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Db2 vs. Salesforce Marketing Cloud Social Studio (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Db2

    Score8.6 out of 10
    N/ADB2 is a family of relational database software solutions offered by IBM. It includes standard Db2 and Db2 Warehouse editions, either deployable on-cloud, or on-premise.

    $0

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score8.1 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    Db2Salesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    Db2 on Cloud Lite
    $0
    Db2 on Cloud Standard
    $99
    per month
    Db2 Warehouse on Cloud Flex One
    $898
    per month
    Db2 on Cloud Enterprise
    $946
    per month
    Db2 Warehouse on Cloud Flex for AWS
    2,957
    per month
    Db2 Warehouse on Cloud Flex
    $3,451
    per month
    Db2 Warehouse on Cloud Flex Performance
    13,651
    per month
    Db2 Warehouse on Cloud Flex Performance for AWS
    13,651
    per month
    Db2 Standard Edition
    Contact Sales
    Db2 Advanced Edition
    Contact Sales
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    Db2Salesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Db2Salesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    IBM
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    103 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    95 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    103 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    66 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    89 Answers
    No answers on this topic
    Features
    Db2Salesforce Marketing Cloud Social Studio (discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Db2 and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Db2
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    14% above category average
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of Db2 and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Db2
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Content optimization00 Ratings8.09 Ratings
    Workflow management00 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of Db2 and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Db2
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Db2 and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Db2
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    9% above category average
    Lead generation00 Ratings9.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Db2 and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Db2
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    0% below category average
    Twitter00 Ratings8.011 Ratings
    Facebook00 Ratings8.011 Ratings
    LinkedIn00 Ratings10.08 Ratings
    Google+00 Ratings6.86 Ratings
    Instagram00 Ratings9.08 Ratings
    Pinterest00 Ratings6.54 Ratings
    YouTube00 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Db2 and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Db2
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Db2 and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Db2
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings8.09 Ratings
    Mobile access00 Ratings9.010 Ratings
    Best Alternatives
    Db2Salesforce Marketing Cloud Social Studio (discontinued)
    Small Businesses
    Amazon RDS
    Score8.1 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    SingleStore
    Score8.2 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    SAP IQ
    Score5.4 out of 10
    Sprinklr Social
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Db2Salesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    9.1
    (114 ratings)
    10.0
    (52 ratings)
    Likelihood to Renew
    7.9
    (12 ratings)
    8.8
    (38 ratings)
    Usability
    8.5
    (9 ratings)
    8.0
    (10 ratings)
    Availability
    9.3
    (64 ratings)
    9.6
    (5 ratings)
    Performance
    9.1
    (12 ratings)
    8.4
    (5 ratings)
    Support Rating
    8.9
    (6 ratings)
    9.0
    (8 ratings)
    In-Person Training
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    5.6
    (3 ratings)
    9.8
    (6 ratings)
    Configurability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.0
    (1 ratings)
    -
    (0 ratings)
    Data Sources
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.8
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    8.3
    (66 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Db2Salesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    IBM
    I have primarily used it as the basis for a SIS - but I have migrated more than a few systems from there database systems to DB2 (Filemaker, MySQL, etc.). DB2 does have a better structural approach, as opposed to Filemaker, which allows for more data consistency, but this can also lead to an inflexibility that can sometimes be counterintuitive when attempting to compensate for the flexibility of the work environment as Schools tend to have an all in one approach.
    Incentivized
    Read full review
    Discontinued Products
    If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
    Incentivized
    Read full review
    Pros
    IBM
    • While we query a large set of data, the results are generally available within a minute or so.
    • Always reliable - I have never experienced an application going down.
    • It is easy to write queries and find tables and columns.
    • We can log in smoothly without any headaches.
    Incentivized
    Read full review
    Discontinued Products
    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Incentivized
    Read full review
    Cons
    IBM
    • Learning curve for DB resources - Improvements to UI or native command line built-ins can help with increasing efficiencies for DB resources
    • Better resource utilization monitoring and recommendations
    • Continue to adopt support for modern frameworks and languages making it easier for organizations to see making Db2 the easy first choice
    Incentivized
    Read full review
    Discontinued Products
    • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
    • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
    Incentivized
    Read full review
    Likelihood to Renew
    IBM
    The DB2 database is a solid option for our school. We have been on this journey now for 3-4 years so we are still adapting to what it can do. We will renew our use of DB2 because we don’t see. Major need to change. Also, changing a main database in a school environment is a major project, so we’ll avoid that if possible.
    Incentivized
    Read full review
    Discontinued Products
    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review
    Usability
    IBM
    You have to be well versed in using the technology, not only from a GUI interface but from a command line interface to successfully use this software to its fullest.
    Incentivized
    Read full review
    Discontinued Products
    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review
    Reliability and Availability
    IBM
    I have never had DB2 go down unexpectedly. It just works solidly every day. When I look at the logs, sometimes DB2 has figured out there was a need to build an index. Instead of waiting for me to do it, the database automatically created the index for me. At my current company, we have had zero issues for the past 8 years. We have upgrade the server 3 times and upgraded the OS each time and the only thing we saw was that DB2 got better and faster. It is simply amazing.
    Incentivized
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    Discontinued Products
    The platform is rarely down
    Read full review
    Performance
    IBM
    The performances are exceptional if you take care to maintain the database. It is a very powerful tool and at the same time very easy to use. In our installation, we expect a DB machine on the mainframe with access to the database through ODBC connectors directly from branch servers, with fabulous end users experience.
    Incentivized
    Read full review
    Discontinued Products
    No issues with performance.
    Read full review
    Support Rating
    IBM
    Easily the best product support team. :) Whenever we have questions, they have answered those in a timely manner and we like how they go above and beyond to help.
    Incentivized
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    Discontinued Products
    As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
    Read full review
    In-Person Training
    IBM
    the material was very clear and all subjects have been handled
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    IBM
    No answers on this topic
    Discontinued Products
    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review
    Implementation Rating
    IBM
    db2 work well with the application, also the replication tool can keep it up
    Read full review
    Discontinued Products
    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review
    Alternatives Considered
    IBM
    DB2 was more scalable and easily configurable than other products we evaluated and short listed in terms of functionality and pricing. IBM also had a good demo on premise and provided us a sandbox experience to test out and play with the product and DB2 at that time came out better than other similar products.
    Incentivized
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    Discontinued Products
    Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
    Read full review
    Scalability
    IBM
    By
    using DB2 only to support my IzPCA activities, my knowledge here
    is somewhat limited.

