What users are saying about
51 Ratings
7 Ratings
51 Ratings
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Score 7.9 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 4.7 out of 100

Likelihood to Recommend

Datanyze

Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
Anonymous | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Datanyze
7.3
MediaRadar
4.3
Advanced search
Datanyze
7.1
MediaRadar
4.0
Identification of new leads
Datanyze
6.6
MediaRadar
4.0
List quality
Datanyze
7.4
MediaRadar
4.4
List upload/download
Datanyze
7.5
MediaRadar
4.5
Ideal customer targeting
Datanyze
8.2
MediaRadar
4.2
Load time/data access
Datanyze
7.2
MediaRadar
4.6

Sales Intelligence Data Standards

Datanyze
8.8
MediaRadar
4.2
Contact information
Datanyze
7.7
MediaRadar
4.2
Company information
Datanyze
9.4
MediaRadar
4.2
Industry information
Datanyze
9.4
MediaRadar
4.3

Data Augmentation & Lead Qualification

Datanyze
8.7
MediaRadar
4.6
Lead qualification process
Datanyze
7.8
MediaRadar
3.8
Smart lists and recommendations
Datanyze
6.9
MediaRadar
3.6
Salesforce integration
Datanyze
8.7
MediaRadar
1.8
Company/business profiles
Datanyze
9.3
MediaRadar
3.7
Alerts and reminders
Datanyze
7.2
MediaRadar
3.9
Data hygiene
Datanyze
9.7
MediaRadar
6.0
Automatic data refresh
Datanyze
9.2
MediaRadar
7.5
Tags
Datanyze
10.0
MediaRadar
7.0
Filters and segmentation
Datanyze
9.7
MediaRadar
3.9

Sales Intelligence Email Features

Datanyze
8.8
MediaRadar
8.0
Sales email templates
Datanyze
7.9
MediaRadar
8.0
Append emails to records
Datanyze
9.7
MediaRadar
8.0

Pros

Datanyze

  • Datanyze has vast coverage of the Android Playstore. It provides great insight on the technologies and categories of apps.
  • Datanyze allows its users to search practically every domain and find the different technologies that are implemented.
  • Datanyze has a Salesforce integration that allows for easy uploads.
  • The email validation tool is very accurate.
Anonymous | TrustRadius Reviewer

MediaRadar

  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
Anonymous | TrustRadius Reviewer

Cons

Datanyze

  • Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data.
  • I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it.
  • There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.
Adam Hanneman | TrustRadius Reviewer

MediaRadar

  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
David Willette | TrustRadius Reviewer

Alternatives Considered

Datanyze

I've used products like Builtwith and Wappalyzer and neither compare to the level and organization of data within Datanyze. It's much more robust and easy to access. However, it isn't perfect and sometimes needs to be updated, or removed and re-installed simply for it to function
Zach DiFranza | TrustRadius Reviewer

MediaRadar

MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
Cassidy Ebert | TrustRadius Reviewer

Return on Investment

Datanyze

  • We did have a positive effect because after using it we were able to increase our conversion ratio by about 20-25%. Our revenue increased by about 12% after using it, which is a very good sign.
  • No negative impact as such, it's just that it's a bit expensive, but that was covered by our increased revenue.
Anshumali Mishra | TrustRadius Reviewer

MediaRadar

  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
David Willette | TrustRadius Reviewer

Pricing Details

Datanyze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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