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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dataiku

    Score8.6 out of 10
    N/AThe Dataiku platform unifies data work from analytics to Generative AI. It supports enterprise analytics with visual, cloud-based tooling for data preparation, visualization, and workflow automation.N/A

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    DataikuGoogle Analytics
    Editions & Modules
    Discover
    Contact sales team
    Business
    Contact sales team
    Enterprise
    Contact sales team
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    DataikuGoogle Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DataikuGoogle Analytics
    Considered Both Products
    Dataiku
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    87 Answers
    Features
    DataikuGoogle Analytics
    Platform Connectivity
    Comparison of Platform Connectivity features of Dataiku and Google Analytics
    Feature
    Dataiku
    8.6
    5 Ratings
    3% above category average
    Google Analytics
    -
    Ratings
    Connect to Multiple Data Sources8.05 Ratings00 Ratings
    Extend Existing Data Sources10.04 Ratings00 Ratings
    Automatic Data Format Detection10.05 Ratings00 Ratings
    MDM Integration6.52 Ratings00 Ratings
    Data Exploration
    Comparison of Data Exploration features of Dataiku and Google Analytics
    Feature
    Dataiku
    10.0
    5 Ratings
    17% above category average
    Google Analytics
    -
    Ratings
    Visualization10.05 Ratings00 Ratings
    Interactive Data Analysis10.05 Ratings00 Ratings
    Data Preparation
    Comparison of Data Preparation features of Dataiku and Google Analytics
    Feature
    Dataiku
    9.5
    5 Ratings
    15% above category average
    Google Analytics
    -
    Ratings
    Interactive Data Cleaning and Enrichment9.05 Ratings00 Ratings
    Data Transformations9.05 Ratings00 Ratings
    Data Encryption10.04 Ratings00 Ratings
    Built-in Processors10.04 Ratings00 Ratings
    Platform Data Modeling
    Comparison of Platform Data Modeling features of Dataiku and Google Analytics
    Feature
    Dataiku
    8.5
    5 Ratings
    0% above category average
    Google Analytics
    -
    Ratings
    Multiple Model Development Languages and Tools8.05 Ratings00 Ratings
    Automated Machine Learning8.05 Ratings00 Ratings
    Single platform for multiple model development8.05 Ratings00 Ratings
    Self-Service Model Delivery10.04 Ratings00 Ratings
    Model Deployment
    Comparison of Model Deployment features of Dataiku and Google Analytics
    Feature
    Dataiku
    8.0
    5 Ratings
    6% below category average
    Google Analytics
    -
    Ratings
    Flexible Model Publishing Options8.05 Ratings00 Ratings
    Security, Governance, and Cost Controls8.05 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Dataiku and Google Analytics
    Feature
    Dataiku
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.311 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    DataikuGoogle Analytics
    Small Businesses
    RapidMiner
    Score8.9 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Anaconda
    Score8.8 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    IBM Watson Studio
    Score10 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DataikuGoogle Analytics
    Likelihood to Recommend
    10.0
    (4 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (51 ratings)
    Usability
    10.0
    (1 ratings)
    7.4
    (19 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    9.4
    (3 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    DataikuGoogle Analytics
    Likelihood to Recommend
    Dataiku
    Dataiku is an awesome tool for data scientists. It really makes our lives easier. It is also really good for non technical users to see and follow along with the process. I do think that people can fall into the trap of using it without any knowledge at all because so much is automated, but I dont think that is the fault of Dataiku.
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Dataiku
    • Allows users to collaborate and monitor individual tasks
    • Caters to both types of analysts, coders and non-coders, alike
    • Integrate graphs and plots with visualization tools such as Tableau
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Dataiku
    • The integrated windows of frontend and backend in web applications make it cumbersome for the developer.
    • When dealing with multiple data flows, it becomes really confusing, though they have introduced a feature (Zones) to cater to this issue.
    • Bundling, exporting, and importing projects sometimes create issues related to code environment. If the code environment is not available, at least the schema of the flow we should be able to import should be.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Dataiku
    No answers on this topic
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Usability
    Dataiku
    The user experience is very good. Everything feels intuitive and "flows" (sorry excuse the pun) so nicely, and the customization level is also appropriate to the tool. Even as a newer data scientist, it felt easy to use and the explanations/tutorials were very good. The documentation is also at a good level
    Incentivized
    Read full review
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Dataiku
    No answers on this topic
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Dataiku
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Dataiku
    The open source user community is friendly, helpful, and responsive, at times even outdoing commercial software vendors. Documentation is also top notch, and usually resolves issues without the need for human interactions. Great product design, with a focus on user experience, also makes platform use intuitive, thus reducing the need for explicit support.
    Incentivized
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    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Dataiku
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Implementation Rating
    Dataiku
    No answers on this topic
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Alternatives Considered
    Dataiku
    Anaconda is mainly used by professional data scientists who have profound knowledge of Python coding, mainly used for building some new algorithm block or some optimization, then the module will be integrated into the Dataiku pipeline/workflow. While Dataiku can be used by even other kinds of users.
    Incentivized
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    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Scalability
    Dataiku
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Return on Investment
    Dataiku
    • Customer satisfaction
    • Timely project delivery
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots