What users are saying about
49 Ratings
28 Ratings
49 Ratings
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Score 8.3 out of 100
28 Ratings
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Score 7 out of 100

Likelihood to Recommend

Datanyze

Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
Anonymous | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Datanyze
7.4
Owler
7.0
Advanced search
Datanyze
7.5
Owler
6.2
Identification of new leads
Datanyze
6.4
Owler
6.7
List quality
Datanyze
7.6
Owler
6.2
List upload/download
Datanyze
7.6
Owler
7.9
Ideal customer targeting
Datanyze
7.8
Owler
6.7
Load time/data access
Datanyze
7.6
Owler
8.0

Sales Intelligence Data Standards

Datanyze
8.8
Owler
5.9
Contact information
Datanyze
8.1
Owler
4.3
Company information
Datanyze
9.2
Owler
5.9
Industry information
Datanyze
9.2
Owler
7.4

Data Augmentation & Lead Qualification

Datanyze
8.7
Owler
7.5
Lead qualification process
Datanyze
7.0
Owler
6.2
Smart lists and recommendations
Datanyze
7.4
Owler
7.0
Salesforce integration
Datanyze
9.0
Owler
9.4
Company/business profiles
Datanyze
9.0
Owler
6.4
Alerts and reminders
Datanyze
7.8
Owler
9.0
Data hygiene
Datanyze
9.4
Owler
6.6
Automatic data refresh
Datanyze
9.3
Owler
6.5
Tags
Datanyze
9.9
Owler
8.5
Filters and segmentation
Datanyze
9.5
Owler
7.9

Sales Intelligence Email Features

Datanyze
9.0
Owler
8.5
Sales email templates
Datanyze
8.4
Owler
8.5
Append emails to records
Datanyze
9.5
Owler
8.5

Pros

Datanyze

  • Datanyze has vast coverage of the Android Playstore. It provides great insight on the technologies and categories of apps.
  • Datanyze allows its users to search practically every domain and find the different technologies that are implemented.
  • Datanyze has a Salesforce integration that allows for easy uploads.
  • The email validation tool is very accurate.
Anonymous | TrustRadius Reviewer

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

Cons

Datanyze

  • Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data.
  • I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it.
  • There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.
Adam Hanneman | TrustRadius Reviewer

Owler

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Parker O'Very | TrustRadius Reviewer

Likelihood to Renew

Datanyze

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

Datanyze

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Datanyze

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

Datanyze

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support Rating

Datanyze

No score
No answers yet
No answers on this topic

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

Implementation Rating

Datanyze

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

Datanyze

I've used products like Builtwith and Wappalyzer and neither compare to the level and organization of data within Datanyze. It's much more robust and easy to access. However, it isn't perfect and sometimes needs to be updated, or removed and re-installed simply for it to function
Zach DiFranza | TrustRadius Reviewer

Owler

We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids
Fraser Murphy | TrustRadius Reviewer

Return on Investment

Datanyze

  • We did have a positive effect because after using it we were able to increase our conversion ratio by about 20-25%. Our revenue increased by about 12% after using it, which is a very good sign.
  • No negative impact as such, it's just that it's a bit expensive, but that was covered by our increased revenue.
Anshumali Mishra | TrustRadius Reviewer

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

Pricing Details

Datanyze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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