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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    ibi WebFOCUS

    Score7 out of 10
    N/AThe ibi™ WebFOCUS® product is an enterprise business intelligence and analytics solution equipped with data management, visual discovery, predictive analytics, and visualizations. Combining these capabilities and data science in one unified containerized platform, the WebFOCUS® solution can be used to make data-driven decisions across the enterprise and provide reports, dashboards, and customer-facing applications at scale.N/A
    Pricing
    Demandbase Oneibi WebFOCUS
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase Oneibi WebFOCUS
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase Oneibi WebFOCUS
    Considered Both Products
    Demandbase
    No answer on this topic
    Cloud Software Group
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    Demandbase Oneibi WebFOCUS
    Engagement
    Comparison of Engagement features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    ibi WebFOCUS
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    ibi WebFOCUS
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    ibi WebFOCUS
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    ibi WebFOCUS
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    ibi WebFOCUS
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    -
    Ratings
    ibi WebFOCUS
    7.7
    11 Ratings
    6% below category average
    Pixel Perfect reports00 Ratings7.06 Ratings
    Customizable dashboards00 Ratings9.011 Ratings
    Report Formatting Templates00 Ratings7.011 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    -
    Ratings
    ibi WebFOCUS
    9.3
    13 Ratings
    15% above category average
    Drill-down analysis00 Ratings8.013 Ratings
    Formatting capabilities00 Ratings10.013 Ratings
    Integration with R or other statistical packages00 Ratings9.08 Ratings
    Report sharing and collaboration00 Ratings10.012 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    -
    Ratings
    ibi WebFOCUS
    8.2
    11 Ratings
    0% below category average
    Publish to Web00 Ratings10.09 Ratings
    Publish to PDF00 Ratings8.09 Ratings
    Report Versioning00 Ratings6.010 Ratings
    Report Delivery Scheduling00 Ratings10.011 Ratings
    Delivery to Remote Servers00 Ratings7.03 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    -
    Ratings
    ibi WebFOCUS
    6.3
    10 Ratings
    24% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings6.08 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.09 Ratings
    Predictive Analytics00 Ratings6.07 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    -
    Ratings
    ibi WebFOCUS
    9.0
    11 Ratings
    6% above category average
    Multi-User Support (named login)00 Ratings8.011 Ratings
    Role-Based Security Model00 Ratings10.011 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.011 Ratings
    Single Sign-On (SSO)00 Ratings8.04 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    -
    Ratings
    ibi WebFOCUS
    5.9
    11 Ratings
    27% below category average
    Responsive Design for Web Access00 Ratings9.011 Ratings
    Mobile Application00 Ratings3.32 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.08 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Demandbase One and ibi WebFOCUS
    Feature
    Demandbase One
    -
    Ratings
    ibi WebFOCUS
    8.6
    3 Ratings
    10% above category average
    REST API00 Ratings10.01 Ratings
    Javascript API00 Ratings8.02 Ratings
    iFrames00 Ratings8.02 Ratings
    Themeable User Interface (UI)00 Ratings8.03 Ratings
    Customizable Platform (Open Source)00 Ratings9.01 Ratings
    Best Alternatives
    Demandbase Oneibi WebFOCUS
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase Oneibi WebFOCUS
    Likelihood to Recommend
    6.7
    (225 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.6
    (5 ratings)
    Usability
    6.6
    (94 ratings)
    8.0
    (3 ratings)
    Availability
    7.0
    (2 ratings)
    9.0
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    7.0
    (3 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.4
    (12 ratings)
    Data Sources
    -
    (0 ratings)
    9.4
    (12 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase Oneibi WebFOCUS
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Cloud Software Group
    I would less recommend it because it looks like IBI is receding a bit from the European market. I would not be certain for future support. Knowledge in the market in western Europe is limited Functional wise the application suits almost all situations. I would for sure recommend it purely based on its capabilities
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Cloud Software Group
    • One thing that has always been good at WebFOCUS is how they interact with the customer on items. They take suggestions and implement them. In addition technical support is timely and very detailed.
    • I think they keep up with and lead in implementing new technologies in the BI space. One case of this are the ability for user to create their own easy dashboard using the green plus buttons. Also the ability to link d3 into and have the ability to implement new types of graphs is nice.
    • I have been to a spoke at one of their user conferences and they are worth going to. In addition to all of the great seminars the interaction you get with vendors and other users is key in the growth of your knowledge. I've learned so much for my time at these conferences.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Cloud Software Group
    • The newest versions of WebFOCUS have an unnecessarily complicated security layout that makes configuration difficult to accomplish without bringing in the vendor for installs.
    • This software tries to cover too many bases allowing you to switch from writing code manually to creating reports using only GUI tools. This sometimes complicates screens and functionality where the two methods don't always work well together. -though its nice to have the choice.
    • The sales force is not as top notch as many software companies
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Cloud Software Group
    This software is deeply engrained with my organization and has become a tool that would not easily be replaced without spending more money and resources to get the same results. License cost is comparable to other report writing tools and the capabilities are greater than the competition without having to buy multiple apps to do the same thing.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Cloud Software Group
    Best BI tool/product I have used. The others don't compare overall. Some can look fancier, but when you actually use them with large data and data from numerous systems/sources that is where most of the competition falls away. I also don't like downtime. I have basically none for a large user base with WebFocus. Even SAP Crystal Reports went down for 4 days once - 4 days because the admin password got locked out due to a glitch and we had zero reports for 4 days. WebFocus has never had more than a few minutes of downtime. It's like a tank that just keeps rolling. There is no other choice for reliable BI.
    Incentivized
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    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Cloud Software Group
    Tracking availability formally for almost two years and we are at 99.8%
    Incentivized
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Cloud Software Group
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Cloud Software Group
    They have extremely knowledgeable techs that I have worked with over the years. Some have actually become really good friends of mine. I see them often at local user groups and when we show them how we are using their tools to save millions of dollars throughout the company
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Cloud Software Group
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Cloud Software Group
    It's hit and miss, the last class was overcrowded and people were having trouble connecting which took up much of the time. Instructors vary
    Incentivized
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    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
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    Cloud Software Group
    Plan ahead on what data will be accessible and the type of security required on the database and if you will want to use security that is built into the software. It is worth consulting with the vendor on what your plan is and how they recommend you proceed in order to get results you are happy with.
    Incentivized
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    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Cloud Software Group
    Webfocus handles the side of our business that is involved with our catalogs. Our catalogs is a huge revenue driver for us and this tool has been extremely useful with planning feature catalogs. Tableau is used more for marketing and merchandising purchases since we can filter data based on website sales.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Cloud Software Group
    • We are not yet a success story. Though we've been implementing WebFOCUS for over a year, we have very few products in our Production portal. Of course, this is not all the responsibility of Information Builders, but we were ill-advised by our 'training coordinator' in our training of staff and coming up to speed with the tools has been very slow.
    • Once skilled analysts and professional IT staff achieve a grasp of the products, they are able to very quickly create polished and well-received products.
    • The DW/BI project has helped us to establish standards and protocols of communication that will allow us to more quickly meet knowledge transfer requirements
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot