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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data Axle Genie

    Score2 out of 10
    N/AData Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

    $99

    per month

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Pricing
    Data Axle GenieKapost
    Editions & Modules
    Professional - Consumers
    $99
    per month
    Professional - Businesses
    $149.00
    per month
    360 Marketing - Consumers
    $149
    per month
    360 Marketing - Businesses
    $199.00
    per month
    Professional - Businesses & Consumers
    $199
    per month
    Team - Consumers
    $249
    per month
    360 Marketing - Businesses & Consumers
    $249
    per month
    Team - Businesses
    $299.00
    per month
    Team - Businesses & Consumers
    $349
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Data Axle GenieKapost
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts available for annual pricing.—
    More Pricing Information
    Features
    Data Axle GenieKapost
    Prospecting
    Comparison of Prospecting features of Data Axle Genie and Kapost
    Feature
    Data Axle Genie
    6.2
    6 Ratings
    22% below category average
    Kapost
    -
    Ratings
    Advanced search6.06 Ratings00 Ratings
    Identification of new leads8.06 Ratings00 Ratings
    List quality9.06 Ratings00 Ratings
    List upload/download7.06 Ratings00 Ratings
    Ideal customer targeting5.06 Ratings00 Ratings
    Load time/data access2.06 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data Axle Genie and Kapost
    Feature
    Data Axle Genie
    7.0
    6 Ratings
    10% below category average
    Kapost
    -
    Ratings
    Contact information7.06 Ratings00 Ratings
    Company information7.06 Ratings00 Ratings
    Industry information7.06 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data Axle Genie and Kapost
    Feature
    Data Axle Genie
    4.7
    6 Ratings
    45% below category average
    Kapost
    -
    Ratings
    Lead qualification process4.06 Ratings00 Ratings
    Smart lists and recommendations3.06 Ratings00 Ratings
    Salesforce integration1.04 Ratings00 Ratings
    Company/business profiles7.06 Ratings00 Ratings
    Alerts and reminders7.04 Ratings00 Ratings
    Data hygiene6.05 Ratings00 Ratings
    Automatic data refresh7.05 Ratings00 Ratings
    Tags1.06 Ratings00 Ratings
    Filters and segmentation6.06 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data Axle Genie and Kapost
    Feature
    Data Axle Genie
    1.0
    4 Ratings
    153% below category average
    Kapost
    -
    Ratings
    Sales email templates1.04 Ratings00 Ratings
    Append emails to records1.04 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Data Axle Genie and Kapost
    Feature
    Data Axle Genie
    -
    Ratings
    Kapost
    8.2
    9 Ratings
    5% above category average
    Ideation00 Ratings8.07 Ratings
    Approval workflows00 Ratings8.09 Ratings
    Content collaboration00 Ratings8.09 Ratings
    Content calendar00 Ratings8.09 Ratings
    Network for content licensing/production00 Ratings9.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Data Axle Genie and Kapost
    Feature
    Data Axle Genie
    -
    Ratings
    Kapost
    8.0
    9 Ratings
    2% above category average
    Content hub00 Ratings7.18 Ratings
    Forms / Gated content00 Ratings8.05 Ratings
    Embedded CTAs00 Ratings7.93 Ratings
    Content distribution00 Ratings9.07 Ratings
    Content promotion00 Ratings8.34 Ratings
    Content automation00 Ratings8.05 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Data Axle Genie and Kapost
    Feature
    Data Axle Genie
    -
    Ratings
    Kapost
    8.0
    7 Ratings
    8% above category average
    Audience profiling and targeting00 Ratings8.05 Ratings
    Closed-loop tracking and reporting00 Ratings8.06 Ratings
    Content performance analytics00 Ratings8.07 Ratings
    Campaign optimization dashboard00 Ratings8.05 Ratings
    Competitive analytics00 Ratings7.92 Ratings
    Best Alternatives
    Data Axle GenieKapost
    Small Businesses
    Owler
    Score9.7 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data Axle GenieKapost
    Likelihood to Recommend
    7.0
    (6 ratings)
    7.0
    (12 ratings)
    Likelihood to Renew
    5.0
    (1 ratings)
    10.0
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    7.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Data Axle GenieKapost
    Likelihood to Recommend
    Data Axle
    If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
    Incentivized
    Read full review
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
    Read full review
    Pros
    Data Axle
    • I liked the organization of the database it was easy to maneuver.
    • Search was fairly easy to maintain.
    • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
    Incentivized
    Read full review
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
    Read full review
    Cons
    Data Axle
    • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
    Read full review
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Likelihood to Renew
    Data Axle
    It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
    Incentivized
    Read full review
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Usability
    Data Axle
    Easy to use and great customer service.
    Read full review
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
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    Support Rating
    Data Axle
    Spot on and always available.
    Read full review
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
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    Alternatives Considered
    Data Axle
    Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
    Incentivized
    Read full review
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
    Read full review
    Scalability
    Data Axle
    No answers on this topic
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Return on Investment
    Data Axle
    • Positive, I was able to generate about three more proposals a week
    • Positive nice organization to establish a call list
    • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
    Incentivized
    Read full review
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
    Read full review
    ScreenShots