DashThis vs. Roku OneView vs. TapClicks

I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis. With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access. Their API integrations are increasing all the time, and if they don't currently connect to something, request access.

Incentivized

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.

Incentivized

For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.

Incentivized

• Displaying data in a clear and aesthetically pleasing way
• Integrating with most of the systems you use on a regular basis in web design and digital marketing
• Allowing you to quickly create new charts/graphs/reports for clients

Incentivized

• The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
• The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
• The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

• Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
• Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
• Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

Incentivized

• I'm interested in implementing more tools into the system, such as Google My Business or OpenTable to truly make it a universal analytics dashboard.
• Instead of just month over month date ranges, I would also like to see a YTD date range.

Incentivized

• Website blacklisting
• Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

Incentivized

• The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
• I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
• I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.

Incentivized

It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting

TapClicks is a must have for our agency clients

Incentivized

TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.

Incentivized

I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.

Incentivized

At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.

Incentivized

Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.

Incentivized

Very simplified compared to other options. Needs to be able to tie in more conversion data.

Incentivized

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize

The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.

Incentivized

• DashThis has reduced the time I spend on reporting by about 50%
• Visualizations are simple and easy to understand -- Clients like them very much
• Reduced dependency on files as archive of all dashboards/reports are available online

Incentivized

• Provided us with accurate and timely data to provide to clients.
• Enabled us to streamline our process for running PPC ads for over 80 clients.
• Allowed us to show our ads to households across multiple devices and relevant exchanges.

Incentivized

• Greater efficiencies in providing reports to our clients
• Great reporting features to sell when we're trying to close new business as an agency
• Ability to resell and add margin to our investment
• Automated reporting for our clients which saves our team time

Incentivized