Dataloader.io vs. Lotame

Replacing data. If we've put something in a category or a bucket that is no longer named that anymore because we've evolved with the times and we want to rebrand everything, it makes it way easier to do a quick import with the new terms.

Incentivized

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

Incentivized

• Extracting Salesforce attachments in original file format! I do not know of a tool that can do this better, or more efficiently! This is a huge benefit to companies that would like to extract attachments from Salesforce for tasks like data migrations.
• Cross-object data extract within one file. You can pull data from related objects as long as there is a populated lookup from the object you are extracting, to another object (Child or Parent).
• UI is simple and requires very little to no training. Given the acquisition of Mulesoft by Salesforce, I would not be surprised if DataLoader.IO is rolled out as the new global data loading tool for Salesforce.

Incentivized

• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

Incentivized

• At the moment, I can't find a way to rename jobs. This would be useful to organize what was previously created hastily by techs in a rush.
• A preview of the job, especially upserts, would take a great deal of stress away from some of us (especially those who are not so confident in their ETL practice).
• A native vlookup equivalent may be a welcome addition.

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

Incentivized

It is easy to use and doesn't require a security token, so I enjoy using it. It also doesn't require any download or installation, which is sometimes a blocker to gettingthings done if the company has limits. also, the dataloader.io is easy for other people to pick up, so others can have visibility into the data jobs that have occurred

Dataloader definitely skews towards a more technical userbase. Users should be adept at manipulating data in spreadsheets and decipher JSON formatted error messaging. Additionally, there is a good amount of time need to set up the environment to map to the pertinent fields we are trying to adjust. While I would not recommend the typical account manager to use Dataloader, a typical operations manager should have no issue.

Incentivized

Dataloader is made for updating, inserting, and deleting of contacts. For these operations this tool is excellent.

Incentivized

The utility itself is very self-explanatory and has enough information to guide you through the process. It has an intuitive experience for those familiar with data loading/exporting utilities. Outside of this, they have a Zendesk help center to log support requests and provide documentation to help guide you troubleshoot any issues that may be occurring.

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

I have used salesforce inspector also for operations like import and export of data from custom objects but it doesn't work well when you have data in huge numbers. Instead of using Salesforce Inspector, one should go for Dataloader.io if the number of records is huge to be dealt with.

Incentivized

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

• HUGE time saving. When we need to clean or review data, we used to have to do it line by line. This can do the work within excel and make cleanup/management an afternoons work as opposed to a week.
• Rollback what you did/change/deleted is relatively simple if you remember to back up the data you are manipulating.

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.