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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Datadog

    Score8.8 out of 10
    N/ADatadog is a monitoring service for IT, Dev and Ops teams who write and run applications at scale, and want to turn the massive amounts of data produced by their apps, tools and services into actionable insight.

    $18

    per month per host

    Google Tag Manager

    Score9.4 out of 10
    N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.

    $0

    Pricing
    DatadogGoogle Tag Manager
    Editions & Modules
    Log Management
    $1.27
    per month (billed annually) per host
    Infrastructure
    $15.00
    per month (billed annually) per host
    Standard
    $18
    per month per host
    Enterprise
    $27
    per month per host
    DevSecOps Pro
    $27
    per month per host
    APM
    $31.00
    per month (billed annually) per host
    DevSecOps Enterprise
    $41
    per month per host
    No answers on this topic
    Offerings
    Pricing Offerings
    DatadogGoogle Tag Manager
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsDiscount available for annual pricing. Multi-Year/Volume discounts available (500+ hosts/mo).—
    More Pricing Information
    Community Pulse
    DatadogGoogle Tag Manager
    Considered Both Products
    Datadog
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    50 Answers
    93%
    Would buy again
    14 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    41 Answers
    100%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    52 Answers
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    32 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    93%
    Implementation went as expected
    13 Answers
    Features
    DatadogGoogle Tag Manager
    Monitoring Tasks
    Comparison of Monitoring Tasks features of Datadog and Google Tag Manager
    Feature
    Datadog
    7.9
    2 Ratings
    6% below category average
    Google Tag Manager
    -
    Ratings
    Remote monitoring8.22 Ratings00 Ratings
    Network device monitoring7.72 Ratings00 Ratings
    Multiple Server Monitoring7.72 Ratings00 Ratings
    Multi-device monitoring7.72 Ratings00 Ratings
    Automated alerts and notifications8.22 Ratings00 Ratings
    Management Tasks
    Comparison of Management Tasks features of Datadog and Google Tag Manager
    Feature
    Datadog
    6.1
    1 Ratings
    12% below category average
    Google Tag Manager
    -
    Ratings
    Patch Management7.31 Ratings00 Ratings
    Service configuration management6.41 Ratings00 Ratings
    Software and hardware inventory5.51 Ratings00 Ratings
    Policy-based automation5.51 Ratings00 Ratings
    Reporting
    Comparison of Reporting features of Datadog and Google Tag Manager
    Feature
    Datadog
    8.2
    2 Ratings
    3% above category average
    Google Tag Manager
    -
    Ratings
    Performance data reports8.22 Ratings00 Ratings
    Customizable reporting7.72 Ratings00 Ratings
    Data visualization8.62 Ratings00 Ratings
    Risk analysis8.22 Ratings00 Ratings
    Security
    Comparison of Security features of Datadog and Google Tag Manager
    Feature
    Datadog
    6.7
    1 Ratings
    9% below category average
    Google Tag Manager
    -
    Ratings
    Data backup and recovery6.41 Ratings00 Ratings
    Antivirus and malware management7.31 Ratings00 Ratings
    Administrator access control6.41 Ratings00 Ratings
    Security
    Comparison of Security features of Datadog and Google Tag Manager
    Feature
    Datadog
    -
    Ratings
    Google Tag Manager
    8.9
    58 Ratings
    5% above category average
    Role-based user permissions00 Ratings8.958 Ratings
    Tag Management
    Comparison of Tag Management features of Datadog and Google Tag Manager
    Feature
    Datadog
    -
    Ratings
    Google Tag Manager
    8.8
    68 Ratings
    8% above category average
    Tag library00 Ratings9.163 Ratings
    Tag variable mapping00 Ratings8.955 Ratings
    Ease of writing custom tags00 Ratings7.367 Ratings
    Rules-driven tag execution00 Ratings8.162 Ratings
    Tag performance monitoring00 Ratings10.056 Ratings
    Page load times00 Ratings8.849 Ratings
    Mobile app tagging00 Ratings9.334 Ratings
    Library of JavaScript extensions00 Ratings8.838 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Datadog and Google Tag Manager
    Feature
    Datadog
    -
    Ratings
    Google Tag Manager
    7.6
    69 Ratings
    7% below category average
    Event tracking00 Ratings8.666 Ratings
    Mobile event tracking00 Ratings9.347 Ratings
    Data distribution management00 Ratings8.841 Ratings
    Universal data layer00 Ratings8.358 Ratings
    Automated error checking00 Ratings3.045 Ratings
    Best Alternatives
    DatadogGoogle Tag Manager
    Small Businesses
    Amazon CloudWatch
    Score7.8 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Medium-sized Companies
    LogicMonitor
    Score8.9 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Enterprises
    ManageEngine Site24x7
    Score10 out of 10
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DatadogGoogle Tag Manager
    Likelihood to Recommend
    8.9
    (65 ratings)
    9.7
    (73 ratings)
    Likelihood to Renew
    4.3
    (2 ratings)
    7.0
    (7 ratings)
    Usability
    8.7
    (44 ratings)
    7.1
    (18 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    5.0
    (7 ratings)
    2.0
    (12 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    1.0
    (1 ratings)
    9.8
    (2 ratings)
    User Testimonials
    DatadogGoogle Tag Manager
    Likelihood to Recommend
    Datadog
    Datadog may be better suited for teams that have a more out-of-the-box infrastructure, on the primary platforms Datadog supports. You may also have better results if you have a bigger team dedicated to devops and/or a bigger budget. We found that trying to adapt it to our use case (small team, .NET on AWS Fargate) wasn't feasible. We continually ran into roadblocks that required us to dig through documentation (and at times, having to figure out some documentation was wrong), go back and forth with support, and in my opinion, waste money on excessive and unintended usages due to opaque pricing models and inaccurate usage reports, as well as broken/non-functional rate sampling controls.
    Incentivized
    Read full review
    Google
    I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
    Incentivized
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    Pros
    Datadog
    • The thing which Datadog does really well, one of them are its broad range of services integrations and features which makes it one step observability solution for all. We can monitor all types of our application, infrastructure, hosts, databases etc with Datadog.
    • Its custom dashboard feature which helps us to visualize the data in a better way . It supports different types of charts through those charts we can create our dashboard more attractive.
    • Its AI powered alerting capability though that we can easily identify the root cause and also it has a low noise alerting capability which means it correlated the similar type of issues.
    Incentivized
    Read full review
    Google
    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Incentivized
    Read full review
    Cons
    Datadog
    • Alert windows cause lag in notifications (e.g. if the alert window is X errors in 1 hour, we won't get alerted until the end of the 1 hour range)
    • I would appreciate more supportive examples for how to filter and view metrics in the explorer
    • I would like a more clear interface for metrics that are missing in a time frame, rather than only showing tags/etc. for metrics that were collected within the currently viewed time frame
    Incentivized
    Read full review
    Google
    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    Incentivized
    Read full review
    Likelihood to Renew
    Datadog
    Definitely will not revisit after our issues and, in my opinion, poor support.
    Incentivized
    Read full review
    Google
    I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
    Incentivized
    Read full review
    Usability
    Datadog
    There are so many features that it can be hard to figure out where you need to go for your own use case. For example, RUM monitoring us buried in a "Digital Experience" sidebar setting when this is one of our key use cases that I sometimes struggle to find in the application. It appears that ECS + Fargate monitoring was recently released which is great because we had to build a lambda reporting solution for ephemeral task monitoring. But this new feature was never on my radar until I starting clicking around the application.
    Incentivized
    Read full review
    Google
    No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
    Incentivized
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    Support Rating
    Datadog
    The support team usually gets it right. We did have a rather complicate issue setting up monitoring on a domain controller. However, they are usually responsive and helpful over chat. The downside would be I don’t think they have any phone support. If that is important to you this might not be a good fit.
    Incentivized
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    Google
    GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
    Incentivized
    Read full review
    Online Training
    Datadog
    No answers on this topic
    Google
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Read full review
    Implementation Rating
    Datadog
    Documentation was difficult to work through, rollout was catastrophic (completely outage)
    Incentivized
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    Google
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    Incentivized
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    Alternatives Considered
    Datadog
    Our logs are very important, and Datadog manages them exceptionally well. We frequently use Datadog services for our investigations. Use case: Monitor your apps, infrastructure, APIs, and user experience.


