rated
425 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Outreach

It is best for people who send a lot of outbound emails and need reporting and feedback as to the success of their campaigns and/or emails. It is great for teams or people who are client or prospect facing. When I am sending an email to a client regarding on-boarding and I need to schedule a call with them, it's super helpful to know if they actually received my email and if they then read it. After that, it's more of a puzzle of trying to figure out how I can get them to respond to my email and trying to master what works the best for my emails whether that be a subject line, etc...
Jordan Chen | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Outreach
WYSIWYG email editor
Customer.io
6.8
Outreach
Dynamic content
Customer.io
8.4
Outreach
Ability to test dynamic content
Customer.io
8.4
Outreach
A/B testing
Customer.io
7.7
Outreach
Mobile optimization
Customer.io
10.0
Outreach
Email deliverability reporting
Customer.io
8.0
Outreach
List management
Customer.io
10.0
Outreach
Triggered drip sequences
Customer.io
9.6
Outreach

Reporting & Analytics

Customer.io
6.0
Outreach
Dashboards
Customer.io
5.7
Outreach
Standard reports
Customer.io
5.2
Outreach
Custom reports
Customer.io
7.0
Outreach

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Outreach

  • Outreach integrates well with Domo, which allows us to put together comprehensive reports pulling data from both Salesforce and Outreach.
  • Outreach does a great job of supporting you, by offering a responsive CSM and support team to troubleshoot issues.
  • It doesn't take too much time to onboard new users in the basic functionality of the tool.
Arick Christopher | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Outreach

  • I would love a small pop-up window to show when emails are opened.
  • It would be awesome to be able to grab open time slots from the calendar & incorporate them into a sequence for prospects to choose & auto update the calendar.
Andrea Kamp | TrustRadius Reviewer

Likelihood to Renew

Customer.io

No score
No answers yet
No answers on this topic

Outreach

Outreach 9.1
Based on 4 answers
Outreach has become the main platform for our SDRs. I haven't found a better alternative yet.
Kiyoshi Kidd | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

Outreach

Outreach 9.2
Based on 134 answers
Outreach is a tool that users need to be hands-on with Day 1, a simple coaching session can be effective to get started. However, in my personal experiences my effectiveness has increased tremendously the more digging I do on my own. The Outreach support team is easy to reach and often gets back to you the same day, so learning on your own is fairly easy.
Vladimir Dichter | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

Outreach

Outreach 9.2
Based on 2 answers
I feel like Outreach support reps provide better support about Salesforce than Salesforce does itself - we may have a better support package for Outreach than we do Salesforce, though. The support team at Outreach is also extremely available and conscious of our interests and use cases. We also still have regular Skype calls set up with Outreach and it is more personable than simply speaking on the phone - although we have texted our support reps at Outreach before for immediate responses!
Alexandra Gold | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Outreach

Outreach has so many more features than I was ever able to find when using Yesware. The support team is an even keel and I was able to do similar things but with less automation. Storing and creating templates and snippets in Yesware was easier and it integrated more thoroughly with Gmail
Kristin Garrett | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Outreach

  • Our organization has seen a great ROI from this tool due most in part of the visibility it gives our leaders to view the number of outputs (e.g. Calls, Emails, etc.).
  • There is a fast ramping period with Outreach, so new users are able to get up and going right away and start utilizing it.
  • Some onboarding videos from Outreach to walk a new user through the ins-and-outs of the tool if they haven't used them would be really nice because management in a high growth company isn't always available for little questions throughout a day.
Carson Christensen | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Outreach

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Customer.io
9.2
Outreach
8.2

Likelihood to Renew

Customer.io
Outreach
9.1

Usability

Customer.io
Outreach
9.2

Support Rating

Customer.io
Outreach
9.2

Implementation Rating

Customer.io
Outreach
9.1

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