Datadog vs. Google Universal Analytics (discontinued)

Datadog may be better suited for teams that have a more out-of-the-box infrastructure, on the primary platforms Datadog supports. You may also have better results if you have a bigger team dedicated to devops and/or a bigger budget. We found that trying to adapt it to our use case (small team, .NET on AWS Fargate) wasn't feasible. We continually ran into roadblocks that required us to dig through documentation (and at times, having to figure out some documentation was wrong), go back and forth with support, and in my opinion, waste money on excessive and unintended usages due to opaque pricing models and inaccurate usage reports, as well as broken/non-functional rate sampling controls.

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As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

• The thing which Datadog does really well, one of them are its broad range of services integrations and features which makes it one step observability solution for all. We can monitor all types of our application, infrastructure, hosts, databases etc with Datadog.
• Its custom dashboard feature which helps us to visualize the data in a better way . It supports different types of charts through those charts we can create our dashboard more attractive.
• Its AI powered alerting capability though that we can easily identify the root cause and also it has a low noise alerting capability which means it correlated the similar type of issues.

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• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

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• Alert windows cause lag in notifications (e.g. if the alert window is X errors in 1 hour, we won't get alerted until the end of the 1 hour range)
• I would appreciate more supportive examples for how to filter and view metrics in the explorer
• I would like a more clear interface for metrics that are missing in a time frame, rather than only showing tags/etc. for metrics that were collected within the currently viewed time frame

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• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

Definitely will not revisit after our issues and, in my opinion, poor support.

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Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

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There are so many features that it can be hard to figure out where you need to go for your own use case. For example, RUM monitoring us buried in a "Digital Experience" sidebar setting when this is one of our key use cases that I sometimes struggle to find in the application. It appears that ECS + Fargate monitoring was recently released which is great because we had to build a lambda reporting solution for ephemeral task monitoring. But this new feature was never on my radar until I starting clicking around the application.

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The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

The support team usually gets it right. We did have a rather complicate issue setting up monitoring on a domain controller. However, they are usually responsive and helpful over chat. The downside would be I don’t think they have any phone support. If that is important to you this might not be a good fit.

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If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

Documentation was difficult to work through, rollout was catastrophic (completely outage)

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If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Our logs are very important, and Datadog manages them exceptionally well. We frequently use Datadog services for our investigations. Use case: Monitor your apps, infrastructure, APIs, and user experience.


Key features:


Logs, metrics, and APM (Application Performance Monitoring)


Real-time alerting and dashboards


Supports Kubernetes, AWS, GCP, and other integrations


RUM (Real User Monitoring) and Synthetics





✅ Best for backend, server, and distributed systems monitoring.

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Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

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• Saved us (time & money) from developing our own monitoring utilities that would pale in comparison
• Alerts allow us to remedy issues before our customers even know about them
• Tracking resource usage over time allows us to better plan for future needs, before it becomes a pain-point.

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Independently Invited by TrustRadius

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• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info