Customer.io vs. Outreach

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Customer.io
Score 8.5 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Outreach
Score 8.2 out of 10
N/A
Outreach is a sales execution platform that helps market-facing teams create and predictably close more pipeline. From prospecting to deal management to forecasting, Outreach leverages automation and artificial intelligence to help revenue leaders increase the efficiency and effectiveness of go-to-market activities and personnel across the revenue cycle. Outreach offers sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. The software…N/A
Pricing
Customer.ioOutreach
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Customer.ioOutreach
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
Customer.ioOutreach
Top Pros
Top Cons
Best Alternatives
Customer.ioOutreach
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All AlternativesView all alternativesView all alternatives
User Ratings
Customer.ioOutreach
Likelihood to Recommend
9.8
(8 ratings)
8.1
(202 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(5 ratings)
Usability
-
(0 ratings)
9.2
(149 ratings)
Support Rating
-
(0 ratings)
2.1
(20 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.0
(2 ratings)
User Testimonials
Customer.ioOutreach
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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Outreach
Outreach is well suited for teams that need to do cold outbound to prospects. It's easy enough to create sequences that will use a variety of touchpoints (email, inMail, call, etc...). It's also easy to share sequences with team members to collaborate and the very best messaging. Outreach's integration over Salesforce and Gmail is also invaluable, without it each team member would probably spend hours per week clicking between tabs just to get to prospect information On the other hand, Outreach is not the best to help you create content, as of this writing there is no AI support. It is also worth noting that Outreach's permission structure can create a lot of confusion for team members and that untangling errors at times can become complex
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Pros
Customer.io
  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
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Outreach
  • Organization - I know when to make calls/emails/LinkedIn connections without having to overthink anything.
  • Alignment - the colleagues I work with on my accounts can keep tabs on my activity so there is no redundancy or overcommunication.
  • Ease of use - all my contacts are in one place, and sending automated emails I have built in my sequences give me so much time back in my day.
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Cons
Customer.io
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
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Outreach
  • Customer Service - zero support for small - medium businesses.
  • Billing - billing is messy, and customer service for billing questions is pretty awful (if anyone is ever available).
  • Bounce Rates - our bounce rates are through the roof when using Outreach which isn't a problem we have with HubSpot or Pardot.
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Likelihood to Renew
Customer.io
No answers on this topic
Outreach
I like Outreach, but I do wonder about new competitors that are 25-50% less expensive.
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Usability
Customer.io
No answers on this topic
Outreach
The ease of use for outreach is next to none. Everything is clearly explained, you can hop on a call with their support team whenever, and it effortlessly integrates into your computer. You can do everything you need sales related on it, and the learning curve is small. I'd recommend it as a first and last CRM.
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Support Rating
Customer.io
No answers on this topic
Outreach
The overall support of Outreach has been great. Whenever I have a problem, they were quick to fix it and typically respond within one business day. I don't typically have many requests for support because a lot of my questions can be answered through their knowledge panel. They have been fantastic to work with overall.
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Online Training
Customer.io
No answers on this topic
Outreach
Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
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Implementation Rating
Customer.io
No answers on this topic
Outreach
Although we required a special setup, the process was quick. But we paid a lot for the implementation and didn't use 33% of the hours we purchased.
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Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
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Outreach
We found that Outreach was superior to Salesloft and Gong, and a better fit for our organization for the following reasons:
  • User interface and overall experience: it's just a cleaner platform and easier to work in than the other two.
  • Feature set: the other two tools had more bells and whistles, but sometimes less is more, and the core functionality of Outreach is preferable.
  • Integration with Salesforce
  • Price
  • Customer support and training options are superior on Outreach
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Return on Investment
Customer.io
  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
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Outreach
  • The huge positive impact it had was the team not needing to spend as much time as disengaged opps as they were engaged ones. We were able to set sequences to work with them while the team could focus on generating new leads or converting Opps.
  • For an AE - post demo communication is important. With templates and snippets we could just click a few buttons and have a really nice email sent out with the relevant information and then the next several steps already planned out. This freed up time for us and even allowed us to take calls a lot sooner after demo's then before. For busy days this was very helpful.
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ScreenShots

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.

Outreach Screenshots

Screenshot of Help reps engage buyers with personalized interactions throughout their buying journey. Orchestrate all key sales activities — like emails, phone calls, social media touches — utilizing proven playbooks & messaging.Screenshot of Outreach Kaia - AI-powered virtual assistant that joins live meetings, captures real-time transcription, and delivers on-demand confidence with competitive and product details in the moment.Screenshot of Outreach Commit delivers real-time pipeline analysis and buyer engagement signals to bring science to the art of forecasting, enabling revenue leaders to go from guessing the future to changing it with recommended actions.Screenshot of Outreach Everywhere - Outreach is everywhere work happens, including Gmail and Salesforce.com.Screenshot of Outreach Success Plans provide complete visibility into a team’s deals at both a granular and big-picture level.Screenshot of Reporting - To improve results with actionable insights. Know the times, channels and sequences that reach prospects best.