    Key features:


    Logs, metrics, and APM (Application Performance Monitoring)


    Real-time alerting and dashboards


    Supports Kubernetes, AWS, GCP, and other integrations


    RUM (Real User Monitoring) and Synthetics





    ✅ Best for backend, server, and distributed systems monitoring.
    Incentivized
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    Google
    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Incentivized
    Read full review
    Return on Investment
    Datadog
    • Saved us (time & money) from developing our own monitoring utilities that would pale in comparison
    • Alerts allow us to remedy issues before our customers even know about them
    • Tracking resource usage over time allows us to better plan for future needs, before it becomes a pain-point.
    Incentivized
    Read full review
    Google
    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Incentivized
    Read full review
    ScreenShots

    Datadog Screenshots

    Screenshot of the out-of-the-box and customizable monitoring dashboards.Screenshot of Datadog's collaboration features, where users can discuss issues in-context with production data, annotate changes and notify their teams, see who responded to that alert before, and discover what was done to fix it.Screenshot of where Datadog unifies traces, metrics, and logs—the three pillars of observability.Screenshot of some of Datadog's 400+ built-in integrations.Screenshot of Datadog's Service Map, which decomposes an application into all its component services and draws the observed dependencies between these services in real timeScreenshot of centralized log data, pulled from any source.