Dealfront vs. Madison Logic Platform

If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.

Incentivized

In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!

Incentivized

• Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
• Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
• The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.

• Data insights
• Performance reports

Incentivized

• Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.

Incentivized

• Integrations were having some issues, but these were swiftly resolved.
• This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
• More social media platforms like Instagram and Facebook should be included, in my opinion.

Incentivized

Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.

Incentivized

Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.

Incentivized

Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.

Incentivized

Madison Logic Platform is used specifically at my organization for tracking campaigns run through them. Tableau is more of a company-wide platform used to track all demand generation performance. I personally like the Madison Logic Platform because it is easy to use, and the support I have received from the Madison Logic team has been amazing.

Incentivized

• It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
• We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.

Incentivized

• To help me decide which accounts to focus on, I have access to insightful analytics.
• Exceptional support teams are always there for us.
• There is a lot of contact information that is either correct or has been updated.

Incentivized