Data Axle Genie vs. MediaRadar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data Axle Genie
Score 5.6 out of 10
N/A
Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.
$99
per month
MediaRadar
Score 6.1 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Pricing
Data Axle GenieMediaRadar
Editions & Modules
Professional - Consumers
$99
per month
Professional - Businesses
$149.00
per month
360 Marketing - Consumers
$149
per month
360 Marketing - Businesses
$199.00
per month
Professional - Businesses & Consumers
$199
per month
Team - Consumers
$249
per month
360 Marketing - Businesses & Consumers
$249
per month
Team - Businesses
$299.00
per month
Team - Businesses & Consumers
$349
per month
No answers on this topic
Offerings
Pricing Offerings
Data Axle GenieMediaRadar
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Features
Data Axle GenieMediaRadar
Prospecting
Comparison of Prospecting features of Product A and Product B
Data Axle Genie
6.2
6 Ratings
21% below category average
MediaRadar
1.1
6 Ratings
150% below category average
Advanced search6.06 Ratings1.06 Ratings
Identification of new leads8.06 Ratings1.06 Ratings
List quality9.06 Ratings1.16 Ratings
List upload/download7.06 Ratings1.15 Ratings
Ideal customer targeting5.06 Ratings1.05 Ratings
Load time/data access2.06 Ratings1.16 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data Axle Genie
7.0
6 Ratings
8% below category average
MediaRadar
1.0
6 Ratings
153% below category average
Contact information7.06 Ratings1.06 Ratings
Company information7.06 Ratings1.16 Ratings
Industry information7.06 Ratings1.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data Axle Genie
4.7
6 Ratings
45% below category average
MediaRadar
3.0
6 Ratings
85% below category average
Lead qualification process4.06 Ratings1.05 Ratings
Smart lists and recommendations3.06 Ratings1.05 Ratings
Salesforce integration1.04 Ratings1.02 Ratings
Company/business profiles7.06 Ratings1.06 Ratings
Alerts and reminders7.04 Ratings1.05 Ratings
Data hygiene6.05 Ratings6.04 Ratings
Automatic data refresh7.05 Ratings7.53 Ratings
Tags1.06 Ratings7.03 Ratings
Filters and segmentation6.06 Ratings1.06 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data Axle Genie
1.0
4 Ratings
153% below category average
MediaRadar
8.0
1 Ratings
6% above category average
Sales email templates1.04 Ratings8.01 Ratings
Append emails to records1.04 Ratings8.01 Ratings
Best Alternatives
Data Axle GenieMediaRadar
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data Axle GenieMediaRadar
Likelihood to Recommend
7.0
(6 ratings)
1.1
(6 ratings)
Likelihood to Renew
5.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Data Axle GenieMediaRadar
Likelihood to Recommend
Data Axle
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
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MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
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Pros
Data Axle
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
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MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
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Cons
Data Axle
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
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MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
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Likelihood to Renew
Data Axle
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
Read full review
MediaRadar
No answers on this topic
Usability
Data Axle
Easy to use and great customer service.
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MediaRadar
No answers on this topic
Support Rating
Data Axle
Spot on and always available.
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MediaRadar
No answers on this topic
Alternatives Considered
Data Axle
Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
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MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
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Return on Investment
Data Axle
  • Positive, I was able to generate about three more proposals a week
  • Positive nice organization to establish a call list
  • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
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MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
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ScreenShots