DashThis vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DashThis
Score 10.0 out of 10
N/A
DashThis is a digital marketing reporting tool with no complicated "extra" stuff. DashThis integrates with over 30+ data sources, and also has a CSV File Manager that helps users add any other data they might want to include in dashboards. According to the vendor, customer support is a top priority. DashThis provides a dedicated member of their team that makes sure users are up and running in no time, and is always available to answer questions whenever needed. Prices are…
$38
per month
Serpstat
Score 9.9 out of 10
Small Businesses (1-50 employees)
Serpstat is a search marketing platform designed to help businesses, agencies, and in-house teams improve visibility across traditional and AI-powered search. Its environment combines more than 50 tools for keyword and competitor research, rank tracking, backlink analysis, technical SEO auditing, content optimization, and market analysis. SEO and Competitor Intelligence Serpstat helps teams identify organic and paid search competitors, compare domain…
$69
per month
Pricing
DashThisSerpstat
Editions & Modules
Individual
$38.00
per month
Professional
$119.00
per month
Business
$229.00
per month
Standard
$349.00
per month
Individual
$69
per month
Team
$129
per month
Agency
$499
per month
Offerings
Pricing Offerings
DashThisSerpstat
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers. A discount is available for annual billing.
More Pricing Information
Community Pulse
DashThisSerpstat
Features
DashThisSerpstat
SEO
Comparison of SEO features of Product A and Product B
DashThis
-
Ratings
Serpstat
9.0
15 Ratings
16% above category average
Keyword analysis00 Ratings10.015 Ratings
Backlink management00 Ratings8.014 Ratings
SERP ranking tracking00 Ratings9.015 Ratings
Page grader00 Ratings10.011 Ratings
Competitive analysis00 Ratings8.015 Ratings
Site audit / diagnostics00 Ratings10.015 Ratings
Site recommendations00 Ratings8.08 Ratings
Task management00 Ratings9.04 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
DashThis
-
Ratings
Serpstat
9.6
14 Ratings
23% above category average
Local SEO00 Ratings10.012 Ratings
Social SEO00 Ratings9.57 Ratings
Mobile SEO00 Ratings9.05 Ratings
Global SEO00 Ratings10.013 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
DashThis
-
Ratings
Serpstat
10.0
13 Ratings
17% above category average
Multi-domain support00 Ratings10.013 Ratings
Integration with web analytics tools00 Ratings10.08 Ratings
Best Alternatives
DashThisSerpstat
Small Businesses
Serpstat
Serpstat
Score 9.9 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Chartbeat
Chartbeat
Score 9.2 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DashThisSerpstat
Likelihood to Recommend
9.0
(6 ratings)
10.0
(15 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
7.0
(2 ratings)
Support Rating
6.2
(2 ratings)
10.0
(2 ratings)
User Testimonials
DashThisSerpstat
Likelihood to Recommend
Moment Zero Inc.
I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis. With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access. Their API integrations are increasing all the time, and if they don't currently connect to something, request access.
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Serpstat.com
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
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Pros
Moment Zero Inc.
  • Displaying data in a clear and aesthetically pleasing way
  • Integrating with most of the systems you use on a regular basis in web design and digital marketing
  • Allowing you to quickly create new charts/graphs/reports for clients
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Serpstat.com
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
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Cons
Moment Zero Inc.
  • I'm interested in implementing more tools into the system, such as Google My Business or OpenTable to truly make it a universal analytics dashboard.
  • Instead of just month over month date ranges, I would also like to see a YTD date range.
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Serpstat.com
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
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Likelihood to Renew
Moment Zero Inc.
No answers on this topic
Serpstat.com
I am very happy with the program and their services.
Read full review
Usability
Moment Zero Inc.
No answers on this topic
Serpstat.com
Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
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Support Rating
Moment Zero Inc.
I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.
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Serpstat.com
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
Moment Zero Inc.
Very simplified compared to other options. Needs to be able to tie in more conversion data.
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Serpstat.com
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
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Return on Investment
Moment Zero Inc.
  • DashThis has reduced the time I spend on reporting by about 50%
  • Visualizations are simple and easy to understand -- Clients like them very much
  • Reduced dependency on files as archive of all dashboards/reports are available online
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Serpstat.com
  • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
  • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
  • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
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ScreenShots

DashThis Screenshots

Screenshot of Screenshot of

Serpstat Screenshots

Screenshot of Search analytics dashboardScreenshot of AI overview opportunities reportScreenshot of AI Overview detailed report