    Anyway,
    from what I was able to understand, DB2 is extremely scallable.

    Maybe the information below could serve as an example of scalability.
    Customer have an huge mainframe environment, 13x z15 CECs, around
    80 LPARs, and maybe more than 50 Sysplexes (I am not totally sure about this
    last figure...)

    Today
    we have 7 IzPCA
    databases, each one in a distinct Syplex.

    Plans
    are underway to have, at the end, an small LPAR, with only one DB2 sub-system,
    and with only one database, then transmit the data from a lot of other LPARs,
    and then process all the data in this only one database.



    The
    IzPCA collect process (read the data received, manipulate it, and insert rows
    in the tables) today is a huge process, demanding many elapsed
    hours, and lots of CPU.

    Almost
    100% of the tables are PBR type, insert jobs run in parallel, but in 4 of the 7
    database, it is a really a huge and long process.



    Combining
    the INSERTs loads from the 7 databases in only one will be impossible.......,,,,



    But,
    IzPCA recently introduced a new feature, called "Continuous
    Collector"
    .
    By
    using that feature, small amounts of data will be transmited to the central
    LPAR at every 5 minutes (or even less), processed immediately,in
    a short period of time, and with small use of CPU,
    instead of one or two transmissions by day, of very large amounts of data and
    the corresponding collect jobs occurring only once or twice a day, with long
    elapsed times, and huge comsumption of CPU



    I
    suspect the total CPU seconds consumed will be more or less the same in
    both cases, but in the new method it will occur in small bursts
    many times a day!!
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    IBM
    • Negative: Difficult and manual deployment
    • Negative: Missing assistants from common monitoring metrics
    • Positive: Stability
    • Positive: Performance
    • Positive: Resiliency and high availability (HADR)
    • Positive: Data Replication (Q-Rep)
    • Positive: Interaction with storage subsystems for backups (TSM, SVC)
    • Positive: Gigantic monitoring features in the form of table functions
    Incentivized
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    Discontinued Products
    • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
    • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
    • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
    Incentivized
    Read full review
    ScreenShots

    Db2 Screenshots

    Screenshot of Db2 - Data sharingScreenshot of Db2 - Machine LearningScreenshot of Db2 - Real time insights