DataFox (discontinued) vs. LeadLander

It is a really good solution when it comes to insights on companies where you want to place your products because it tells you all the information where you can attach the use of your solution, the only thing is that it needs more information on mid-market.

Incentivized

LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.

Incentivized

• DataFox allows you to filter your company searches with very specific criteria. This ensures that you generate companies that are relevant to your customer segment and that will have promise.
• DataFox has awesome export functionality. Once you create a list of companies, you can export it to Excel/CSV and import the list to Salesforce.
• DataFox has a very clean and easy and approachable User Interface that is easy to navigate and learn quickly.

Incentivized

• Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
• Leadlander is well designed and intuitive to use.
• Leadlander captures page data and referral that we wouldn't otherwise have.

Incentivized

• It has too little information on emerging markets like Latam.
• Only big companies, you can't find info on small ones.
• Making it easier to educate the AI.

Incentivized

• Be able to see the people in addition to the accounts.
• Integrate with our tech stack (it may but it's not a feature I am currently aware of).
• Better matching of IP addresses.

Incentivized

Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.

Incentivized

We utilize both for the most accurate information in terms of employee count of company, location of headquarters address, validity of what current technology that may be using today. Also cross reference this information with LinkedIn and other sites to get the best info possible to determine rules of engagement for reps.

Incentivized

ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.

Incentivized

• Relatively cheap when compared to the other alternatives we looked at and already beginning to show value in terms of new TAM

Incentivized

• Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.

Incentivized